Speakers | Adapt your subscription strategy to the new reality. Regional perspective

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Adapt your subscription strategy to the new reality. Regional perspective

Speakers | Adapt your subscription strategy to the new reality. Regional perspective

Speakers

Deputy General Editor, La Voz del Interior, Argentina

As Deputy General Editor at La Voz (Córdoba, Argentina), Juan Carlos is in charge of coordinating digital, audience and audiovisual platforms and is a member of the transversal team that develops La Voz's digital subscription product.

Director of Digital Strategy, La Voz de Galicia, España

He is Director of Digital Strategy, holds a degree in Economics and a Master in Media from the University of Coruña. A journalist for La Voz de Galicia since 1999. He has worked at Local A Coruña, Betanzos, Suplementos, Spain and Economy. Since February 2010, he has directed the group's digital strategy. Today, he deals with the transformation of the newsroom and the reader's new business revenue strategy. In 2017-19 he led a project on hyperlocal communities that was chosen for funding by the Google News Initiative.

Moderator

Director, Evoca Media, Spain

Pepe Cerezo is a digital strategist who specialises in digital journalism, online media and new business models. He's got more than 16 years of experience in new technologies and digital transformation of organisations, especially in the media sector. Since January 2015, Pepe's been the director of Evoca Media, a digital strategy-consulting firm thats focused on digital communication and media transformation, with wide experience in the implementation and development of digital projects. Previously he held various executive positions relate to digital business in companies like Prisa, Orange, etc. He was the coordinator responsible for the final process of choosing the digital audience meter for the Spanish market. He is the author of Medios Líquidos a book about the digital transformation of business models in the information sector.

Adapt your subscription strategy to the new reality. Regional perspective

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