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Premium Ads and First Party Data Workshop

GDPR, ePrivacy and the future

Workshop / Training Seminar
8-9 May 2018
WAN-IFRA & FAZ offices, Frankfurt

As GDPR and ePrivacy kick in, how will we manage 1st and 3rd party data? Is the cookie dead? Do Google and Facebook hold a login advantage? 

Together with an leading expert on ad tech and GDPR, this workshop looks at current challenges / ad revenue trends / publisher approaches to GDPR & readiness so far / likely implications of ePrivacy / consent in practice / how to handle 1st and 3rd party data / implications for DMP and ad tech in general / future for ad and single sign-on alliances

In short: How quality news publishers can grow premium ad revenue on first-party data

Full agenda to follow. 

Premium Ads and First Party Data Workshop

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Shariff