Masterclasses | Digital Media Asia 2018

Digital Media Asia 2018

07 Nov 2018 hasta 09 Nov 2018
Tsim Sha Tsui
Hong Kong

Masterclasses | Digital Media Asia 2018


All masterclasses take place on Wednesday 7 Nov 2018 at The Mira function rooms on Level 3 unless otherwise stated.

Hosted by 


  • Product Development in the Newsroom (last seats)

    The heart of any good media business will always be quality journalism. However, the digital products and services we wrap around the news help shape the habits of our digital audience, the nature of its relationship our news brands and whether/how much they will pay for them.

    That’s where good Product teams come in. Sitting at intersection of traditional media functions such as editorial, advertising sales, subscriptions, technology and operations, Product plays an integral role in arbitrating those different demands and the continuous delivery of product improvement.

    A hybrid approach to product development that blends newsroom storytelling with commercial strategy, user experience design, engineering smarts and others is critical to the future of media and can lead to rewarding new career paths for journalists. This masterclass will focus on how to manage digital products in news organisations and create a culture of innovation in the newsroom.

    Course Outline:
    • The role of Product and key principles for successful product development
    • How to bring product development into the newsroom 
    • Using audience insights to build new products that people love 
    • Practical ways to tackle product strategy alongside continuous agile delivery 
    • Helping the newsroom understand and feed into product backlogs and longer term roadmaps


    Jess Ross

      Chief Product Officer, Fairfax Media, Australia  

    For DMA Conference delegates
    WAN-IFRA Members: SGD 360
    Non-Members: SGD 540

    For Non-DMA Conference delegates
    WAN-IFRA Members: SGD 540
    Non-Members: SGD 720

  • Immediate Strategies to Improve Traffic and Revenue (full)

    With declining print advertising and competition from digital platforms, media companies need aggressive and effective strategies for recapturing revenue. This masterclass workshop will examine proven strategies that enable media houses to create more revenue while minimising cost.

    Participants will learn quick and efficient implementation tactics within the context of their own organisations’ websites. One of the main principles powering these new strategies is a synergetic alignment of editorial and commercial needs, while preserving the journalistic integrity of editorial products. Among the strategies to be discussed:      

    Course Outline:
    ● Infinite product: increasing content creation and organic social marketing by creating alliances with users and organisations
    ● Infinite scroll: increasing pageviews and revenues by utilizing effective infinite scroll strategies, including on the homepage
    ● Aggregation: competitors’ content can be your differentiator as a curator
    ● Case study review of successful websites developed across the globe
    ● And more!

    Learning Outcomes:
    ● Define and articulate successful strategies for increasing revenue and reducing costs
    ● Plan implementation of these strategies within the context of participants' product and market
    ● Define universal digital principles that can produce new strategies
    ● Draw inspiration from success stories of leading media websites

    Target Audiences:
    ● Publishers
    ● Senior editors
    ● Commercial executives
    ● Journalistic web designers



    Grig Davidovitz

      CEO, RGB Media

    For DMA Conference delegates
    WAN-IFRA Members: SGD 360
    Non-Members: SGD 540

    For Non-DMA Conference delegates
    WAN-IFRA Members: SGD 540
    Non-Members: SGD 720

  • Blockchain Reporting masterclass (full)

    Hosted by


    Blockchain will make its debut at Digital Media Asia! Organised with the generous support of blockchain AI company, bitgrit, and its PR agency Redhill Asia, this complimentary full-day blockchain reporting masterclass will cover everything a journalist needs to know to understand the blockchain space. Educational sessions will be mixed with interactive exercises and expert panels to give you a well-rounded perspective on covering this emerging technology. Topics include:

    1. How blockchain works and why it is important
    2. Demystifying blockchain terminology
    3. Rise of the blockchain beat and news desk
    4. Covering blockchain tech, business, and markets
    5. Crypto security and fraud investigations


    Masterclass Criteria:

    • Technology, business or legal journalists of at least 3 years’ experience. Please submit samples of 3 recent articles you have written/produced in the past 12 months when you apply.
    • Eligible attendees will also receive complimentary tickets to the Digital Media Asia conference on 8-9 November.

    Apply HERE by 30 October 2018, 12 noon. As places are extremely limited, you are advised to apply early.

  • Facebook Journalism Project News Day (full)

    Hosted by  

    Specially for news editors, journalists, producers, news video and graphics professionals… come be part of the first Facebook Journalism Project News Day in Asia! 

    It will take place in Hong Kong, 7 November 2018, 10am-6pm at the LiangYi Museum in Sheung Wan.

    Complimentary tickets available for Digital Media Asia participants to attend News Day, a Facebook Journalism Project full-day event. Hear the latest updates and products from Facebook, Instagram and CrowdTangle and discuss ways your newsroom can use these tools to connect with your audience in meaningful ways. Discover how publishers are using these platforms to create content, increase engagement and build community. There will be an opportunity to speak with teams from across Facebook and plenty of time for Q&A at the all-day Help Desks. Lunch will be served, and all guests are invited to a cocktail reception at the end where you can mingle with the Facebook team and industry colleagues.

    Complimentary places are limited. Please email Wilson Leong ( by 29 October for application details. Closing date for registration is 29 October.

Digital Media Asia 2018