More than 15 years in the world of new technologies, online business development and digital transformation of media organizations. Cerezo has worked as a consultant for the main media in Spain and Latin America. He was director of research and digital strategy at Prisa between 2007 and 2012. Has extensive knowledge on digital business, reader revenue, marketing and online advertising, and web analytics and wide experience in the implementation and development of digital projects through their strategic design, planning, implementation and monitoring phases. Is the author of the books: The Liquid Media, the transformation of business models (2018), Subscription Models in the Press (2019) and Deconstructing the media: How to adapt communication companies to the digital environment (2022).