2018 Digital Business Study Tour

2018 Digital Business Study Tour


10-11 September - London

This 5-day tour will focus on how to leverage audience loyalty to grow your business. We visit publishers - and their spinoff companies - who have launched the following revenue streams:

  • Live Events: Bridging the know-how and specialties of your journalistic staff and crafting an event that showcases your expertise and appeals to your audience.
  • Branded Content: Delivering engaging and relevant storytelling experiences to your audience through articles, social and even 360° video.
  • Reader Revenue: Focusing on conversion strategies through social media marketing & engagement.
  • Ad Co-ops: Aligning with fellow publishers + "frenemies" on advertising cooperations in your market.
  • Digital Marketing Services, Niche Newsletters, and much more.

12 September - Brussels

Who should attend the New Digital Business Study Tour?

CEOs, Publishers, Editors-in-Chief, Digital Directors, Ad Directors - any executive with responsibility for growing digital revenue!

Inspiring Places

Past visits on WAN-IFRA Study Tours include: Buzzfeed UK, The Guardian, BBC, The Financial Times, The Telegraph, News UK, The Independent, Le Figaro, AFP, L'Express, Le Monde, Groupe Rossel and more.

WAN-IFRA's New Digital Business Study Tour to Paris, Brussels and London offers you exclusive behind-the-scenes access as we visit traditional media companies, pure players and important new industry initiatives that are not yet on everybody's radar. 


13-14 September - Paris

Powerful Peer-to-Peer Networking
One of the most valuable takeways from WAN-IFRA Study Tours are the lifelong contacts that you make spending the week with industry colleagues. Study Tour delegates hail from around the world, making the on-site discussions very unique when you have perspectives from 4-5 continents participating in the conversation.

WAN-IFRA Study Tours offer you the platform to engage with international peers and to ask the critical questions affecting your business and exchange approaches, strategies and methods that are working in markets around the world.