Audience Intelligence - more info

Audience Intelligence - more info


Through news media case studies and audience intelligence experts presentations, participants will get useful insights for designing and implementing their own full-fledge Data strategy. From selecting the tools and services adapted to their needs to defining and monitoring key analytics, participants will learn how to:

  • Increase news content's impact
  • Improve news production operations' efficiency
  • Optimise users' conversion rate from occasional reader to subscriber
  • Develop innovative products that meet audience expectations
  • Streamline content distribution on social media networks
  • Provide advertisers with relevant audience data that reflect actual media reach
  • Enable programmatic advertising capabilities.


The 2-days summit will be held at Connexion@Nexus at Bangsar South City.

 More details on event venue and hotel bookings