Ben Shaw: Driving Value with your Data!

Ben Shaw: Driving Value with your Data!


Ben Shaw: Driving Value with your Data!


WAN-IFRA Webinar: Driving Value with your Data!

In this WAN-IFRA Webinar featuring Ben Shaw, Director of WAN-IFRA Global Advisory and Media Management Accelerator Trainer, Course 5: Digital Ads - Data and Analytics, he addresses how to add value with your data and where to start?

Knowing data and how to manage the data you already have, is becoming more and more crucial for publishers. When media companies use & apply their meaningful data, they are able to engage with their audience more deeply with more targeted news and advertising, and they have the ability to compete with other sophisticated online media companies that are frequently ahead of traditional media companies with advanced technology strategies.

Join us in the data conversation!

During the Webinar, we will also introduce WAN-IFRA's Media Management Accelerator programme, and showcase parts of the module focusing on Course 5, Digital Advertising: Data and Analytics. The Media Management Accelerator is the media industry's first online learning platform on digital revenue. Within our 6 course module, Course 5 focuses on data for publishers, guides you through understanding how to apply data to enhance your user’s experience on your site, which in turn satisfies your advertisers by offering targeted ads to defined audiences.