Programme | 13th Middle East Conference

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13th Middle East Conference

28 Feb 2018 to 01 Mar 2018
United Arab Emirates (the)

Programme | 13th Middle East Conference



February 28

  • 09:30

    Welcome Coffee and Registration

  • 10:00

    Official Opening of the conference

    Welcome address from our Strategic Partner


    • Member of the Board of Directors, Dar Al Hayat, UAE

    Welcome address from the region


    Welcome address from WAN-IFRA


  • 10:30

    VIP Tour through the Exhibition and Coffee Break @ Expo Foyer

  • 11:15

    Opening Keynote: The road to digital

    Murdoch MacLennan, Deputy Chairman of the Telegraph Media Group in the UK will take us through his journey of transforming a traditional newspaper operation into a truly multi-media publishing house. Murdoch’s vision of a fully integrated newsroom started in 2005 already. Only two and a half years later, the Daily Telegraph became the Telegraph Media Group and has moved its entire editorial operation to one floor of a massive building in Victoria in central London. Around 400 journalists went through week-long training programmes. This pioneering project still is a benchmark for many media companies around the world.

    The Telegraph is an award-winning, multimedia news brand that has been synonymous with quality, authority and credibility for more than 160 years.


  • 12:00

    Media trends and outlook 2018

    Thomas Jacob will present the global trends and the outlook for news media companies in 2018 that WAN-IFRA research has identified. He will also talk about the latest technological developments that are impacting the media industry and how publishers are responding.


  • 12:30

    Lunch and Networking @ Expo Foyer

  • 14:00


    Is it time for Middle Eastern news publishers to charge for their digital content?

    Great journalism is driving the global success of freemium and hybrid meter paywalls. The details are more important than ever.


  • 14:00

    Paying for quality: 5 years with the freemium model

    These years many media companies in Europe are conducting experiments with digital subscription models. Among them the Danish tabloid media, Ekstra Bladet.

    Lisbeth Langwadt, Head of Paid Content at Ekstra Bladet, will take you through the learnings, mistakes and successes.


    • Head of Paid Content, Ekstra Bladet - EKSTRA & Print, Denmark
  • 14:30

    Increasing reach and monetization

  • 15:00

    Coffee Break and Networking @ Expo Foyer

  • 15:30

    Focus on Revenue

    Now more than ever, publishers must keep their eyes on the bottom line and continually seek out new sources of revenue.

  • 16:00

    Bringing content and commerce together


    • Editor-in-Chief, Sayidaty & AlJamila Magazine - Saudi Research & Publishing Company, Saudi Arabia
  • 16:30

    News business in the age of platforms

    The biggest "newspaper" in the world -- Facebook with 2 billion users -- has no journalists. The biggest TV network -- YouTube with 1.5 billion users -- produces no shows. 

    Digital platforms such as Facebook and Google have dominated users’ attention and become getaways to media content on the internet. Paired with superior  technology, the platforms have dominated digital advertising markets worldwide, and effectively decoupled content from ads. 

    What should be the strategic response of news publishers? How can they change the competition dynamics? How are publishers in Americas, Asia and Europe innovating with their business models? 


  • 17:00

    End of Day 1

March 01

  • 09:00

    Opening Keynote Day 2: Rebuilding trust in the era of fake news: Truth and Trust in Media

  • 09:45

    Digital revenue strategies to support quality journalism

    The Tiso Blackstar Group (former: Times Media Group) in South Africa faces the same challenges that most newsrooms around the world are experiencing: how to be agile, engage with its audiences, and thrive in today's über competitive media landscape. Lisa MacLeod will share some of the products, new revenue streams, and paid content strategies that TBG are pursuing to keep its journalism front and centre.


    • Head of Digital, The Tiso Blackstar Group (former: Times Media Group), South Africa
  • 10:15

    The new media gold rush: audience intelligence, data and analytics for increasing audience engagement

    Smart ways to reach new audiences while strengthening loyalty and direct connections with your audience.


  • 10:45

    Coffee Break and Networking @ Expo Foyer

  • 11:30

    Are we close to the tipping point for print media?

    Marketers and their media and creative agencies are reconsidering print as a crucial part of their media mix. Major advertisers have recently voiced their concerns over the structural weaknesses of digital media. Effectiveness studies see the continuing shift to digital media as an over-investment and not justified by evidence. Experts highlight how online brands are using print to extend their experience.


    • Managing Director, Print Power Europe, Brussels, Belgium
  • 12:00

    It’s time to talk metrics: Audiences, attention, and the persistent power of print

    Recent reports seem to indicate that print is in better shape than previously thought. We take a look at this mainstay of our business and how it will contribute to our revenues going forward.


    • Professor of Communication in the Department of Communication Studies and Media Research, LMU Munich
  • 12:30

    Lunch and Networking @ Expo Foyer

  • 14:00

    Artificial Intelligence and the future of News

    Machine learning and artificial intelligence – what does the latest technology developments teach us about the future of news


    • VP and Head of R&D, Ninestars Information Technologies Pvt. Ltd., India
  • 14:30

    Embedding the innovation culture in news media companies

    Forward-looking media companies around the world are creating media labs and investing in startups to spur innovation.

    What are the key criteria to look for when investing in startups?


    • CEO, Al Abkaria Holding Company and GM Nebras Films, Saudi Arabia

13th Middle East Conference