Programme | 14th Middle East Conference

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14th Middle East Conference

06 Mar 2019 to 07 Mar 2019
Dubai
United Arab Emirates (the)

Programme | 14th Middle East Conference

Programme

Sessions

March 06
Wednesday

  • 09:30

    Coffee and Registration

  • 10:00

    Official Opening

  • 10:30

    Transformation and Business Models

    Keynotes showcasing how news media companies are reinventing their business models, changing the culture and transforming themselves into agile publishing powerhouses

    Speakers 

  • 11:30

    Coffee Break and Networking

    Location: 
    at Expo Foyer
  • 12:00

    Paid Content - Part I

    Media houses are increasingly mastering the art and science of getting their loyal users to pay for content. A look at identifying audience segments and their price points, subscriber acquisition and retention for long-term results.

    Moderator 

    • Principal Consultant, WAN-IFRA Consulting, Germany

    Speakers 

    • Head of Digital, The Tiso Blackstar Group, South Africa & Vice-President, WAN-IFRA
    • General Manager Premium, BILD, Germany
  • 13:30

    Lunch and Networking

    Location: 
    at Expo Foyer
  • 14:30

    Native Advertising as Premium Ad Revenue

    Publishers have been setting up content labs and brand studios to serve advertisers who prefer a content-centric approach which carries authority, credibility and not subject to ad blocking. The Hindustan Times Brand Studio as well as Carol Matta, Native Advertising, Choueiri Group are speaking in this segment.

    Speakers 

    • Founder & CEO, Native Advertising Institute, Denmark
    • Product Director Native Advertising, Digital Media Service, United Arab Emirates
    • CEO & CDO, Hindustan Times Digital Streams, India
  • 14:30

    Newsroom 2020 and Beyond

    How are smart newsrooms approaching the future? How are they using evolving technologies, like AI, and ever more sophisticated data about their audience to improve their journalism?

    Moderator 

    Speakers 

  • 16:30

    End of Day 1

March 07
Thursday

  • 10:00

    Paid Content - Part II

    Publishers are connecting with local communities on a scale never seen before. These examples of creating profitable local and community journalism will be an inspiration to many publishers.

    Moderator 

    • Principal Consultant, WAN-IFRA Consulting, Germany

    Speakers 

  • 10:00

    Print - Fresh, Young, Inspiring

    Few mediums offer as much flexibility and durability as print. This session will explore how publishers are continuing to find ways to delight and surprise both readers and advertisers with innovative projects based on creativity and customer orientation.

    Moderator 

    Speakers 

  • 13:00

    Lunch and Networking

    Location: 
    at Expo Foyer
  • 14:00

    Keynote Speaker

  • 14:30

    Middle East Awards Ceremony

  • 16:00

    End of Conference

14th Middle East Conference

Contact 

Shariff