Ad Blocking Action Day

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Ad Blocking Action Day

11 Feb 2016
FAZ, Frankfurt am Main
Germany
Ad Blocking Action Day

Ad blocking is a challenge to online business models, in particular on desktop. But in our recent survey, a clear majority of publishers saw this as an opportunity to increase the trust of their audience. So how are publishers taking steps to improve the user experience? And what steps can you take to win back readers who are actively blocking?

Join us at FAZ in Frankfurt on 11 February (10h. to 16h.) to hear how other online publications have addressed ad blocking, and discuss your own approach with industry colleagues. Case studies on actions taken to improve user experience, creating quality ad content and economic implications will be presented.

Event language is English - Limited spaces - get your ticket now!

Speakers

  • Lars Janzik
    Vice President Product Management, WeltN24 GmbH
  • Nico Wilfer
    Head of Product Development FAZ.net, Frankfurter Allgemeine Zeitung, Germany
  • Ben Shaw
    Director, Global Advisory - WAN-IFRA, Germany
  • Alexander Hanff
    Founder & CEO, Think Privacy, Poland
  • Johnny Ryan
    Head of Ecosystem at PageFair, Ireland
  • Lena Widman
    Editorial Product Manager, Aftonbladet
  • Ralf Ressmann
    Director of Europe, Middle East and Africa, WAN-IFRA, Germany
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publisher ad block survey

Ad blocking publisher survey

We asked news publishers how concerned they were about the potential effects of ad blocking on their publication(s)?

76% were either extremely or very concerned.

Our one-day conference in Frankfurt is a chance to discuss the results of the survey and turn this concern into action. 

For more information, see our Ad Blocking resource page.

Ad Blocking Action Day

Contact 

Join us at FAZ in Frankfurt

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