Ad Blocking Action Day
Ad blocking is a challenge to online business models, in particular on desktop. But in our recent survey, a clear majority of publishers saw this as an opportunity to increase the trust of their audience. So how are publishers taking steps to improve the user experience? And what steps can you take to win back readers who are actively blocking?
Join us at FAZ in Frankfurt on 11 February (10h. to 16h.) to hear how other online publications have addressed ad blocking, and discuss your own approach with industry colleagues. Case studies on actions taken to improve user experience, creating quality ad content and economic implications will be presented.
Event language is English - Limited spaces - get your ticket now!
Vice President Product Management, WeltN24 GmbH
Founder & CEO, Think Privacy, Poland
Director, Global Advisory - WAN-IFRA, Germany
Director of Europe, Middle East and Africa, WAN-IFRA, Germany
Head of Ecosystem at PageFair, Ireland
Editorial Product Manager, Aftonbladet
Head of Product Development FAZ.net, Frankfurter Allgemeine Zeitung, Germany
Ad blocking publisher survey
We asked news publishers how concerned they were about the potential effects of ad blocking on their publication(s)?
76% were either extremely or very concerned.
Our one-day conference in Frankfurt is a chance to discuss the results of the survey and turn this concern into action.
For more information, see our Ad Blocking resource page.