Categories and Descriptions | African Digital Media Awards

African Digital Media Awards

29 Nov 2017
Sankara Hotel Nairobi, Woodvale Grove, Westlands Nairobi
Kenya

Categories and Descriptions | African Digital Media Awards

Categories and Descriptions

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  • Best News Website

    Entries must demonstrate strong content quality, consistency in user experience and evidence of the publishing company’s commitment to running the service and offering value to readers and advertisers. Innovative design, the use of multimedia (such as audio, video, infographics, photography, etc) to better tell the story, ease of navigation, speed of downloads and the site’s overall organisation will all be taken into consideration.

  • Best in Lifestyle, Sports or Entertainment Website

    Entries must demonstrate strong content quality, consistency in user experience and evidence of the publishing company’s commitment to running the service and offering value to readers and advertisers. Innovative design, the use of multimedia (such as audio, video, infographics, photography, etc) to better tell the story, ease of navigation, speed of downloads and the site’s overall organisation will all be taken into consideration.

  • Best Use of Online Video
 (including VR)

    Entries should demonstrate an ability to relate a story in a concise and objective way and improve the reader experience and engagement with the news brand. There should be consideration of the appropriate video format for specific platforms (e.g. Facebook vs YouTube). The technical quality of the shooting and realisation as well as the possible emotional and aesthetic impact of the video will also be taken into consideration.

  • Best Data Visualisation

    Entries should demonstrate excellence in design, usefulness and clarity of information conveyed on infographics, in the context of (for example) breaking news or non-breaking news, information or entertainment. Special attention will be paid to creativity and visual impact, as well as the effectiveness on mobile devices.

  • Best News Mobile Service

    Entries should demonstrate a highly usable and well designed news service on mobile. This might be a mobile or tablet app, mobile web experience, AMP page, messaging bot or similar service. We will judge the ease of use, navigation and the coherence of the service within the publication’s mission and brand.

  • Best Lifestyle, Sports or Entertainment Mobile Services


    Entries should demonstrate a highly usable and well designed lifestyle, sport or entertainment service on mobile. This might be a mobile or tablet app, mobile web experience, AMP page, messaging bot or similar service. We will judge the ease of use, navigation and the coherence of the service within the publication’s mission and brand.

  • Best Innovation New Product

    Entries should be groundbreaking new digital products with a firm business plan and potential to generate new revenue.

  • Best in Social Media Engagement

    Entries should demonstrate an original offering, measurably grow user engagement, make best use of the relevant social media platform, and actively reflect the voice and tone of the news brand.

  • Best Digital Advertising Campaign

    Entries should demonstrate added-value to readers/users and advertisers via excellence in advertising across multiple media platforms. This could include display or branded content campaigns. Entries will be measured on creativity, effective use of each media platform, and providing the best user experience in a post-adblocking media environment.

  • Best Innovation to Engage Youth Audiences

    Entries must demonstrate strong evidence of the publishing company’s success in engaging youth audiences (especially children and teenagers) around any kind of initiative, including but not limited to news literacy, editorial and public service. 

African Digital Media Awards

Contact 

Shariff