Audience Intelligence 2016

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Audience Intelligence 2016

AUDIENCE INTELLIGENCE SUMMIT

 

Explore how leading media companies are currently using Big Data technologies and tools for tracking users data and produce actionable information for editors and advertisers!

 

14-15 JULY 2016

CONNEXION@NEXUS, KUALA LUMPUR

 

ABOUT AUDIENCE INTELLIGENCE

 

In digital publishing, audience growth directly correlates with revenue growth. But whether it is on print, on digital devices or on social media platforms, to gain an in-depth knowledge and understanding of their audiences is nowadays vital to news media companies' business and editorial strategies. 

Explore how leading media companies are currently using Big Data technologies and tools, such as analytics and Data Management Platforms (DMP), for tracking users data and produce actionable information for editors and advertisers! 

Speakers

Topics

3 themes will define Audience Intelligence Summit

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  • 1

    Optimize audience engagement

  • 2

    Streamline content production and distribution

  • 3

    Unlock new audience monetization opportunities

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Through news media case studies and audience intelligence experts presentations, participants will get useful insights for designing and implementing their own full-fledge Data strategy. From selecting the tools and services adapted to their needs to defining and monitoring key analytics, participants will learn how to:

  • Increase news content's impact
  • Improve news production operations' efficiency
  • Optimise users' conversion rate from occasional reader to subscriber
  • Develop innovative products that meet audience expectations
  • Streamline content distribution on social media networks
  • Provide advertisers with relevant audience data that reflect actual media reach
  • Enable programmatic advertising capabilities.
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LOCATION

The 2-days summit will be held at Connexion@Nexus at Bangsar South City.

 More details on event venue and hotel bookings

Audience Intelligence 2016

Contact 

Connexion@Nexus, Kuala Lumpur

Shariff