Programme | Claves 2020

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Claves 2020

03 Dec 2019 to 04 Dec 2019
Madrid,
Spain

AMI Annual Conference + Reader Revenue Summit

Programme | Claves 2020

Programme

Sessions

December 03
Tuesday

  • Stream IDs:
    • 7803
    • 7805

    08:30

    • AMI Annual Conference

    • Reader Revenue Summit

    Registration

  • Stream IDs:
    • 7803

    09:30

    • AMI Annual Conference

    AMI ANNUAL CONFERENCE

    Opening AMI Annual Conference

    Speakers 

    • President, Editorial Prensa Iberica, Grupo Zeta & President AMI, Spain

    SESSION 1. INDUSTRY TRENDS: Claves de la Información 2019

    Special report prepared by AMI, in collaboration with Deloitte and Media Hotline collects updated data that allows AMI members to access to real time information to assess what’s going on in the sector in order to be more prepared for the challenges of the future.

    Speakers 

    • Managing Partner 'Media, Entertainment & Sports "Leader services" Strategic & Reputation Risk ", Deloitte, Spain
    • Founder and President, Media Hotline, Spain
  • Stream IDs:
    • 7803

    10:30

    • AMI Annual Conference

    SESSION 2 JOURNALISM IN THE AGE OF CHAOS

    Moderator 

    Stand your ground!

    Journalism is in crisis. Journalists know it, and so does everyone else. In addition to eroding public trust and inadequate revenue models, journalists face increasing physical and online attacks. Denigration, by state actors, and those with vested interests is a problem worldwide.

    Maria Ressa, CEO of Rappler.com in the Philippines has become an unwitting face of this crisis. Despite arrests, and the real threat of jail time, she is unwavering from her journalist mission and indeed is more resolute than ever in the fight for facts. To survive, she believes collaboration between tech, civil society and journalism is vital.

    Hear how, through all the challenges, she and her newsroom, Rappler management, and stakeholders, remain united and focused on producing journalism that matters.

    Speakers 

  • Stream IDs:
    • 7673
    • 7803

    11:00

    • Networking

    • AMI Annual Conference

    Coffee-Break

  • Stream IDs:
    • 7803

    11:30

    • AMI Annual Conference

    SESSION 3 PUBLISHER ALLIANCES REVISITED

    Publisher Alliances : Key to win 21th century challenges

    Publisher alliances have been thriving across the globe aiming to provide their advertisers with greater scale and data to more effectively target the audiences they want to reach. Alliances combine quality, trust, transparency and volume. They address the market’s demand for better data quality and better digital targeting. Whether is the single sign-on (SSO) the saviour of media as 3rd party cookies decline or it is the Advertising Alliances, one thing is clear, joining forces leads to safer advertising environment for big brands, helps publishers value the quality of their inventory and, for some of the models, lower the risk of relying on cookies to define and target users.

    In France 10 media groups, representing 100 major news brands, have agreed on the launch of an SSO initiative. At the heart of this initiative is the need of being able to work with identified users (for subscription strategies or advertising needs) without the usual dependence to cookies and anticipating a future evolution of the law on users protection.

    Speakers 

    In the very competitive UK media market, newsbrands have decided to join forces. The Guardian, News UK, The Telegraph and Reach have created The Ozone Project. Since the end of last year the publishers have been using shared technology and have made it possible for advertisers to buy audiences at scale through a single buying point. How is it working for Ozone, a few months after its launch?

    Speakers 

    • Business Development Director, The Ozone Project, UK
  • Stream IDs:
    • 7803

    12:20

    • AMI Annual Conference

    SESSION 4 TAKING THE BRAND OUT OF BRANDED CONTENT

    Native advertising has been growing in prominence for some years now—and for good reason. It’s increasingly making up larger percentages of ad revenue for publishers around the globe, and this has certainly begun to change the way publishers organise around it.

    Soon you are dead - this is how you die as a hero

    The Internet changed everything. It’s never been easier to communicate with consumers. But do we, really? Today, incredible sums of money are spent on creating engaging content. But then what? We just release our content as if it was a balloon and we keep our hopes up that it will fly. And if the audience actually likes our balloon, then we have no budget left to act on the insights and make even better content and create real relations. Bonnier News Brand Studio shares engaging content methods that add value and spark emotions, rather than interrupt the story experience. One of their keys for success is their obsession with unorthodox methods and daring experiments, creating a winning culture, courageous employees and progressive leaders to build the organization of the future. In 2018, Bonnier News Brand Studio went from 17 to 62 employees, increased its contribution to Bonnier News by a staggering 70% - and was named the world's best native studio. Today, the media world is turning to Marieberg in Stockholm to get answers on how to create the future of advertising business and world-class commercial content.

    Speakers 

  • Stream IDs:
    • 7803

    13:00

    • AMI Annual Conference

    SESSION 5. WINNING STRATEGIES - BEYOND THE CLASSIC APPROACHES

    Moderator 

    Keynote. The revenue diversification landscape

    2018 was described as the year of the pivot to paid. Why does this pivot seem to be here to stay? What are its limits? Thanks to his past experiences at The Washington Post, Newscorp and Gizmodo, Raju will provide unique insight on the challenges of transforming the business in both legacy and digital media companies, and on the dangers of putting all eggs in one basket. You can read last year’s interview with Raju here.

    Speakers 

    • Raju Narisetti
      Professor of Professional Practice and Director, Knight-Bagehot Fellowship in Economics & Business Journalism, Columbia University, USA
  • Stream IDs:
    • 7673
    • 7803

    13:45

    • Networking

    • AMI Annual Conference

    Networking Lunch

December 04
Wednesday

  • Stream IDs:
    • 7673
    • 7700
    • 7805

    08:15

    • Networking

    • Sponsored sessions

    • Reader Revenue Summit

    Executive Breakfast Briefing

  • Stream IDs:
    • 7805

    09:00

    • Reader Revenue Summit

    READER REVENUE SUMMIT

    Opening

    Speakers 

    SESSION 1. TODAY’S DIGITAL SUBSCRIPTIONS LANDSCAPE: Eight years that have changed our approach to the digital economy

    The new focus on nurturing loyalty and building communities starts to pay off. For the most advanced publishers in the field, digital circulation revenues shoot up as more digital users pay directly for their content. One of the most positive developments in our industry is the fact that we are becoming an audience-centric industry. News publishers are building their futures on consumer engagement, whether it is through a membership model, paywalls, and other consumer-driven strategies. Nobody is discounting advertising as dead, but it looks like increasingly our future and foundation will be centered on our audiences.

    Speakers 

  • 09:40

    SESSION 2: HOW DO YOU GROW YOUR SUBSCRIPTION PORTFOLIO?

    Keynote. The Washington Post Digital Subscriptions Strategy

    In recent years, The Post announced 1 million paid subscribers, and that number has continued to climb, not only growing its readers in the Washington, D.C., area, but increasingly nationally and internationally as well. What is the secret of their success? There are two key areas in The Post's subscription strategy: working with the tech platforms to reach new potential subscribers and a diversified newsletter stable.

    Exploiting the potential of local sports news subscriptions

    Launched in 2016 in Chicago, subscription sports website and app The Athletic has had an impressive expansion. It covers local sports in more than 29 cities and has around 150 full-time employees, making it one of the largest sports websites in the US. Their ambition? "be the local sports page for every city in the country,” said Alex Mather, it's co-founder. And they're counting on subscriptions (around 60 dollars a year) to take them there. This digital player that has grown exponentially and positioned itself as a major and disruptive player in the sports news media industry.

    Speakers 

    In Norway, a 120 year old local newspaper company, Amedia, has in record time become Norway’s largest live sports streaming provider. Its live sports vertical - Direktesport.no, “Direct Sport” - is a significant contributor to the continued steep digital subscription growth for the company’s 72 local newspapers. Amedia has evolved from a traditional local newspaper company to a highly successful digital news subscription operation, with live sports videos as a key ingredient in the customer value proposition. Amedia’s pivot to digital subscriptions and content development strategy have created impressive Y-on-Y growth in subscribers for several years.

    Speakers 

    NZZ’s use of personalisation to win new subscribers

    Switzerland’s Neue Zürcher Zeitung (NZZ) has developed and implemented intelligent learning algorithms to personalize the user experience of its information site as well as its paywall. The “Dynamic Paygate” of NZZ has allowed it to significantly increase the conversion of users into subscribers. By aligning its digital subscription portfolio with customer needs, NZZ has been able to reach new audiences and constantly increase the total number of paying subscribers.

    Speakers 

    • Head of Business Development and Portfolio Management, Neue Zürcher Zeitung (NZZ), Switzerland

    Panel discussion: How do we make everyone in the company an active participant of the subscription strategy?

  • Stream IDs:
    • 7673
    • 7805

    11:30

    • Networking

    • Reader Revenue Summit

    Coffee break

  • Stream IDs:
    • 7805

    11:50

    • Reader Revenue Summit

    SESSION 3: MAKE YOUR CLIENTS LOVE YOU. LESSONS FROM NON-NEWS MEDIA PLAYERS

    Defining the right user experience

    Undoubtedly Netflix HBO and Telefonica with its new Movistar + hold the subscriber puzzle pieces. Learn from the best about the subscriber journey and the subscriber experience.

  • Stream IDs:
    • 7805

    12:30

    • Reader Revenue Summit

    SESSION 4: TAKE-AWAYS FROM UNIQUE APPROACHES

    150 000 digital subscribers in 10 years: the building of Mediapart success story In 2017, and for the seventh consecutive year.

    Mediapart is a digital native in very good economic and financial health, profitable, making money that relies on a sole source of income: reder revenue. In 2018 their turnover reached 13.7 million euros. The net profit after taxes is 2.2 million euros, representing 16% of the turnover, an exceptional rate in our sector. Based as it is solely on the support of our readers, this financial performance shows the trust that exists if journalism is prepared to defend and reinvent itself, thereby forging a new relationship of trust with the public.

    Growing reader revenue while keeping journalism open

    Last year The Guardian counted with nearly 650,000 members that regularly support the Guardian News publications. Subscriber revenues have increased further thanks to 375,000 one-time contributions from readers between June 2017 and June 2018, and for the first time, the group's digital revenues exceed traditional print revenues. After undertaking a radical recovery plan, the Guardian seems to be on track to reach the break-even point expected by the end of 2019. The challenge now is to strengthen its Premium strategy, pursue its recruitment policy without being totally dependent on the ups and downs of the news, and retain its base of members, contributors and subscribers.

    Speakers 

    • Director of digital reader revenues, The Guardian News & Media, UK
  • Stream IDs:
    • 7673
    • 7805

    13:10

    • Networking

    • Reader Revenue Summit

    Networking lunch

  • Stream IDs:
    • 7805

    14:30

    • Reader Revenue Summit

    Panel discussion: Don’t take for granted that people know what you stand for

    There’s a disconnection between the younger generations and legacy news brands. This gap is a problem when publishers are trying to develop a stronger relationship with a public and convince people they have to pay to support good journalism. How do you convey a message that is far more complicated than selling a simple product and service? Some media like the Guardian in the UK have spent the last two years crafting the right message. There is also a lot to learn from how NGOs communicate about the importance of their mission.

  • Stream IDs:
    • 7673
    • 7700
    • 7805

    14:50

    • Networking

    • Sponsored sessions

    • Reader Revenue Summit

    In Conference Session

    These sessions will focus on providing concrete solutions to the daily challenges faced by news media companies and newsrooms. Industry's main suppliers will show how they are effectively increasing revenue, enhancing efficiencies or improving workflows thanks to innovative solutions.

  • Stream IDs:
    • 7805

    15:10

    • Reader Revenue Summit

    SESSION 5: ACTIONABLE DATA TO SUPPORT ACQUISITION AND CONVERSION

    Data analysis is helping media companies to drive deeper reader engagement and demonstrating the impact of changes as they are implemented. Operational efficiency of the analytics and subscriptions levers actionable insights to enable informed, data-driven decision-making processes. Where a loyal audience is analyzed carefully to provide them with better journalism and customized products, the churn rate decreases impressively.
  • Stream IDs:
    • 7673
    • 7805

    16:00

    • Networking

    • Reader Revenue Summit

    Coffee Break

  • Stream IDs:
    • 7805

    16:20

    • Reader Revenue Summit

    SESSION 6: RETENTION STRATEGIES

    Moderator 

    Focusing on Anti-churn content

    The premium team at Swedish Svenska Dagbladet has understood what content is needed for retention – and it’s not necessarily the same as what converts. At Svenska Dagbladet, part of Schibsted, the content that converts is different from what’s consumed by logged-in subscribers. According to Head of Premium Anna Careborg “We can’t just focus on producing articles that convert. We’ve analysed this, and there is definitely content that’s anti-churn,”. Together with a data analyst at SvD, she’s developed a content matrix, and there’s a quadrant of types of content with low conversion rates but high logged-in value. In simple terms, need-to-know material converts (related to how to live your life, understand the world) while nice-to-know (guides, arts, reviews) converts badly but is key for retention.

    Speakers 

    • Acting CEO and Editor in Chief, Svenska Dagbladet, Sweden

    Boosting usage and retention: Grupo RBS’ results on reducing churn rates

    How Brazilian Grupo RBS is managing to have one of the lowest digital subscription churn rates increasing mobile usage and reader’s engagement.

    Speakers 

  • Stream IDs:
    • 7805

    17:10

    • Reader Revenue Summit

    Head to head: How crucial are subscriptions to your digital strategy?

    For many years, news publishers, especially local publishers, have felt protected by their core mission: covering news. It may be great content, but that’s not necessarily going to be enough to grow reader revenue and digital subscriptions. Publishers have to listen harder to what it is that their customers value and how to provide more of it. As with everything in the digital subscription economy, it’s about analysing and acting on your customer data. And it’s also a joint project with the newsroom and the rest of the organisation working together on the competition for people’s trust, attention and money.

    Speakers 

Claves 2020

Contact 

Shariff