Speakers | Claves 2020

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Claves 2020

03 Dec 2019 to 04 Dec 2019

AMI Annual Conference & Subscriptions Summit

Speakers | Claves 2020


Acting CEO and Editor in Chief, Svenska Dagbladet, Sweden

Anna Careborg is Acting CEO and Editor in Chief of the daily Svenska Dagbladet. She is also Head of Premium content and digital storytelling and Co-founder of #Storylab15. She joined Svenska Dagbladet in 2004. At SvD she focuses on digital subscriptions and is particularly interested in questions about how journalism can be developed in the new media landscape.

Professor of Professional Practice and Director, Knight-Bagehot Fellowship in Economics & Business Journalism, Columbia University, USA

Raju Narisetti

Raju Narisetti is Professor of Professional Practice at Columbia University's Graduate School of Journalism and also Director of Knight-Bagehot Fellowship in Economics and Business Journalism.

Previously, he was CEO of Gizmodo Media Group, a group  of digital journalism sites that included Gizmodo, Jezebel, Deadspin, Lifehacker, and The Root.

A media executive with a track record in creating, rethinking and managing major media organizations  in North America, Europe and Asia, Raju was previously Senior Vice-President of Strategy at News Corp.

Prior to that, he was Managing Editor of The Wall Street Journal Digital Network, where he is responsible for WSJ's digital / mobile content strategy and execution;  the Managing Editor of The Washington Post, where he led the integration of its digital and print businesses; the Editor of The Wall Street Journal Europe; and is the Founder of Mint, the second-largest business newspaper in India.

Raju is a Board Trustee of the Wikimedia Foundation, which manages Wikipedia. His home is in New York City though he is often found, rather plainspoken, @raju

Head of News Division, Le Figaro Group, France

Bertrand Gié heads the Figaro Group's News Division, which includes the daily Le Figaro, the lefigaro.fr website and the magazine Le Figaro Magazine. He joined the Figaro group in 2006, where as Director of Digital Media, he contributed to the creation and development of figaro.fr, the leading information site in France with more than 20 million readers per month. A member of the Group's Executive Committee since 2013, he has worked on the design and implementation of the Group's digital transformation and has collaborated on the Figaro Group's diversification strategy. Bertrand Gié is President of GESTE, the association that brings together the main professionals who publish content and online services. He also chairs the ACPM's Digital Commission and is a member of the board and treasurer of the Online Publishers Association (O.P.A. Europe).

CEO and Executive Editor, Rappler, Philippines

Maria A. Ressa is the CEO and Executive Editor of Rappler, a social news network which uses a hearts and minds approach to news through a unique mood navigator. Rappler combines the best of professional journalism with citizen journalism and crowdsourcing.

Ms. Ressa has been a journalist in Asia for nearly 30 years, most of them as CNN’s bureau chief in Manila (1987-1995) then Jakarta (1995-2005). She was CNN’s lead investigative reporter focusing on terrorism in Southeast Asia and wrote “Seeds of Terror: An Eyewitness Account of al-Qaeda’s Newest Center of Operations in Southeast Asia” (Free Press, 2003).

In 2005, she took the helm of ABS-CBN News and Current affairs, for six years determining strategic direction and managing more than 1,000 journalists for the largest multi-platform news operation in the Philippines. Her work aimed to redefine journalism by combining traditional broadcast, new media and mobile phone technology for social change.

She taught courses in Politics and the Press in Southeast Asia for her alma mater, Princeton University and in broadcast journalism for the University of the Philippines. She worked on her second book, “From Bin Laden to Facebook” as Author-in-Residence and Senior Fellow at the International Centre for Political Violence & Terrorism Research in Singapore. She is also the Southeast Asia Visiting Scholar at CORE Lab at the Naval Postgraduate School in Monterey, California.

Chief Content Officer, The Athletic, USA

Paul Fichtenbaum is the chief content officer of The Athletic. From 2012-2016, Paul was the editor-in-chief of the Sports Illustrated Group, overseeing all of Time Inc.'s sports properties across digital and print. Previously, he was editor-in-chief of SI.com and a senior editor at the magazine. Over the course of his 25-year career at SI, Paul has won numerous awards, including an Ellie, Emmy and Webby. In 2014 he was named Editor of the Year by Ad Age.

Head of Bonnier News Brand Studio, Sweden

Anna Arvidsson is the Head of Bonnier News Brand Studio, the innovation department for some of the biggest newspapers in Sweden.

She started off in the music industry as Brand Manager at Sweden’s biggest radio station and launched Hoffmaestro, the most touring band in Scandinavia. After transitioning into media she started Metro’s Creative Sales Department in Sweden, which became a key factor for the global media company in the digital transformation. In 2013 Anna was recruited to Bonnier to build a creative team for the future. When DigiDay revealed their prestigious list “50 Changemakers of 2018” Anna Arvidsson made the cut. DigiDay’s changemakers are people that modernize media and marketing around the globe. Today Bonnier News Brand Studio includes 62 people and generates 70 percent of Bonnier News Sales’ digital revenue and had great success at numerous awards, including INMA and Native Advertising Awards where Bonnier News Brand Studio was named the third best Native studio/agency in the world.

Vice President Sport, Amedia, Norway

Helge Birkelund started his professional career in the local newspaper Romerikes Blad. After many years in the publishing industry (Cappelen, Gyldendal and Egmont) and seven years in Microsoft, he returned to the local newspapers and started as a business developer in Amedia, where he has been on the board of HeltHjem, TicketCo and several other startups. In recent years, he has been Vice President of Sports and rights in Amedia and is behind the massive commitment to live sports.

SVP of Product Development and Operations, RBS Group, Brazil

Andiara Petterle is an entrepreneur and executive of the digital market since 1998. Currently, she is senior vice-president of Product Development and Operations at Grupo RBS. Previously she was vice president Newspapers and Digital Media for the same group. Before joining RBS, Petterle was the Executive Director of Strategy and Business Development at e.Bricks, RBS’s investment company focused on the digital industry. At e.Bricks, she acted as an advisor to several technology, e-commerce and media companies. She founded Grupo Bolsa de Mulher, one of the largest women's digital media companies in Latin America, and was CEO of Predicta and other digital companies in the country. Petterle has a bachelor and a master’s degree in Social Communications from PUC-RJ, was an invited researcher at Brown University, and has participated in business training programs at Harvard Business School and Stanford University Graduate School of Business.

Head of Story Experience, Bonnier News Brand Studio, Sweden

Nicklas Hermansson is the Head of Story Experience at Bonnier News Brand Studio. His team include some of the leading designers, editors and video producers in Scandinavia. Nicklas is a true practitioner who’s been standing in the epicenter of the digital media evolution since the very beginning of the new millennium. As Head of TV at the Swedish tabloid Aftonbladet he can be held responsible of shaping parts of the digital landscape we now live in. A decade at Aftonbladet provided Nicklas with a profound knowledge of editorial and business development, but also structural and management challenges that go hand in hand with the transformation from print to digital media. As Creative Director at Hard Hat, at the time known as one of the most innovative new media production companies in Europe, he created some of the biggest online video formats in Scandinavia. As Head of TV at the progressive media company Mittmedia, including some 30 local newspapers, he was part of revolutionizing the future of local TV, inventing new ways of creating, distributing and monetizing on local video content, which Mittmedia later was awarded for at the INMA Global Media Awards in New York.

Founder and President, Media Hotline, Spain

Enrique holds a BA in Sociology. He began his professional carreer in advertising at the media department of Univas Ibérica. At the age of 24 he was appointed Director of Media at Unitrost, and four years later, he joined Bassat Ogilvy with the same responsibility. In 1988 he moved to Madrid to direct Holos Media, the media agency of the J. Walter Thompson group. In 1992 Enrique founded Media Hotline, an advisory company focused on marketing and advertising for media companies. Always involved with professional associations and trade bodies, he founded the "Asociación de centrales de compra" ( Central Purchasing Association) with a group of professionals of his trade. He actively participates in the forums organized by AMI, through its technical commissions, as a member of the board of directors and vice president for a period of 8 years. Partner of the Advertising Academy, since 2013 he is a member of the board of directors and general secretary. He has participated in various courses and seminars on media.

Socio Director 'Media, Entertainment & Sports" Líder servicios "Strategic & Reputation Risk", Deloitte, Spain

Socia de Deloitte España con mas de 19 años de experiencia en el ámbito de los servicios profesionales. Desde 2016 es líder nacional de los sectores de “Media & Entertainment” y “Tecnología”. Dirigiendo adicionalmente el desarrollo de los servicios de “Strategic & Reputation risk” para todos los sectores de la Firma (Corporate Governance, Strategic Risk, Brand&Reputation Risk, Crisis Managment, Sustainability, Risk Sensing). Gran parte de su trayectoria profesional esta ligada a la Deloitte, de la que forma parte desde el año 2000. En este periodo, ha formado parte de los principales procesos de concentración, redefinición estratégica y reestructuración de Compañías líderes de ambas industrias, de la misma forma que he liderado auditorias y salidas a bolsa, de compañías cotizadas en España y EEUU. Forma parte de diferentes comités de relevancia en la Firma como el de "Negocios y sectores", "Innovación", “Acción Social", y “Programa Alumni”, que dirije desde el año 2016. Está involucrada con distintas causas sociales, colaborando de forma activa con Prodis, fundación cuyo objetivo principal es la integración social de personas con discapacidad. Participa en diversas publicaciones sectoriales de relevancia, como por ejemplo el 'Libro Blanco de la Prensa Diaria', 'La Televisión en España', y 'TMT Predictions', colaborando adicionalmente en artículos de interés para el sector, "Football Money League".

Chief Digital Officer, PRISA News, Spain

Noemí Ramírez is Chief Digital Officer at PRISA News (El País, As, among others) where she leads the Product, Analytics and Audience Development areas, accordingly to the business' strategy, objectives and digital transformation process. Previously, She was Product Director at PRISA Innovation, chief editor at El Mundo and worked at Investigative Reporters and Editors (IRE), the largest investigative journalism association in the US. She has a Master in Journalism from Missouri University, thanks to a Fulbright Scholarship. She is an habitual speaker at several digital media trends fora.

Business Development Director, The Ozone Project, UK

Dipti Patel, joined the Ozone Project in April 2019, as Business Development Director to accelerate growth of its publisher portfolio and to create vendor partnerships with major SSPs and leading Exchanges. The Ozone Project is a pioneering advertising and audience platform owned and operated by news publishers. It’s the UK's only fully transparent and brand safe digital marketplace, enabling advertisers to reach 42 million engaged consumers in a quality publishing environment. With over 12 years of digital experience, Dipti brings a fresh and entrepreneurial approach to developing publisher strategies and combines this with her deep knowledge of the ad tech industry to drive commercial success. Before joining the Ozone project, Dipti led the Publisher Development Team at the Supply-Side Platform PubMatic, where she was responsible for creating and implementing their new business strategy across the EMEA region. During her tenure, she acquired many top-tier publishers to their portfolio including, The Guardian, Telegraph, News UK, Gumtree, The Mailonline, The Economist and BBC Worldwide. With digital and mobile knowledge, Dipti has also held commercial roles at both InMobi and Unanimis.

Senior news anchor, DW News (Deutsche Welle), Germany

Sumi is a freelance reporter, writer, editor, and news anchor living and working in Berlin for more than a decade. She covers politics, breaking news, immigration, and economics. Her reporting has taken her across Germany and Europe. Sumi is currently a senior news anchor at DW News (Deutsche Welle), Germany's international broadcaster. Sumi reports on Germany for various international publications, including The Atlantic, Foreign Policy, Washington Post, Al Jazeera, Global Post, Newsweek, PRI, and USA Today. She served as an editor at the Berlin Policy Journal, Germany's premiere English-language foreign affairs magazine.

Director of Leadership Programmes, Reuters Institute, UK

Alexandra Borchardt is Director of Leadership Programmes at the Reuters Institute for the Study of Journalism at the University of Oxford. There she develops and leads on courses that target senior journalists and media managers, like the “Oxford Perspectives” series. Prior to this she was managing editor of Süddeutsche Zeitung (SZ), Germany’s leading quality daily.

Alexandra teaches “Leadership and Strategy in the 21st Century” at TU Munich, gives lectures and keynotes on digitisation and the media and regularly publishes commentaries with Project Syndicate, NewsMavens and European Journalism Observatory. She is the author of Mensch 4.0 – Frei bleiben in einer digitalen Welt (Freedom in a digital world), Guetersloher Verlagshaus/Random House, 2018. She serves as vice chair on the Council of Europe Committee of Experts on Quality Journalism in the Digital Age.

At SZ she held several functions in the politics and business sections. She was also founding editor of Süddeutsche’s ‘Plan W’, an award-winning quarterly magazine for women and business. In her reporting she has focused on internet and democracy and the future of work. In 2015 she published Das Internet zwischen Diktatur und Anarchie: Zehn Thesen zur Demokratisierung der digitalen Welt (The Internet between Dictatorship and Anarchy: Ten Assertions about Democracy in the Digital World), Süddeutsche Zeitung Edition Streitschrift. Before joining SZ she worked for Financial Times Deutschland and Deutsche Presse-Agentur.

Alexandra holds a Ph.D. in Political Science from Tulane University, New Orleans (1994), and in 2013 completed a Programme for Management Development at IESE Business School, Barcelona. She lives in Oxford and outside of Munich with her husband and two children.

President, Groupe Le Monde, France

Louis Dreyfus

Louis Dreyfus is the President and Publisher of the French Groupe Le Monde. He is also President of Huffington Post France and leads the board of directors of weekly magazines Télérama and Courrier International. He is a board member of Agence France-Presse (AFP) and Vice-President of the supervisory board of news publisher Groupe Nouvel Observateur.

Dreyfus graduated from the HEC Business School and London School of Economics (LSE). He held executive positions at Hachette Filipacchi Médias (HFM) in the U.S. and France, and at the French daily newspaper Libération.

Global Advisory Team, WAN-IFRA, Sweden

Cecilia Campbell is a media journalist who has covered the news publishing industry internationally for the past 20 years, living in the UK and Sweden.

Cecilia has been part of the core team for the WAN-IFRA exec programmes on digital revenues and mobile platforms (now eRev) since the launch in 2006, covering industry reader revenue developments closely and building up a solid international network of leading media companies and professionals, particularly in the US and across Scandinavia and northern Europe. 

She has been a correspondent for World News Publishing Focus for the past 20 years, as well as being involved in WAN-IFRA research projects. In recent years, Cecilia has authored a number of our industry reports, including on Data Privacy, Ad Blocking and the 2017 iteration of World Press Trends. In 2018 she wrote Engaged Readers Don’t Churn – Retention Lessons for Digital Subscriptions, which gained international attention and has led to numerous consulting and speaking engagements for her at industry events around Europe.

Cecilia Campbell holds a BA in Journalism from the University of Gothenburg.

Claves 2020