Programme | Digital Advertising - Tech platform, Mobile formats

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Digital Advertising - Tech platform, Mobile formats

24 Oct 2017 to 25 Oct 2017
Mumbai
India

Programme | Digital Advertising - Tech platform, Mobile formats

Programme

Day 1, 24-October-2017

10.00 am - 1.00 pm 

Topic 1: Key Digital Advertising Trends

(Theoretical session)

  • Omnichannel Marketing
  • Google AMP & ALP
  • Landing Pages
  • Outstream Video
  • Chatbots
  • Marketing Automation
  • Remarketing/Retargeting Ad (Audience Extension & Lookalike)

(Practical session)

  • Chatbots

 

2.00 pm - 5.30 pm 

Topic 2: Digital Advertising Technologies

(Theoretical session)

  • Data Management Platforms (DMPs)
  • Demand-Side Platforms (DSPs)
  • Supply-Side Platforms (SSPs)
  • Ad Exchanges
  • Programmatic
  • Real Time Bidding
  • Header Bidding
  • EPMV and Total Session Earnings
  • Google Policy (AdSense & Ad Exchange)
  • Ad Blocking

 

Day 2, 25-October-2017

9.30 am - 1.00 pm

(Theoretical session)

Topic 3: New Advertising Format & How it works

  • Mobile Ad
  • Native Ad
  • Content Ad
  • Social Media Ad (FB, Twitter, Instagram, LinkedIn etc)
  • Malaysiakini Case Study (Online Advertising Sales Evolution) 

 

2.00 pm - 5.00 pm 

(Practical session)

  • Native Ad
  • Content Ad
  • Social Media Ad
 Download the brochure here

Digital Advertising - Tech platform, Mobile formats

Contact 

Shariff