Programme | Digital Media Africa 2017

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Digital Media Africa 2017

Programme | Digital Media Africa 2017



November 29

  • 08:00

    Registration opens

  • 09:00

    Breakfast Session

  • 09:30


  • 09:40

    My digital strategies


    • Executive Director of Europe and Africa, WAN-IFRA, Germany


    New audiences bring fresh opportunities for media brands: Seven lessons from BBC Africa

    Miriam Quansah Digital Lead for Africa will discuss how the largest expansion for the BBC World Service has led to the development of seven important strategic lessons.


    Lessons from an African Paywall

    One year on from the launch of BusinessLIVE, an innovative collective of business sites from Tiso Blackstar, Lisa MacLeod, Head of Digital, talks about the lessons learnt in paid content in South Africa.


    • Head of Digital, Times Media Group, South Africa
  • 11:10

    Coffee Break

  • 11:40

    Finding the right niche: Content solutions

    Fifteen years of success: Health24´s B2B


    • Managing Director, Health 24, South Africa

    Studio Independent: Building new revenue streams with content solutions for advertising clients


    How the Disrupted became the Disruptors

    ABP Group, a legacy Print media company was disrupted by Digital Matrimony portals and hit the  matrimony print classifieds revenue. ABP came back by launching its own digital matrimony site and became the market leader in the region within 18 months of operation and disrupted the digital matrimony portals.


    • Business Head Matrimony, ABP Group, India
  • 13:40

    Lunch Break

  • 14:40

    Audience Engagement

    How to engage your audience


  • 16:15

    African Digital Media Awards Night

    African Digital Media Awards Ceremony

    16:15- 17:30 Winners of the 2nd edition of the African Digital Media Awards will be announced

    17:30 Transfers to the party

    18:00 African Digital Media Awards Party

November 30

  • 09:30

    Learnings from other industries

    Turning your digital opportunity into revenue

    Through identifying and harnessing the digital niche in the market, we were able to tailor the exact digital strategy that was needed to turn this digital opportunity into a profitable market leader. In 4 months after launch, become the 2nd leading online media platform and in under 8 months the number 1 online media platform, now having the highest daily user traffic in Kenya second to Google. Through this foundation, we were able to tap into various revenue streams and provide brands in the market with tailored digital strategies that would make them number 1 online in their industries, enabling them to effectively tap into the digital space and derive revenue off of it.  


    The Digital Tech Shift in Africa : a new entrepreneurial inspiration

    Jumia aims at creating a connected digital Africa to improve people's lives in the continent, thanks to internet.  The rise of digital services in Africa is a unique opportunity for Jumia to connect African consumers and entrepreneurs to do better business together. Jumia has been creating a sustainable ecosystem of digital services and infrastructure through online and mobile marketplaces to expand horizons. Two examples of Jumia's success story are Jumia Travel, the leading online travel agency in Africa and Jumia Food, the leading online food delivery platform. 


    • CEO Jumia Travel, Founder & CEO Jumia Food Africa, Lagos, Nigeria
  • 11:00

    Working with social platforms

    Joining forces with Google to boost ad revenues


    Building the future web together

    AMP is a way to build mobile pages that renders content fast.  The project is an open source initiative that embodies the vision that publishers can create mobile optimised content once and have it load instantly everywhere.


    • Head of Publisher Partnerships, Middle East and Africa, Google, UAE

    How to make money with Facebook

    What is the revenue potential of collaboration with Facebook and other platforms? Are digital platforms friends, or foes? A strategic analysis of digital disruption in the content business, and ideas how news publishers may need to adjust their business model to the age of platforms.


Digital Media Africa 2017