Programme | Digital Media Africa 2019

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Digital Media Africa 2019

Programme | Digital Media Africa 2019

Programme

Digital Media Africa 2019 will feature the best lineup of international speakers from any publishing event on the continent. However this list is still under development, so keep an eye out as we add more big names to this year's programme. 

Sessions

September 11
Wednesday

  • 07:30

    Registration

  • 09:00

    Introduction

    Speakers 

  • 09:15

    Revenue strategy for a pure digital player

    When Quartz launched its African edition in 2015, they took the blueprint from the United States: focusing on economic coverage, and with a business model based on events and sophisticated branded content formats. So how has Quartz Africa evolved over the past four years?   

    Speakers 

  • 09:45

    Africa and the Rest of the World: Common Concerns

    WAN-IFRA's annual World Press Trends report (based on data from its survey of more than 70 countries), and Reuters Institute's Digital News Report (an annual survey of 75,000 people in 38 markets) contain insights into the evolution of audience behavior and trust in the news media around the world. Unfortunately, African countries are still under-represented in those reports. Nonetheless, with these two presentations, African media can see how similar their concerns are to those in other parts of the world.

    Speakers 

    • Research Associate, Reuters Institute for the Study of Journalism, UK
    • Director, Journalism Leaders Programme | Co-convenor: Digital Editors Network, UK
  • 10:45

    Coffee

  • 11:15

    New solutions & new leadership in Revenue Innovation

    Creating sustainable digital media businesses is a challenge for all publishers, especially in Africa. The challenges include limited internet access, high data costs and a market that is not yet ready to pay for online news. All media leaders must look for new ways to generate income and new ways to manage the change. A session organized by WAN-IFRA Women in News (WIN)

    Moderator 

    Speakers 

  • 12:15

    News Products that Readers are willing to pay for

    Amedia is Norway’s largest local media company, owned by the Amedia Trust, a self-governing foundation. The group operates 72 local titles and one national title in Norway and holds a 20% share in MittMedia, Sweden’s largest local media company with 28 newspapers. Today, Amedia is probably one of the best-known media companies in the industry. There are probably three reasons for that. One, in the space of five years it has moved from a catastrophic financial situation to a very high level of profitability, which spreads a message of hope. Two, at a time of great interest in reader revenue, the company is successful with its digital subscription strategy, counting 212,000 digital subscribers and 680,000 subscribers when including print subscribers with digital access. Finally, it has patiently deployed a method throughout its small local teams to gain relevance, build reader loyalty and better understand the behavior of its users.

    Speakers 

  • 12:45

    Lunch

  • 13:30

    Facebook Revenue Strategies For Publishers

    In this workshop, organised by Facebook, participants will receive information and will be able to ask their questions on how to generate revenue from high quality content on Facebook

    Speakers 

    Sponsored by:

  • 14:15

    Membership isn’t Synonymous with Paywall

    The Steady Media membership platform was initially built for Krautreporter, an independent digital magazine launched in Berlin in 2014, funded exclusively by its members and supported by the Krautreporter Cooperative. It is now used by hundreds of small publishers and content creators. To co-founder Sebastian Esser, what triggers people to pay for digital content is often linked to their level of consumption of articles on a site and associated mechanisms: pricing incentives, features aimed at increasing usage, and so on. But convincing someone to pay for membership requires a different kind of understanding of the interaction between a user and a publication.

    Speakers 

  • 14:45

    From Business News to an Afrikaans-Language Brand: Tiso Blackstar’s Premium Content Approach

    Tiso Blackstar's first digital subscription product, BusinessLive, has proved a success. There are clear benefits for readers who agree to register and/or pay for BusinessLive premium content. Now, the group is exploring a totally new offer as they revive the 25-year-old independent Afrikaans-language weekly newspaper brand, Vrye Weekblad. It has relaunched as a premium weekly digital edition aimed at “speaking to all those who want to be challenged by unique insights into the SA story.”

    Speakers 

    • WAN-IFRA Vice President & Head of Digital, The Tiso Blackstar Group, South Africa
  • 15:15

    Coffee

  • 15:50

    Monetizing those who are not (yet) willing to subscribe

    MaxPool's founding team doesn’t question the value of digital subscriptions for publishers. However, its credo is that a classic paywall can pose problems when an audience has gotten into the habit of accessing free content. They envisage a different journey to enable publishers to monetize their audiences, consisting of collecting data, keeping readers on the publisher’s platforms, and getting traffic to the subscription funnel – in short, a dynamic paywall.

    Speakers 

  • 16:15

    Bhekisisa's road to non-profit, independent health and social justice journalism

    In 2012, the South African-based Mail & Guardian newspaper covered few health issues. The M&G’s online health section was barely read and buried on the site as a sub-subsection of the news portion. But that scenario has changed drastically. With support from the German government, the M&G launched a health journalism centre, Bhekisisa, in January 2013. That enabled the publication to appoint a health editor and two reporters and also to offer fellowships to reporters at other publications, so they could be mentored when writing health stories. In September 2015 Bhekisisa received funding from the Bill & Melinda Gates Foundation to expand its health coverage to the rest of the African continent. In March 2016, the centre launched its own website and registered as a non-profit organisation that receives and manages funding independently from the M&G. In July 2019, Bhekisisa moved into its own offices — the organisation now operates independently from the M&G and also produces content for the Daily Maverick and News24.

    Speakers 

    • Founding Editor and Director, the Bhekisisa Centre for Health Journalism, South Africa
  • 16:45

    Storytelling at the Heart of a Digital Monetization Strategy for East Africa

    Ringier Group operates two of the leading classifieds and media groups on the continent, Ringier One Africa Media and Ringier Africa Digital Publishing. The group has operations in Nigeria, Ghana, Senegal, Côte d’Ivoire, Kenya, Tanzania, Uganda and Ethiopia. Kenya is where it all started for Ringier in Africa, in 2011. There, the group runs new media publisher Pulse Live for the whole East African region, as well as the marketing agency RDM and the native advertising operation Play Studio, the online marketplace PigiaMe.co.ke and several classifieds verticals.

    Speakers 

  • 17:15

    Networking Drinks

  • 18:00

    African Digital Media Awards

    The African Digital Media Awards honour the continent's best digital teams for developing innovative responses to the digital media landscape. Read more about the awards here.

September 12
Thursday

  • 09:00

    Media & advertisers: status and trends

    "Entertainment and media outlook: 2018 – 2022: An African perspective", from PricewaterhouseCoopers (PwC), pointed to a rapidly evolving media ecosystem. That report noted that the pace of change would continue with building and sustaining consumer trust being a vital differentiator. Ahead of the 2019 report, Charles Stuart will review current trends and the steps media companies need to take to succeed in the future that’s taking shape.

    Speakers 

  • 09:30

    Bandwidth Friendly Video Strategies

    Global trends point to video as a content and revenue driver. What innovative strategies do we need to deliver video for the continent?

    Speakers 

  • 10:00

    Artificial Intelligence and Collaboration to Boost Video Inventory

    Media24 is one of several South African publishers to establish a partnership with Australian video company Oovvuu to launch a new Video Private Marketplace. Oovvuu is both a technology (available for free to publishers) and a business model (sharing of revenue from video advertising) available in 113 countries. Jerusha Sukhdeo-Raath talks about Media24 video strategy and how the group is using Oovvuu to grow revenue.

    Speakers 

  • 10:30

    263Chat News: Distributed to WhatsApp Groups, Financed by Advertising

    Zimbabwe, with a population of 16.7 million, has a mobile penetration rate of close to 100 percent, and an internet penetration rate of about 50 percent. WhatsApp connections comprise almost half of all Internet usage in the country, with the support of mobile network operators who provide low-cost data bundles specific to WhatsApp. 263Chat started its WhatsApp groups in 2014 and uses these channels since 2017 to send its e-paper, first on a weekly basis and now as a daily version. 263Chat News is available for free to users; the operation is ad-supported.

    Speakers 

    Using Whatsapp to cover elections

    South Africa's first WhatsApp news channel was launched to tackle in-depth conversations ahead of this year’s national elections. How sustainable is the #SMWX channel and what lessons can we learn from it?

    Speakers 

  • 11:15

    Coffee

  • 11:45

    Fireside chat

    Moderator 

    • WAN-IFRA Vice President & Head of Digital, The Tiso Blackstar Group, South Africa

    Speakers 

  • 12:30

    Solutions to address the issue of mobile data costs

    New players are tackling the high mobile data costs problem. BiNu is one of them. The company believes people should be able to access great content the internet has to offer, without being held hostage by crushingly restrictive data costs.

    Speakers 

    • Co-founder and Executive Chairman at biNu, South Africa
  • 13:00

    Lunch

  • 13:00

    Women in News lunch: Battling Harassment in Media

    More speakers to be announced!

    Speakers 

    • Acting Executive Director, African Gender and Media Initiative, Kenya
    • Africa Director, WAN-IFRA Women in News Programme, Malawi
    • Managing Consultant for Oxgn PR and COO of VPCG Corporate Communications, Zimbabwe
    • Award-Winning Political Journalist, Sunday Times, South Africa
  • 14:30

    A change of fortune at Daily Maverick

    A year ago, the Daily Maverick announced the start of its membership journey. How is it going? Product manager Rowan Polovin will share some of the lessons learned, in a question and answer session with Cherilyn Ireton
  • 15:00

    Reviewing Monetization Strategies for Africa

    Still grappling with how to fund your digital newsroom? Deciding on what revenue innovation to pursue? Or simply reviewing which new products are most likely to get readers to start paying. This panel seeks to highlight the best practices to meet the challenges of African media which have been highlighted at DMA2019. Panellists will share their strategies for sustainable business models and whether there are specific models which work better on the continent.

    Moderator 

    Speakers 

    • Research Associate, Reuters Institute for the Study of Journalism, UK
    • Chief strategic officer, Wunderman, South Africa
    • Founder and Managing Director, Steady Media, Germany
    • Chief Executive of M&G Media Limited, South Africa
  • 16:00

    Workshop: Best Practice in digital paid content (closed session)

    Digital Monetisation Modules

    Speakers 

    • Vice-President, WAN-IFRA l Head of Digital, The Tiso Blackstar Group, South Africa

    Introduction to MMA e-learning

    The Media Management Accelerator (MMA) was founded to help publishers build a sustainable digital news business. The programme is open to all participants interested in enhancing their knowledge on digital revenue. Once a student has fulfilled the required lessons and assignments for each course, they will be awarded a “Certificate of Completion”. The certificate will be presented by WAN-IFRA and is recognised by the world’s largest press organisation.

    Speakers 

    Sponsored by:

Digital Media Africa 2019

Contact 

Shariff