Programme | Digital Media Asia 2017

Digital Media Asia 2017

31 Oct 2017 to 02 Nov 2017
Orchard Hotel
Singapore

Programme | Digital Media Asia 2017

Programme

Sessions

October 31
Tuesday

  • 09:00

    Masterclass: Paid Content Business Models

    The full day masterclass will focus on the following topics

     

    1. Choosing the right pay wall in your market
    2. Reinventing the customer journey
    3. Best practices implementing a pay wall
    • From an editorial point of view
    • From a commercial point of view

     

    Speakers 

  • 09:00

    Design Thinking workshop for improving video platforms

    Design thinking is a creative process that yields a business result. The capacity to innovate new concepts and to build and launch new solutions for customers in just a few days has become a necessity for every media outlet. Teams that can problem-solve together have the competitive edge.

    This workshop will lead your team through the latest innovation processes. We do this in an immersive, hands-on format that is widely used by start-ups to quickly design and launch new products. This session  is a transformative experience that will lead participants to efficiently use design methods to innovate on deadline.

    Participants should register as teams comprising the following profiles: developers, audience experts, designers and journalists. This one-day workshop will  focus on the following question: "How might we build (or improve) our video platform for generating high levels of engagement that suit producers and sponsors?". The takeaways are real: at the end of the day, your team will have developed a pitch and a prototype for answering this question.

    Speakers 

  • 13:00

    Mobile journalism: publishing on Snapchat and FB Live

    Snapchat isn't just a chat app or a social media app. It is a tool specifically designed for storytelling! To understand Snapchat and its potential, journalists need to understand the technology powering it. Snap, the company behind the app, has products that span searchable Live Stories and shows, wearables (Spectacles), and augmented reality (Snapchat’s face filters called Lenses and AR emojis)...

    What sets Snapchat apart from other social networks that have adopted this format is Live Stories, a curation feature based on users' locations that enables Snapchat to aggregate views and opinions around a breaking news event faster than traditional media organisations can deploy a camera crew.

    This half day workshop will explain the great storytelling potential of Snapchat Live Stories and Facebook Live and give concrete publishing tips for making the most out of these platforms.

    Speakers 

    • Social Media Consultant and Founder of Social Video Company, HashtagOurStories, UK

November 01
Wednesday

  • 09:00

    More updates will be posted soon

November 02
Thursday

  • 09:00

    More updates will be posted soon

Digital Media Asia 2017

Contact 

Shariff