Programme | Digital Media Asia 2018

Digital Media Asia 2018

07 Nov 2018 to 09 Nov 2018
Tsim Sha Tsui
Hong Kong

Programme | Digital Media Asia 2018

Programme

Sessions

November 07
Wednesday

  • 09:00

    Pre-conference masterclasses

    Immediate Strategies to Improve Traffic and Revenue

    This masterclass workshop will examine proven strategies that enable media houses to create more revenue while minimising cost. Participants will learn quick and efficient implementation tactics within the context of their own organisations’ websites to create a synergetic alignment of editorial and commercial needs, while preserving the journalistic integrity of editorial products. (More...)

    Speakers 

    Product Development in the Newsroom

    Sitting at intersection of traditional media functions such as editorial, advertising sales, subscriptions, technology and operations, Product plays an integral role in arbitrating those different demands and the continuous delivery of product improvement. This masterclass will focus on how to manage digital products in news organisations and create a culture of innovation in the newsroom. (More...)

    Speakers 

    • Chief Product Officer, Fairfax Media, Australia

November 08
Thursday

  • 08:00

    Breakfast Session: Hosted by Woodwing

    Location: 
    The Mira Hong Kong, Room 3 Level 18

    Hosted by

  • 09:00

    Session 1: Transformation and Business Models

    Location: 
    The Mira Hong Kong Ballroom, Level 18

    Keynotes showcasing how news media companies are reinventing their business models, changing the culture and transforming themselves into agile publishing powerhouses.

    Speakers 

    • CEO, South China Morning Post Publishers Ltd, Hong Kong
    • Head of Editorial, Schibsted Media
  • 10:30

    Coffee Break

    Location: 
    The Mira Hong Kong, Foyer & Exhibition, Level 18
  • 11:00

    Session 2: Go Local: Driving Revenue with Local Communities

    Location: 
    The Mira Hong Kong Ballroom, Level 18

    Publishers are connecting with local communities on a scale never seen before. These examples of creating profitable local and community journalism will be an inspiration to many publishers.

    How Stuff works to win readers and customers

    As media companies everywhere grapple with disruption to their business model, Stuff CEO Sinead Boucher will talk about how Stuff has reset its internal culture and ambition, and is using the scale of its audience and trust in its legacy brands to drive new revenues from communities through a thriving local social network and an ecosystem of growing non-media digital businesses to make Stuff the biggest domestic digital brand in New Zealand.

    Speakers 

  • 12:30

    Lunch session: Hosted by Facebook

    Location: 
    The Mira Hong Kong, Foyer & Exhibition, Level 18

    Instagram Stories School

    Stories School is a session that will teach you insider tips and tricks on how to unlock the creative potential and storytelling power of Instagram Stories.

  • 14:00

    Session 3: Native Advertising as Premium Ad Revenue

    Location: 
    The Mira Hong Kong Ballroom, Level 18

    With the rising demand for branded content, publishers have been setting up content labs and brand studios to serve advertisers who prefer a content-centric approach which carries authority, credibility and not subject to ad blocking. This session looks at the trends in terms of client demands, expectations, new formats, challenges and more, and what leading news publishers are doing to produce creative campaigns which meet clients’ objectives and metrics, without any compromise to editorial quality, ethics and reputation.

     

    Moderator 

    • Branded Content Director, South China Morning Post Publishers Ltd, Hong Kong

    Speakers 

    Brand trust, quality of content and engaged audiences: the holy grail

    Nicole Bales, Director APAC, Client Solutions and WSJ Custom Content will discuss the importance of prioritising quality content when it comes to working with clients on innovative advertising solutions. Brand safety, world class content development and operating with integrity are all ingredients for success.

    Speakers 

    • Director, Client Solutions and Custom Content, The Wall Street Journal Custom Studios

    A Journalistic Approach to Branded Content

    A look at how aligning with The New York Times' quality journalism and "Timesian" mode of storytelling provides value to the Times' clients. Pre-Sale Director for APAC, Reno Ong, will describe T Brand Studio 's best practices and approach.

    Speakers 

    • Pre-Sale Director, Asia-Pacific, T Brand Studio International, The New York Times
  • 15:30

    Coffee Break

    Location: 
    The Mira Hong Kong, Foyer & Exhibition, Level 18
  • 16:00

    Session 4: Non-Traditional Partnerships

    Location: 
    The Mira Hong Kong Ballroom, Level 18

    Diversification of revenue streams is key to business survival. Relying on readers and media syndication clients as customers is simply not enough. This session takes a look at some of the likely and not-so-likely partnerships which have formed between publishers and non-media partners as news organisations identify and seek out new business opportunities.

    Speakers 

    • Kate Beddoe
      Head of News & Publishing Partnerships, APAC, Google
    • Erika Tapalla
      Senior Manager, Business Development, Reuters News Agency
  • 17:30

    Asian Digital Media Awards Ceremony

    Location: 
    The Mira Hong Kong Ballroom 4, Level 18

    The Asian Digital Media Awards 2018, jointly presented by WAN-IFRA and Google, recognises publishers which have adopted digital media and mobile strategies as part of their total product offering to meet the changes in how people consume news and information today.

    The Awards will be presented at The Mira Hong Kong, where the Gold, Silver and Bronze winners will be revealed.

    Be the first to know the results as they are announced – join us at Asian Digital Media Awards Presentation Ceremony to cheer the winners on and meet them in person!

    A cocktail reception hosted by BrandHK will follow for delegates to enjoy an evening of networking with peers, catch with old friends and make new contacts.

November 09
Friday

  • 08:00

    Breakfast Session: Hosted by CCI

    Location: 
    The Mira Hong Kong, Room 3 Level 18

    Speakers 

    Set your stories free - new ways of creating premium content

    Start planning your next digital-first newsroom with this inspiring talk on how to release new creative potential in your storytelling. By introducing a different kind of story anatomy and new technology to create online stories, you can move and engage a digital audience in a whole new way.

    At this breakfast session, CCI will present a new cutting-edge digital publishing platform, CUE, build on a new story-line concept for the creation of digital stories as well as more traditional print and online stories. Several large media groups have already started to work with CUE, which has been a key component in their successful transformation from print to digital-first. 

    Hosted by

  • 09:00

    Session 5: Digital Media Consumption Trends in Asia

    Location: 
    The Mira Hong Kong Ballroom, Level 18

    Reuters Institute Digital News Report – Asia Focus

    Drawing on the world’s largest ongoing, international study of news and media use, this presentation looks at the main trends in the region, key differences between markets, and the similarities and differences between Asian markets and developments elsewhere. Covering the relative decline of social media, move to messaging applications, and changes in the business of news, this presentation provides crucial context for editorial and strategic decision-making across the world.

    Speakers 

    • Director of Research, Reuters Institute for the Study of Journalism

    China Internet Report

    Authors of the China Internet Report discuss the unique characteristics of China's burgeoning Internet landscape, the role of the country's tech giants - Baidu, Alibaba and Tencent (BAT), the "Social+" approach that underpins Chinese e-commerce models (including the media), and the government's visible hand across the entire digital space, from business to blockchain.

    Speakers 

    • Technology Editor, South China Morning Post, Hong Kong
    • Executive Producer, Abacus, South China Morning Post, Hong Kong
    • Edith Yeung
      Partner, 500 Startups
  • 10:30

    Coffee Break

    Location: 
    The Mira Hong Kong, Foyer & Exhibition Level 18
  • 11:00

    Session 6: Digital Subscriptions

    Location: 
    The Mira Hong Kong Ballroom, Level 18

    Media houses are increasingly mastering the art and science of getting their loyal users to pay for content. A look at identifying audience segments and their price points, subscriber acquisition and retention for long-term results.

    Digital subscriptions as a new revenue stream: BILD's success story

    Germany’s biggest news media brand, BILD, introduced digital subscription and a paywall in 2013. Prior to that, BILD was solely reliant on advertising revenue on its digital channels. In just five years, BILD has amassed an impressive subscriber base of more than 410,000 paying customers. Tobias Henning, General Manager - Premium, will talk about the learnings, factors of success and future plans for BILD's paid content.

     

    Speakers 

    Boosting paid conversion with an intelligent paywall

    Switzerland's NZZ has developed and implemented machine learning algorithms to personalize the user experience of its news product as well as its paywall. It quintupled the conversion rate on its website in the last three years via its Dynamic PayGate embedded in an automated marketing approach. The Swiss premium publisher now has more than 150,000 paying subscribers and close to 600,000 registered users.

    Speakers 

  • 12:30

    Lunch

    Location: 
    The Mira Hong Kong, Foyer & Exhibition, Level 18
  • 14:00

    Session 7: Engagement and Personalisation

    Location: 
    The Mira Hong Kong Ballroom, Level 18

    Newsrooms have moved from growing reach to enriching the relationship between the newsroom and audience. How are they achieving this? What AI, tools and metrics are they using? Can user experience and the news feed be made more algorithmic yet personalised? A look at the different approaches to customising the product for the consumer.

    Speakers 

    Growing subscriptions through engagement

    Fairfax Media's Chief Product Officer, Jess Ross will share the customer insights and engagement metrics that shaped the 2018 relaunch of its metro news websites for the Sydney Morning Herald and The Age in Melbourne, in pursuit of Fairfax’s ambitious paid membership goals. She will also reveal how the digital redesign for these publications - with a rich history dating back to the 1800s - has performed, as well as its impact on the newsroom.

    Speakers 

    • Chief Product Officer, Fairfax Media, Australia

    Ad infinitum: turning news websites into platforms

    Unlike their old media ancestors, new media products are infinite. There is effectively no limit on the number of web pages that can be published every day. This is a tremendous opportunity for news websites: through establishing alliances with users, organizations and even "robots" that can create hundreds of webpages per day, relevant to the platform's identity. The presentation will explain the concept as well as detail successful examples and the AI algorithms for creating a long-tail of local reporting.

    Speakers 

  • 15:30

    Coffee Break

    Location: 
    The Mira Hong Kong, Foyer & Exhibition, Level 18
  • 16:00

    Session 8: Technology, Product Development & Innovation

    Location: 
    The Mira Hong Kong Ballroom, Level 18

    Artificial Intelligence and voice technologies are revolutionising the publishing landscape. News media companies are also spurring innovation in their organisations by launching media labs, incubators and accelerators. Meet the early pioneers and start-ups and get a headstart on the new disruptors in this fast-paced session.

    Moderator 

    • Glen Francis
      Chief Technology Officer, Singapore Press Holdings

    Speakers 

    • Wilfried Runde
      Head of Research and Cooperation Projects, Deutsche Welle

    High tech vs high touch: Korean media startups innovate with newsletters

    After spending several tough years experimenting with big, algorithm-based platforms, South Korean digital media companies are now focusing on their direct relationship with their audience. Simon Park, content strategist at Korean media accelerator, Mediati.kr, will talk about direct audience touchpoints in content distribution, with a focus on newsletter models Mediati's startups are working on.

    Speakers 

  • 17:00

    End

Digital Media Asia 2018

Contact 

Shariff