Programme | Digital Media Asia 2020

Digital Media Asia 2020

13 Oct 2020 to 15 Oct 2020
Virtual
Singapore

Programme | Digital Media Asia 2020

Programme

Sessions

October 13
Tuesday

  • 10:00

    WELCOME REMARKS & OPENING KEYNOTE

    Welcome remarks by Gary Liu, Chair of WAN-IFRA's APAC Committee of the region's top management executives.

    Chair 

    • CEO, South China Morning Post Publishers Ltd
  • 10:45

    NEW PRODUCTS, NEW REVENUES

    Media companies are increasingly innovating and coming up with new ideas for digital products and services which bring in new revenues. 

    The Washington Post’s Director of Newsroom Product, Greg Barber will speak on how product thinking is woven into the Post newsroom and the examples of tools and projects they have created using a product mindset. He will also share learnings, next steps and hopes for the future.

    For Malaysia’s Sin Chew Daily Corporation, Tan Lee Chin will describe how they grew their email database by 120 per cent, increased revenue and referral traffic from social media tools and data analytics. At Sin Chew, trending stories are built up with detailed updates, growing to a monetizable length.

    Catch their conversation with product consultant and former Le Parisien Chief Digital Officer, Ariane Bernard, who will be moderating this insightful session.

    Moderator 

    • Ariane Bernard
      Publishing platform founder & product management consultant

    Speakers 

    • Director of Newsroom Product, The Washington Post, USA
    • Tan Lee Chin
      COO (Content & Commercial), Sin Chew Media Corporation
  • 11:30

    VIRTUAL EXPO & NETWORKING

    Find the technology solutions you have been looking for. Check out our sponsors’ virtual exhibition booths and meet them online! Delegates and exhibitors can schedule meetings and video calls via WAN-IFRA’s EventsAIR platform

  • 13:00

    POWER CONVERSATION 1: BUILDING A DATA CULTURE [WAN-IFRA publisher members only]

    Ways to build a data community and talent pool of media data and analytics professionals who are critical to today’s data-driven media organisations.

    Power Conversations are 45-minute closed-door conversations for industry colleagues to come together to exchange ideas with peers. Each of these sessions is limited to 20 participants to ensure everyone has a chance to speak up. If you're a WAN-IFRA publisher member, you're invited to sign up for your place at this virtual table when you register for Digital Media Asia! The Power Conversation session you have been accepted into will only appear on your virtual event schedule (called a timeline) if you have secured a place. No further registrations will be possible once the session is fully subscribed.

    Moderator 

    • Korey Lee
      VP of Data, South China Morning Post
  • 15:30

    BUILDING A DATA-CENTRIC NEWS ORGANISATION

    From audience engagement to advertising to spotting new opportunities, media companies are moving to a data-driven culture. How does one build the right team, tech stack and ensure relevant data flows across the organisation?

    Find out why Big Data (analytics - behaviourial) and Small Data (insights - attitude) are equally important and how they complement each other. Learn through these examples from data-savvy publishers.

    Moderator 

    • Sally Wu
      Director, Business & Audience Insights (Research & Analytics), BBC News - Global

    Speakers 

    • Fiona Chan
      Head of Analytics, Customer Experience and Business Operations, Singapore Press Holdings
    • Korey Lee
      VP of Data, South China Morning Post
    • Sandeep Rai
      Senior Account Director, Digital Media Solutions, Mediacorp
  • 16:30

    Afternoon Keynote | FROM BELGIUM TO DUBLIN AND BEYOND: THE MEDIAHUIS STORY

    For a seven-year-old company, MediaHuis’ expansion from its native Belgium to the Netherlands, Ireland and most recently Luxembourg in April 2020, through acquisition of the Dutch NRC Media group, Telegraaf Media Group, Ireland’s Independent News & Media and Saint-Paul Luxembourg, has been nothing short of remarkable. Today, it publishes over 23 news titles and employs more than 4,600 staff.

    Find out what drives this bold company with big media technology and services ambitions, a strong digitally diversified business base and above all, a deep commitment to independent quality journalism and innovation, coupled with strict operational and financial discipline.

    Keynote 

October 14
Wednesday

  • 10:00

    Morning Keynote | SUSTAINING LOCAL NEWS: KEN DOCTOR'S PRESCRIPTION FOR STORYTELLING, SCALE AND DIGITAL ECONOMICS

    In the tumultuous 2020s, dare we dream of a new, growing model that can work to build democracy?

    Ken Doctor's Lookout Local launches soon, and he takes us inside its strategy.

    Keynote 

    • Media analyst & Newsonomics author, USA
  • 10:30

    PREMIUM ADVERTISING

    The future of the advertising ecosystem and opportunities with premium programmatic, publisher alliances

    Moderator 

    Speakers 

  • 11:30

    VIRTUAL EXPO & NETWORKING

    Find the technology solutions you have been looking for. Check out our sponsors’ virtual exhibition booths and meet them online! Delegates and exhibitors can schedule meetings and video calls via WAN-IFRA’s EventsAIR platform

  • 12:00

    Deep-Dive | PRACTICAL LESSONS TO GROW YOUR READER REVENUE

    Come to this discussion to understand the 10 essentials of your reader revenue strategy from the Facebook News Accelerator's executive director, Tim Griggs, and then see how APAC publishers are putting these lessons to work at their news organizations today. Bring your questions about how to start or jump-start your reader revenue strategy as there will be plenty of Q&A!

    Hosted by 

    FJP Logo

    Speakers 

    • Tim Griggs
      Executive Director, Facebook News Accelerator
  • 13:00

    POWER CONVERSATION 2: THE FUTURE OF DIGITAL ADVERTISING [WAN-IFRA publisher members only]

    A discussion on what new models and formats are emerging as third-party cookies crumble in less than 18 months.

    Power Conversations are 45-minute closed-door conversations for industry colleagues to come together to exchange ideas with peers. Each of these sessions is limited to 20 participants to ensure everyone has a chance to speak up. If you're a WAN-IFRA publisher member, you're invited to sign up for your place at this virtual table when you register for Digital Media Asia! The Power Conversation session you have been accepted into will only appear on your virtual event schedule (called a timeline) if you have secured a place. No further registrations will be possible once the session is fully subscribed.

  • 14:00

    Deep-Dive | TRANSFORMING NEWS AND NEWSROOM CULTURES IN THE DIGITAL ERA: 10 BIG IDEAS

    Consultants and researchers George Brock and Greg Piechota take you through a checklist of key actions to guarantee success in digital publishing. Covid-19 is accelerating the shift from print towards digital and from advertising towards subscription revenue. The session will feature current examples from the WAN-IFRA Newsroom & Business Transformation Asia 2020 programme supported by the Facebook Journalism Project. At the end of this session, attendees will be receive to a link to join the speakers for a further 25 minutes of informal networking.

    Hosted by

    FJP Logo  

    Speakers 

  • 15:30

    DIGITAL SUBSCRIPTIONS

    Customer journey orchestration, recurring value and the offer, and product UX are essential elements of implementing a successful digital subscription strategy. Speakers at different phases of the subscription journey share their key learnings and offer tips.

    Victoria Schultz kickstarted digital subscription transformation for eight newspapers while securing profitable margins as regional director for Norway’s Amedia Group and CEO of one of its largest newspapers. Since 2013, Daniel Mussinghoff has been building the paid content business of Axel Springer’s BILDplus, which now has over 489,000 digital subscribers. And South China Morning Post’s Adrian Lee will speak on early lessons from the Post’s much-anticipated global subscriptions launch.

    Hosted by

    Speakers 

  • 16:30

    AFTERNOON KEYNOTE

October 15
Thursday

  • 10:00

    Morning Keynote | THE EVOLUTION OF FACEBOOK NEWS

    Facebook News integrates news in a single, dedicated space. In this session, hear more from Anne Kornblut, Global Head of Curation at Facebook, as she provides an insightful lens into the evolution of Facebook News and the curation team.

    Keynote 

  • 10:30

    VIDEO & AUDIO

    Video and audio consumption have grown exponentially. How to monetise is still the big question. Tips and best practices

    Speakers 

  • 11:30

    VIRTUAL EXPO & NETWORKING

    Find the technology solutions you have been looking for. Check out our sponsors’ virtual exhibition booths and meet them online! Delegates and exhibitors can schedule meetings and video calls via WAN-IFRA’s EventsAIR platform.

  • 13:00

    POWER CONVERSATION 3: NEW TECHNOLOGIES, NEW PRODUCTS [WAN-IFRA publisher members only]

    Power Conversations are 45-minute closed-door conversations for industry colleagues to come together to exchange ideas with peers. Each of these sessions is limited to 20 participants to ensure everyone has a chance to speak up. If you're a WAN-IFRA publisher member, you're invited to sign up for your place at this virtual table when you register for Digital Media Asia! The Power Conversation session you have been accepted into will only appear on your virtual event schedule (called a timeline) if you have secured a place. No further registrations will be possible once the session is fully subscribed.

  • 14:00

    ASIAN DIGITAL MEDIA AWARDS: BEST IN ASIA

    Announcement of the best works in Asia and Awards showcase where winners will share their insights and learnings.

  • 15:30

    THE FUTURE FORUM

    AI, IoT and 5G will have an impact on consumption of news and entertainment. What is around the corner? How can news organisations prepare themselves to stay ahead of the curve?

    Moderator 

    • Peter Kabel
      Professor of Interactive Media Design, Hamburg University of Applied Sciences

    Speakers 

  • 16:30

    CLOSING KEYNOTE

Shariff