Programme | Digital Media Asia 2020

Digital Media Asia 2020

13 Oct 2020 to 15 Oct 2020
Virtual
Singapore

Programme | Digital Media Asia 2020

Programme

Sessions

October 13
Tuesday

  • 10:00

    WELCOME REMARKS

    Welcome remarks by Gary Liu, Chair of WAN-IFRA's APAC Committee of the region's top management executives.

    Chair 

    • CEO, South China Morning Post Publishers Ltd

    Keynote 

    Opening Keynote | CHINA, COVID-19 AND A RECORD 6 MILLION SUBSCRIBERS

    In this conversation with South China Morning Post CEO Gary Liu, The New York Times' Managing Editor, Joseph Kahn, discusses how the Times has weathered the pandemic with its best-ever results of nearly 600,000 new subscriptions in Q1/2020 alone, how to prepare the newsroom for the reader revenue and product journey and the inevitable discussion around US-China relations and the upcoming US elections against the backdrop of a still-raging pandemic.

  • 10:45

    NEW PRODUCTS, NEW REVENUES

    Media companies are increasingly innovating and coming up with new ideas for digital products and services which bring in new revenues. 

    The Washington Post’s Director of Newsroom Product, Greg Barber will speak on how product thinking is woven into the Post newsroom and the examples of tools and projects they have created using a product mindset. He will also share learnings, next steps and hopes for the future.

    For Malaysia’s Sin Chew Daily Corporation, Tan Lee Chin will describe how they grew their email database by 120 per cent, increased revenue and referral traffic from social media tools and data analytics. At Sin Chew, trending stories are built up with detailed updates, growing to a monetizable length.

    Catch their conversation with product consultant and former Le Parisien Chief Digital Officer, Ariane Bernard, who will be moderating this insightful session.

    Hosted by

    Moderator 

    • Ariane Bernard
      Publishing platform founder & product management consultant

    Speakers 

    • Director of Newsroom Product, The Washington Post, USA
    • Tan Lee Chin
      COO (Content & Commercial), Sin Chew Media Corporation
    • Julie Peng
      VP, United Digital Intelligence, United Daily News Group, Taiwan
  • 11:30

    VIRTUAL EXPO & NETWORKING

    Find the technology solutions you have been looking for. Check out our sponsors’ virtual exhibition booths and meet them online! Delegates and exhibitors can schedule meetings and video calls via WAN-IFRA’s EventsAIR platform

  • 13:00

    POWER CONVERSATION 1: BUILDING A DATA CULTURE [WAN-IFRA publisher members only]

    Ways to build a data community and talent pool of media data and analytics professionals who are critical to today’s data-driven media organisations.

    Power Conversations are 45-minute closed-door conversations for industry colleagues to come together to exchange ideas with peers. Each of these sessions is limited to 20 participants to ensure everyone has a chance to speak up. If you're a WAN-IFRA publisher member, you're invited to sign up for your place at this virtual table when you register for Digital Media Asia! The Power Conversation session you have been accepted into will only appear on your virtual event schedule (called a timeline) if you have secured a place. No further registrations will be possible once the session is fully subscribed.

    Moderator 

    • Korey Lee
      VP of Data, South China Morning Post
  • 14:00

    Deep-Dive | DATA MATURITY DRIVING BUSINESS OUTCOMES: LESSONS FROM THE GNI DATA LABS

    Many news publishers in APAC are still in the process of developing mature data-driven strategies. It can seem intimidating to start thinking about leveraging audience data beyond the realm of ad monetization, but as the Google News Initiative Data Labs participants discovered, the benefits become apparent quickly.  Our panelists discuss their experiences with leveraging audience data toward two different use cases: content planning and re-circulation, and the value this brought to their organizations.

    Hosted by:

    Moderator 

    Speakers 

  • 15:30

    BUILDING A DATA-CENTRIC NEWS ORGANISATION

    From audience engagement to advertising to spotting new opportunities, media companies are moving to a data-driven culture. How does one build the right team, tech stack and ensure relevant data flows across the organisation?

    Find out why Big Data (analytics - behaviourial) and Small Data (insights - attitude) are equally important and how they complement each other. Learn through these examples from data-savvy publishers.

    Moderator 

    • Sally Wu
      Director, Business & Audience Insights (Research & Analytics), BBC News - Global

    Speakers 

    • Sandeep Rai
      Senior Account Director, Digital Media Solutions, Mediacorp
    • Fiona Chan
      Head of Analytics, Customer Experience and Business Operations, Singapore Press Holdings
    • Korey Lee
      VP of Data, South China Morning Post
  • 16:30

    Afternoon Keynote | FROM BELGIUM TO DUBLIN AND BEYOND: THE MEDIAHUIS STORY

    For a seven-year-old company, MediaHuis’ expansion from its native Belgium to the Netherlands, Ireland and most recently Luxembourg in April 2020, through acquisition of the Dutch NRC Media group, Telegraaf Media Group, Ireland’s Independent News & Media and Saint-Paul Luxembourg, has been nothing short of remarkable. Today, it publishes over 23 news titles and employs more than 4,600 staff.

    Find out what drives this bold company with big media technology and services ambitions, a strong digitally diversified business base and above all, a deep commitment to independent quality journalism and innovation, coupled with strict operational and financial discipline.

    Hosted by:

    Moderator 

    • Imelda Alcantara
      Head of Operations/Chief Operating Officer, Inquirer Interactive, Inc., Philippines

    Keynote 

October 14
Wednesday

  • 10:00

    Morning Keynote | SUSTAINING LOCAL NEWS: KEN DOCTOR'S PRESCRIPTION FOR STORYTELLING, SCALE AND DIGITAL ECONOMICS

    In the tumultuous 2020s, dare we dream of a new, growing model that can work to build democracy?

    Ken Doctor's Lookout Local launches soon, and he takes us inside its strategy.

    Moderator 

    Keynote 

    • Media analyst & Newsonomics author, USA
  • 10:30

    PREMIUM ADVERTISING

    The future of the advertising ecosystem and opportunities with premium programmatic, publisher alliances

    Moderator 

    Speakers 

  • 11:30

    VIRTUAL EXPO & NETWORKING

    Find the technology solutions you have been looking for. Check out our sponsors’ virtual exhibition booths and meet them online! Delegates and exhibitors can schedule meetings and video calls via WAN-IFRA’s EventsAIR platform

  • 12:00

    Deep-Dive | PRACTICAL LESSONS TO GROW YOUR READER REVENUE

    Come to this discussion to understand the 10 essentials of your reader revenue strategy from the Facebook News Accelerator's executive director, Tim Griggs, and then see how APAC publishers are putting these lessons to work at their news organizations today. Bring your questions about how to start or jump-start your reader revenue strategy as there will be plenty of Q&A!

    Hosted by 

    FJP Logo

    Moderator 

    • News Partnerships Lead, South East Asia, Facebook

    Speakers 

  • 13:00

    POWER CONVERSATION 2: THE FUTURE OF DIGITAL ADVERTISING [WAN-IFRA publisher members only]

    A discussion on what new models and formats are emerging as third-party cookies crumble in less than 18 months.

    Power Conversations are 45-minute closed-door conversations for industry colleagues to come together to exchange ideas with peers. Each of these sessions is limited to 20 participants to ensure everyone has a chance to speak up. If you're a WAN-IFRA publisher member, you're invited to sign up for your place at this virtual table when you register for Digital Media Asia! The Power Conversation session you have been accepted into will only appear on your virtual event schedule (called a timeline) if you have secured a place. No further registrations will be possible once the session is fully subscribed.

    Moderator 

    • Devendra Shivhare
      Head of Engineering, Advertising and Marketing Technology, Singapore Press Holdings
  • 14:00

    Deep-Dive | TRANSFORMING NEWS AND NEWSROOM CULTURES IN THE DIGITAL ERA: 10 BIG IDEAS

    Consultants and researchers George Brock and Greg Piechota take you through a checklist of key actions to guarantee success in digital publishing. Covid-19 is accelerating the shift from print towards digital and from advertising towards subscription revenue. The session will feature current examples from the WAN-IFRA Newsroom & Business Transformation Asia 2020 programme supported by the Facebook Journalism Project. At the end of this session, attendees will be receive to a link to join the speakers for a further 25 minutes of informal networking.

    Hosted by

    FJP Logo  

    Speakers 

    • Visiting Professor of Practice, Cass Business School, City, University of London
    • Media researcher and consultant
    • Kathy Fong
      Executive Editor (Corporate & Capital Market), The Edge Communications, Malaysia
    • Katherine Kuan
      Vice President, Convergence Business Department, United Daily News Group
    •  JOHANNES L. CHUA
      Property and Environment Editor, The Manila Bulletin
  • 15:30

    DIGITAL SUBSCRIPTIONS

    Customer journey orchestration, recurring value and the offer, and product UX are essential elements of implementing a successful digital subscription strategy. Speakers at different phases of the subscription journey share their key learnings and offer tips.

    Victoria Schultz kickstarted digital subscription transformation for eight newspapers while securing profitable margins as regional director for Norway’s Amedia Group and CEO of one of its largest newspapers. Since 2013, Daniel Mussinghoff has been building the paid content business of Axel Springer’s BILDplus, which now has over 489,000 digital subscribers. And South China Morning Post’s Adrian Lee will speak on early lessons from the Post’s much-anticipated global subscriptions launch.

    Hosted by

    Moderator 

    Speakers 

  • 16:30

    Afternoon Keynote | GOOGLE NEWS INITIATIVE: RETROSPECTIVE AND LOOKING FORWARD

    The Google News Initiative (GNI) began in 2018 with a pledge by Google’s CEO, Sundar Pichai, to invest and collaborate with the news industry worldwide. Madhav Chinnappa, Google’s Director of Ecosystem Development, reflects on the GNI, lessons learned, and what Google’s plans are for partnering with the news industry going forward.

    Presented by

    Speakers 

October 15
Thursday

  • 10:00

    Morning Keynote | THE EVOLUTION OF FACEBOOK NEWS

    Facebook News integrates news in a single, dedicated space. In this session, hear more from Anne Kornblut, Global Head of Curation at Facebook, as she provides an insightful lens into the evolution of Facebook News and the curation team.

    Hosted by 

    FJP Logo

    Moderator 

    Keynote 

  • 10:30

    VIDEO & AUDIO

    Video and audio consumption have grown exponentially. How to monetise is still the big question. Tips and best practices

    Moderator 

    Speakers 

  • 11:30

    VIRTUAL EXPO & NETWORKING

    Find the technology solutions you have been looking for. Check out our sponsors’ virtual exhibition booths and meet them online! Delegates and exhibitors can schedule meetings and video calls via WAN-IFRA’s EventsAIR platform.

  • 13:00

    POWER CONVERSATION 3: NEW TECHNOLOGIES, NEW PRODUCTS [WAN-IFRA publisher members only]

    Power Conversations are 45-minute closed-door conversations for industry colleagues to come together to exchange ideas with peers. Each of these sessions is limited to 20 participants to ensure everyone has a chance to speak up. If you're a WAN-IFRA publisher member, you're invited to sign up for your place at this virtual table when you register for Digital Media Asia! The Power Conversation session you have been accepted into will only appear on your virtual event schedule (called a timeline) if you have secured a place. No further registrations will be possible once the session is fully subscribed.

    Moderator 

    • Head, Future Ready & Tech Partnerships, SPH Tech, Singapore Press Holdings
  • 14:00

    ASIAN DIGITAL MEDIA AWARDS: BEST IN ASIA

    Announcement of the best works in Asia and Awards showcase where winners will share their insights and learnings.

    Moderator 

  • 15:30

    THE FUTURE FORUM

    AI, IoT and 5G will have an impact on consumption of news and entertainment. What is around the corner? How can news organisations prepare themselves to stay ahead of the curve?

    Moderator 

    • Peter Kabel
      Professor of Interactive Media Design, Hamburg University of Applied Sciences

    Speakers 

Digital Media Asia 2020

Shariff