Programme | Digital Media Europe 2018

Digital Media Europe 2018

10 Apr 2018 to 11 Apr 2018
JP/Politikens Hus, Copenhagen

Programme | Digital Media Europe 2018



April 09

  • 11:00

    Pre-DME18 Workshop

    Digital Subscriptions - Churn Rate Remedies (9th April 2018)
    11:00 - 17:00 (1 hour lunch included)

    News publishers have worked hard over the past 10 years to develop the best possible digital subscription strategies and offers. Building long-term value means taking action to avoid the "high risk moments": when readers decide to quit. In this pre-DME workshop with expert advisor Kalle Jungkvist, learn methods that help lower churn rate.



    • Principal Consultant, WAN-IFRA & Senior Advisor, Schibsted, Sweden

April 10

  • 09:00

    Arrival of participants and registrations opening

  • 10:00

    A few words about this year's programme


  • 10:15

    Welcome from our hosts!

    We're very grateful to Stig Ørskov, CEO and all at JP/Politikens for hosting us again in Copenhagen. With a streamlined business and record results in 2017, the publisher is deep into its own transformation journey. 

  • 10:30

    Our digital priorities

    Why and how Axel Springer reshaped its German domestic publishing organisation around BILD and WELTN24

    Bild is the biggest newspaper brand in Europe, and Welt recently assimilated the TV channel N24. Both are committed to paid content, leveraging huge reach and a very strong digital team. And both have a healthy digital ad business. At the end of 2017, Stephanie Casper took overall commercial responsibility - so how does she see the challenge ahead?


    Tamedia´s Digital Transformation Journey

    Tamedia was founded 125 years ago, and in the last 15 years the Swiss group has grown from a Zurich publishing house into one of the largest media companies in Switzerland. Christoph Tonini is confident that the company can build a good reader revenue model and that people are willing to pay for high-quality digital content. But he believes the group is still at the foothills of what it can achieve : "Our offers must develop, both in terms of content and price. Last year, we launched new daily passes, newsletters, mobile subscriptions and a new adblocker initiative. With these important steps the number of paid contacts increased by 50 percent. But we are still far from our goal."


  • 11:30

    Coffee Break

  • 12:00

    Digital Reader Revenue

    A metered success story from Italy

    After launching a metered paywall in 2016, Il Corriere della Sera wasted no time in reaching 100,000 digital subscribers. They created a variety of offers including a NYT-style bundle with the Sunday paper, and are keeping customers on board with a loyalty programme that includes free books and discounts on theatre and cinema tickets.  Michela Colamussi has reponsibility for their digital product and is leading their successful monetisation strategy in a country that has traditonally been slow to migrate to digital. 


    • Marketing Director Digital Product and Video,, Italy

    Schibsted's new focus on consumer business: Challenges, priorities and organisation

    How can large publishers leverage expertise across a group of titles, while retaining their individual brand identities? As Tor Jacobsen takes on a new role with oversight for paid (or Plus) content across Aftonbladet, VG, Aftenposten and Svenska Dagbladet and the other Schibsted Publishing brands, he brings together a formidably talented team. He talks about his priorities moving forward, and how to get the best out of the organisation.  


    • SVP Consumer Marketing and Revenue, Schibsted Media, Norway
  • 13:30

    Lunch Break

  • 14:30

    Post-Lunch Briefing

    Better editorial decisions help drive reader revenue. In this session, Content Insights´s Content Officer Em Kuntze interviews Paul O´Mahoney, the Managing Editor of The Local Newspaper Group abut his use of editorial intelligence. 

    Session given by our Gold Sponsors: 


    • Content Officer, Content Insights, UK


  • 14:50

    Building an engagement funnel for reader revenue - Part 1

    Forming habits: driving subscriptions via addressing user needs

    The FT has reached 900,000 paid for customer in 2017. It created its own engagement metric that correlates directly with retention and it knows the commercial value of every additional engaged user. But engagement isn't driven by commercial goals - it emerges from addressing user needs. FT has come up with a strategic framework wrapped around User Journeys, that helps users to form a habit - and drive subscription numbers.


  • 15:50

    Coffee Break

  • 16:20

    Building an engagement funnel for reader revenue - Part 2

    Using social platforms with purpose

    Google, Facebook, Apple, Amazon, Snapchat, Twitter, LinkedIn, and the long tail of others present disruption, often confusion, but also opportunity. Between their algorithm tweaks, strategic shifts, political pressures, and the media industry's own perpetual evolution, it can be hard not only to keep up but to figure out how to work with them effectively and plan strategically around them. This session will be an open dialogue with thoughts from the New York Times about its approach to thinking about, working with, and extracting value from the platforms. 


    • VP, Audience + Platforms at The New York Times and co-chair, NYT Women's Network, USA

    Republik: membership is stronger than crowdfunding and subscription

    In May 2017, crowdfunding brought together 19,304 people who made the start of the magazine Republik possible. Republik is a digital magazine for public debate - for politics, business, society. It's an ad-free business model and subscribing to the magazine (officially launched in January 2018) makes readers automatically become a member of the Project R Cooperative


  • 17:20

    Innovation Culture

    This session is organised with GAMI (Global Alliance for Media Innovation), the network for innovation within the World Association of Newspapers and News Publishers. 


    GAMI Session

    Publishers across Europe have experimented with innovation labs and startup accelerators. What have we learned? How have these influenced innovation and the build-or-buy debate? How have they helped diversify the business model?


    • Board member Jysk Fynske Medier, Fynske Medier, Fyens Stiftstidende, Ritzau, Dansk Handelsblad and Constructive Institute (Chairman), Denmark
  • 18:00

    European Digital Media Awards Evening

    These awards, presented by WAN-IFRA, the World Association of Newspapers and News Publishers, recognise publishers who have adopted digital media and mobile strategies as part of their total product offering to meet the major changes in how people consume news and information today. If you haven't yet, discover last year winners!

  • 19:00

    European Digital Media Awards post-ceremony party

April 11

  • 08:40

    Breakfast session

    Knowing your audience and reach your business goals might not be easy. In this Breakfast Session our sponsor will present a real case study to prove that these challenges could be tackled. 

  • 09:30

    Premium ad revenue models

    A different strategy for joining the big league

    Sports daily newspaper L'Equipe is a massive success in France. But entering TV, in competition with all major broadcasters and paid TV channels, was a strategic move that did not start well for the brand. It took a complete editorial repositioning to reach success. L'Equipe channel first launched in 1998 on cable and satellite, and has been broadcasting free-to-air since 2013. Since 2015, it has more than doubled its audience, raising advertising revenue significantly while controlling costs. It is now the first sports television channel in France, the only one free-to-air. It forms part of the full editorial offer of Groupe l'Equipe, with a print and digital offer, daily and magazine.


    Scary Mommy: The rise of an identity brand

    Some Spider, the company behind the women's channel Scary Mommy describes itself as a media and entertainment company, with a development strategy focused on mobile, social and streaming, and a business model entirely based on digital advertising. With about 20 million unique visitors per month and 5 million fans and followers on Facebook, Instagram and Snapchat, Scary Mommy is one of the largest women’s brands in the US. Its studios produce original video series and co-branded videos designed for mobile and social platforms distribution.

    Speakers The story behind a 144 year old brand

    Ingeborg Heldal will explain how KK, the grand old lady of Norwegian fashion magazines, was transformed into a digital frontrunner. This included new high quality mobile ad formats that helped them win a World Digital Media Award in 2017. Heldal will also explain their new commercial strategy to reach younger audiences through their brand TOPP.


    • Editor-in-Chief, KK, and Topp, Aller Media AS, Norway
  • 11:00

    Coffee Break

  • 11:30

    Publisher Ad Alliances: A premium success story from the UK

    Originally set up as an alliance of premium publishers in the UK, Pangaea describe themselves best, bringing together "hard-to-reach, high-net-worth audiences in premium environments, available to advertisers to buy through a single channel at just a few price points". In other words: helping publishers offer scale alongside brand safety. At a time when publishers across the world are rushing to set up similar alliances, from France to Singapore, Fiona McKinnon tells us about their journey and the lessons to date. 


  • 12:30

    Lunch Break

  • 13:40

    Post-Lunch Briefing

    In this In-Conference Session sponsored by our Gold Sponsor Strossle, Nettavisen -one of the biggest online magazines in Norway- will explain how they monetize their users and content better by using a data driven cross promotion network for publishers. Speakers will be annouced soon! 

  • 14:30

    Platform monetisation

     As Facebook tweaks the news feed to de-prioritise organic reach for publisher posts, how can we best monetise social platforms? We've identified a number of experts and greate case studies. More information will appear here as we confirm speakers!


  • 16:30

    Conference Close

Digital Media Europe 2018