Programme | Digital Media Europe 2020

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Digital Media Europe 2020

Programme | Digital Media Europe 2020

Programme

Sessions

March 30
Monday

  • 19:00

    Welcome drinks with a view of Vienna

    Location: 
    SKY Bar, top floor above Steffl Department Store, Kärntner Straße 19, Vienna

    Meet new colleagues! Then meet them again at the conference on Tuesday.

    Join us for drinks and canapés with an incredible view over the centre of Vienna, including the Stephansdom.

March 31
Tuesday

  • Stream IDs:
    • 8856

    09:20

    • Subscription Marketing

    Subscription Marketing - Themes in this year's programme

    Location: 
    Ovalhalle
  • Stream IDs:
    • 8856

    09:30

    • Subscription Marketing

    Keynotes: The Road to a fully Digital-Funded Newsroom

    Location: 
    Ovalhalle

    Heading for the million mark

    French national daily Le Monde has an ambitious goal of reaching 1 million digital subscribers by 2025. That objective is based on strong growth over the last two years, with a current base of 220,000 digital subscribers, comprising 50% of digital revenues. Their strategy for success includes offering exclusive content in their freemium area, working intensively on the user experience across all their platforms and improving their understanding of subscriber conversion paths.

    Speakers 

    The rise of FAZ Plus

    FAZ Plus or FAZ+ was a bold move when it launched in 2018 with a price tag of just €2.95 per week. In the last 18 months, not only have they grown the subscriber base, they have successfully migrated those first satisfied customers to a new €4.95 per week rate. What are their plans for the future?

    Speakers 

    • Distribution Director, Frankfurter Allgemeine Zeitung, Germany

    The "Austrian Guardian"

    DER STANDARD has a lot in common with the Guardian: huge reach, 25 years of online history and a reputation for quality left-leaning news. They already have a PUR subscription that blocks ads - and unusually does not track users at all. Now they are soft-launching a Guardian style contribution model - starting to be more transparent about the journalist process, and asking for donations for specific projects. Stambula explains DER STANDARD’s unique market position and their plans for the next few years.

    Speakers 

  • Stream IDs:
    • 8887

    09:30

    • Premium Advertising

    PARALLEL SESSION: Global Alliance Forum 3rd Edition

    Location: 
    Barocke Suite C

    The Global Alliance Forum currently brings together some fifteen publisher alliances from across the world, to discuss the common digital challenges faced by their organisations. With the aim of sharing best practice and potential solutions, these workshops are a closed forum for like-minded alliance members.
    NOTE: This all-day meeting is invitation only - if you'd like to be involved, please contact valerie.arnould@wan-ifra.org

    Moderator 

    • Commercial & Operations Director, Ozone Platform, Ozone Project, UK

    Contributors 

  • 11:00

    COFFEE BREAK

    Location: 
    Arena 21
  • 11:30

    Customer Journey Orchestration

    Location: 
    Ovalhalle

    +50% Digital Growth at tamedia; Focus on customer journey management (Anonymous -> Registration -> Conversion -> Renewal)

    Speakers 

    • Chief Revenue Officer, Digital Paid Media, Tamedia, Switzerland

    One view of all customer journeys? Building a customer data platform for the future

    Speakers 

    ROUNDTABLE DISCUSSIONS - Sharing your customer journeys

  • 13:15

    LUNCH

    Location: 
    Ovalhalle
  • Stream IDs:
    • 8856

    14:30

    • Subscription Marketing

    Recurring Value & The Offer

    Location: 
    Ovalhalle

    Speakers 

    • Mark Beard
      Global Head of Subscriptions Marketing, The Economist, UK
  • 15:30

    COFFEE BREAK

    Location: 
    Ovalhalle
  • Stream IDs:
    • 8856

    16:00

    • Subscription Marketing

    Inspiring news media models

    Location: 
    Ovalhalle

    Moderator 

    • Director of Innovation & Leadership, Craig Newmark J-School/CUNY, USA

    160 000 digital subscribers in 10 years: the Mediapart success story.

    Mediapart is a digital pure player in excellent financial health, thanks to a single source of income: reader revenue. In 2018 their turnover reached 13.7 million euros. Their net profit after taxes was 2.2 million euros, representing 16% of turnover, an exceptional rate in today's publishing business. This financial performance shows the trust that exists if journalism is prepared to defend and reinvent itself, thereby forging a new relationship of trust with the public.

    Speakers 

  • Stream IDs:
    • 8856
    • 8887

    17:15

    • Subscription Marketing

    • Premium Advertising

    European Digital Media Awards 2020 - The Winners

    Location: 
    Ovalhalle
  • 18:00

    End of Day 1

  • Stream IDs:
    • 8856
    • 8887

    19:30

    • Subscription Marketing

    • Premium Advertising

    DME After-Party

    Location: 
    The Dachboden in 25hours Hotel at the MuseumsQuartier

    Catch up with the people you met at day 1 of DME - or meet new faces. Network with the teams behind the best digital projects in Europe.

    Join us for drinks and food at the Dachboden in 25hours Hotel at the MuseumsQuartier, Lerchenfelder Straße 1-3, Vienna!

    Photo by Stephan Lemke

April 01
Wednesday

  • Stream IDs:
    • 8856

    09:15

    • Subscription Marketing

    Subscription Product UX

    Location: 
    Ovalhalle

    Moderator 

    • Director of Innovation & Leadership, Craig Newmark J-School/CUNY, USA
  • Stream IDs:
    • 8887

    09:15

    • Premium Advertising

    Keynote: A Bold Premium Ad Play from WashPo

    Location: 
    Barocke Suite A

    Better ways for advertisers to make direct buys of premium advertising against highly viewable inventory. The story of Zeus Prime, the Washington Post's first step towards a national ad network powered by a full stack revenue performance platform.

    Moderator 

    Speakers 

    • VP Commercial Strategy, Technology and R&D, The Washington Post, USA
  • Stream IDs:
    • 8887

    10:00

    • Premium Advertising

    Winners and losers when 3rd party cookies disappear

    Location: 
    Barocke Suite A

    Moderator 

    Speakers 

    • Commercial & Operations Director, Ozone Platform, Ozone Project, UK
  • 10:30

    COFFEE BREAK

  • Stream IDs:
    • 8887

    11:00

    • Premium Advertising

    Strategies for selling premium (part 1)

    Speakers 

    Media effectiveness in digital campaigns

    Traditionally, premium digital campaigns have been associated with direct deals between advertisers and publishers. And while sales meetings do still have their place, they are no longer the only way to execute a premium campaign, especially when reach, speed and efficiency are a priority. As programmatic buying options continue to get more sophisticated, publishers have in theory a new world of premium opportunities to offer advertisers, but how do they leverage what makes their premium offers unique? Spanish group Vocento has some ideas to share on this.
  • Stream IDs:
    • 8856

    11:00

    • Subscription Marketing

    Local Subscription Challenges

    Location: 
    Ovalhalle

    Moderator 

    A 5 Year Journey from Print to Digital - And Overall Revenue Growth

    A story of transformation across leading Belgian publisher Mediahuis’s four main regional news titles serving the Flemish market: De Standaard, Het Nieuwsblad, Gazet van Antwerpen and Het Belang van Limburg. How a focus on price, costs and digital innovation helped them to become more profitable and widen their base of paying readers.

    Speakers 

    Optimising conversion and getting up to speed with digital subscriptions

    Lensing Media celebrated 150 years in January 2020. They've used this milestone as motivation to accelerate their digital transformation - setting up their North Star Agency to apply excellence from Sweden and Norway, and working with the Table Stakes Europe programme to rethink the way they work with audiences and the funnel.  

    Speakers 

    Local audiences - how Archant's Project Neon is working with specific communities to better understand local news requirements

    The Norfolk based news group Archant has more than 50 local brands across the UK - and made a bold move by launching The New European during the Brexit debate in the UK. Project Neon is a fascinating experiment, funded by the Google News Initiative, and working hands-on with three local communities to serve them better with digital news. 

    Speakers 

    • Head of Digital Audience and Project Neon content lead, Archant, UK
    • Head of News Partnerships, UK, Ireland, France & Benelux, Google
  • Stream IDs:
    • 8887

    11:30

    • Premium Advertising

    Strategies for selling premium (part 2 )

    Location: 
    Barocke Suite A
    The case of DIAR, a new joint venture between Norwegian publishers Amedia and Aller: In 2017, the two competing media houses Aller Media and Amedia partnered to create a joint login system, Aid, encouraging readers to access their  content both paid an non-paid. End of 2019, the two companies have joined forces again but this time it’s to tackle the advertising market. Their new joint venture is called DIAR and they will use the information about their logged in readers to demonstrate their strength to digital marketers. Together, the two media houses reach 2.7 million Norwegians, almost seventy percent of Norway's adult population.

    Speakers 

  • Stream IDs:
    • 8887

    12:00

    • Premium Advertising

    More video plays - engagement through relevance

    Location: 
    Barocke Suite A
    Oovvuu is a partnership between 100 broadcasters and publishers to embed a contextually relevant video in every article in the world using AI. Its mission is to repatriate $20 billion in advertising from Facebook and Google back to journalism.

    Speakers 

  • 13:00

    LUNCH

    Location: 
    Ovalhalle
  • Stream IDs:
    • 8887

    14:20

    • Premium Advertising

    Cause Marketing and Real Community Engagement

    Location: 
    Barocke Suite A

    The story of the Dallas Morning News cause-marketing project to target relevant, strategic audiences based on content they are already consuming. Their FWD>DFW campaign aimed to increase awareness and participation in volunteer activities, and achieved an extraordinary 4.9% click-through rate. 

    Moderator 

    • Managing Director, styria digital one, Austria

    Speakers 

  • Stream IDs:
    • 8856

    14:40

    • Subscription Marketing

    European Digital Media Awards: Lessons from the Best Reader Revenue Project

    Location: 
    Ovalhalle
  • Stream IDs:
    • 8856

    15:00

    • Subscription Marketing

    Workshop: Engagement & The Funnel

    Location: 
    Ovalhalle
  • Stream IDs:
    • 8887

    15:20

    • Premium Advertising

    What's next in the native advertising landscape?

    Location: 
    Barocke Suite A
  • 15:45

    COFFEE BREAK

    Location: 
    Ovalhalle
  • Stream IDs:
    • 8856

    16:15

    • Subscription Marketing

    Workshop: Engagement & The Funnel (PART 2)

    Location: 
    Ovalhalle
  • Stream IDs:
    • 8856
    • 8887

    17:00

    • Subscription Marketing

    • Premium Advertising

    End of Day 2

Digital Media Europe 2020

Contact 

Shariff