Speakers | Digital Media Europe 2020

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Digital Media Europe 2020

Speakers | Digital Media Europe 2020


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Distribution Director, Frankfurter Allgemeine Zeitung, Germany

Stefan Buhr studied business administration and has worked in commercial functions at Gruner+Jahr and SPIEGEL-Verlag. Since 2018, Stefan heads the reader market at Frankfurter Allgemeine Zeitung (FAZ) and thus is responsible for the sales business and its digital transformation.

Director of Innovation and Digital Product, Vocento, Spain

Maylis Chevalier is the new director of Innovation and Digital Product, a newly created position whose objective is to strengthen the evolution of their digital products. This new position will allow to reinforce the contact with international technological partners to continue innovating in line to the demands of the market. Maylis will be responsible for supporting the management team with the transversal and integral analysis of the digital product, the study of online editorial media trends and the management of Vocento MediaLab. She has an international economics degree from the Technishe Univesität Berlin and a Master in Digital Business from ISDI. She began her career in 1991 at Procter & Gamble as Key Account Manager. In 1997 she moved to Axel Springer where she led an international executive program and served as Director of Marketing and Sales. In 2006 she joined Grnuner + Jahr GmbH as director of strategy and business and later became editor.

Chief Revenue Officer, Digital Paid Media, Tamedia, Switzerland

Marc Isler is chief revenue officer (CRO) of Digital Paid Media at Tamedia, Switzerland. In his role, he is responsible for monetizing all digital offerings, including the offer and pricing, but also the entire digital sales process. Marc has more than 20 years experience in online product management, business strategy, entrepreneurship and digital business development. 

Senior Marketing Manager, Belo Media Group, USA

Rachel Watkins, senior marketing lead, at Belo + Company represents multiple channels within the media company including FWD>DFW and The Dallas Morning News while leading B2B strategy, brand aesthetics and integration, and sponsorships for a sales team of about 100. One of her projects of focus is cause marketing-related branded content, partnerships, and revenue, specifically related to FWD>DFW. Rachel has been with Belo for more than seven years, starting off as marketing manager of the luxury lifestyle publication of The Dallas Morning News before spending four years leading content, experiential sponsorships and strategic partnerships for the live events division of Belo.

Director Reader Revenue, Mediahuis, Belgium

Koen Meeusen is director reader revenue at Mediahuis Belgium since 2017. In this position, he’s responsible for the sales of subscriptions, products, and services to the readers of the four Belgian news brands. Previously Koen worked in different marketing departments of the Belgium publisher. Koen is a marketeer with particular interests in acquisition, retention, e-commerce, brand & content promotion.

VP Commercial Strategy, Technology and R&D, The Washington Post, USA

Jarrod Dicker is an entrepreneurial technology and media executive. He oversees the commercial strategy, operations, technology and R&D at the Washington Post. Until January 2019, Dicker was Chief Executive Officer of Po.et, a platform for a new decentralized media economy.

Prior to Po.et, Dicker served as innovation chief at the Washington Post and founded RED, the Post's research experimentation and development team. There he oversaw the companies technology, product, operations and strategy across the entire business.

Before the Washington Post, Dicker lead strategy, product and technology teams at RebelMouse, Time Inc. and the Huffington Post. He also sits on the Board of Advisors for Rutgers University School of Innovation and Mogul Inc., a technology platform that enables women worldwide to share ideas and access content based on personal interests.

Dicker's writing and work has been featured in the Wall Street Journal, AdAge, AdWeek, Digiday, Axios, AdExchanger, Poynter and more.

Managing Director, styria digital one, Austria

Publisher, pv digest (paid content newsletter)

Markus is editor&publisher of pv digest, a paid-for trade publication on the reader revenue side of journalism. Before starting as self-publishing expert for paid content and press distribution, Markus was C-level exec at a national press distribution service provider and a subscription marketing company, both subsidiaries of Axel Springer. He started his career as direct marketing manager at world’s (then) biggest distance retailing company Otto Versand (times are changing!).

(Photo by Hanseshot)

Subscription Director, Le Monde, France

Lou Grasser has been the subscription director of the national daily newspaper Le Monde since October 2019. Previously, she spent four years in the daily newspaper working on audience acquisition and loyalty marketing, then in charge of subscription innovation. Grasser has also worked at Google and Prisma Media.

Global Head of Subscriptions Marketing, The Economist, UK

Mark Beard

Director of Innovation & Leadership, Craig Newmark J-School/CUNY, USA

Anita Zielina is leading a new programme at CUNY to train the next generation of news executives to address the demand for innovation and leadership in the industry. Previous roles include visiting fellow at the Reuters Institute for the Study of Journalism at Oxford University, researching the role of leadership in times of transition and Chief Product Officer and member of the executive management team at NZZ media group in Switzerland, leading their digital operations. Before joining NZZ Anita held roles as digital editor and deputy Editor-in-Chief at Stern, the German weekly news magazine published by Gruner + Jahr in Hamburg, and the newspaper Der Standard in Vienna, Austria. In 2012, Anita was the first Austrian journalist selected for the one-year Knight Journalism Fellowship at Stanford University, Palo Alto, California, dedicated to entrepreneurship, innovation and leadership in journalism. There her research focused on innovation management in the media and on audience engagement. Anita holds an Executive MBA from INSEAD in Fontainebleau, France and a Master in Law from Vienna University. 

CEO, HOPPex, Hungary

Ingrid Ihasz is the CEO of the Hungarian publisher alliance, HOPPex. She is responsible for developing and supporting publisher programmatic monetization strategies and execution both on HOPPex and publisher level. She has more than 14 years of experience in the advertising industry, working for market leader publishers and agencies (Isobar, Arcus Media, Central European Media & Publishing, Wavemaker, GroupM). Analytical and systematic thinker with a track record of building organizational structures and launching new products and services. Rolled out extended programs to facilitate digital shift within organizations. Recognized professional blogger, influencer and conference speaker since 2006.

Commercial & Operations Director, Ozone Platform, Ozone Project, UK

Danny Spears is Commercial & Operations Director of Ozone Platform at The Ozone Project.

Danny’s mission is to help publishers’ create incremental value in their digital advertising businesses by understanding the challenges they face, and by delivering the capability that they need. He leads the commercial, product and analytics functions of Ozone’s Publisher Platform.

Prior to joining The Ozone Project, Danny was Programmatic Director at Guardian News & Media where he was responsible for global leadership of advertising technology and data strategy as well as UK & ROW programmatic revenue.

Digital Media Europe 2020