Programme | Digital Media India 2018

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Digital Media India 2018

07 Feb 2018 to 09 Feb 2018
Mumbai
India

Programme | Digital Media India 2018

Programme

Sessions

February 07
Wednesday

  • 10:00

    Workshop on Big data for journalist

    Trainer 

  • 10:00

    Workshop on Paid Content Business Models

    The workshop is all about to crack the statergy behind sucess to bulk of their revenues from advertising, circulation is now taking up the lead. Charging for one's digital content is no longer an option... but there are many different ways do so depending on your market, audience and culture. This full day masterclass will focus on the following topics:

    • Choosing the right pay wall in your market
    • Reinventing the customer journey
    • Best practices for implementing a pay wall

    Time: 10.00 hr - 17.30 hr

    Trainer 

February 08
Thursday

  • 09:30

    Opening address

    Round up of digital transformation worldwide. Steffen Damborg, WAN-IFRA Associate Consultant

    Speakers 

  • 10:30

    Networking Break

  • 11:00

    Session 1: Leveraging data and machine learning

    Building audience focused culture in digital newsroom, metrics and strategies.

    David Higgerson, Digital Editorial Strategy Director, Trinity Mirror (Regionals), UK

    Driving engagement through personalization.

    DB Digital has been using AI for building powerful content recommendation engines across its digital platforms. It also leverages its data-driven strategy for segmenting its audience in order to target ads using algorithms and artificial intelligence. – A case study.

    Speakers 

  • 12:30

    Networking lunch

  • 14:00

    Session 2: Engaging millennial in digital landscape

  • 14:00

    Session 3: Platform publishing to increase reach

  • 15:30

    Networking Break

  • 17:00

    Summary and closing Day One

February 09
Friday

  • 09:30

    Session 1: Video content and social media channels

    Social video for engaged audience - tips and tools. Esra Dogramaci, DW, Germany

    Digital-natives companies have succeeded in just a few years, to shape up their media brands by creating highly shareable content that seduces the younger generations. 

    Online video as a premium advertising inventory – what does a good online video strategy look like. 

  • 11:30

    Panel discussion: Reader revenue

    is it a realizable goal in the sub-continent. Can news as a category pay for itself. What would makes readers pay for our content. How is the future.

    Panelists: Siddharth Varadarajan, The Wire 

    Speakers 

  • 12:30

    Networking Lunch

  • 14:00

    Session 2: Digital advertising idea

    Premium ad networks show the way to maximize publisher’s return on digital advertisement revenue.

    Daily Star, Bangladesh won the coveted ‘Gold’ in Best in Digital Advertising at South Asian Digital Media Awards. What did they do unique to achieve this. What is their strategy for digital advertising.

    Native advertising strategy of Times Internet. 

    Speakers 

  • 15:30

    Networking Break

  • 16:00

    Valedictory session

    Digital transformation.

  • 17:00

    Summary and conference closing

Digital Media India 2018

Contact 

Shariff