Programme | Digital Media India 2019

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Digital Media India 2019

19 Feb 2019 to 20 Feb 2019
Mumbai
India

Programme | Digital Media India 2019

Programme

Sessions

February 19
Tuesday

  • Stream IDs:
    • 6760
    • 6761

    09:30

    • Digital Media India

    • Newsroom Summit India

    Opening session

    Keynote: Editors in the driving seat, a perspective.

    Speakers 

  • Stream IDs:
    • 6760
    • 6761

    10:00

    • Digital Media India

    • Newsroom Summit India

    Panel discussion

    Digital is here to stay, but the big buck is not very easy to come by and mostly follow technology companies. Can this trend be changed. How to garner larger share of the revenue pie.

    Speakers 

  • Stream IDs:
    • 6760
    • 6761

    11:00

    • Digital Media India

    • Newsroom Summit India

    Networking break

  • Stream IDs:
    • 6760

    11:30

    • Digital Media India

    Driving revenue in digital

    Go Local: Driving revenue with local communities. As technology makes inroads in every field - media, healthcare, transportation, food, just to name a few - consumer attention span is ever reducing with several products competing for that mind-share. Is delivering curated experiences and #hyper local experiences a strategy, a buzzword or the pure art of building great products?

    More than 40% digital revenue for publishers is estimated to come from programmatic advertising and it is growing year on year. However, concerns over what inventory to put in programmatic in order to maximise the revenue remain a challenge. What are the challenges and insights to go programmatic.

    WhatsApp and VR/AR in native advertising. Bloomberg | Quint has cracked the code to monetise WhatsApp chat app. Their WhatsApp chat is now a hit with clients and offer interactive real-time queries (a'la Messenger bots and more), personalised stock market watchlists and portfolios, daily podcasts, logo placements and brilliant viral subscriber recruitment strategies.

    Speakers 

  • Stream IDs:
    • 6761

    11:30

    • Newsroom Summit India

    Panel discussion

    Journalism in the changing times

    Relevance of need vs. want. Tackling the dilemma. Should the media focus on what people should know or what they want to know.

     

    Chairman 

    Speakers 

  • Stream IDs:
    • 6761

    12:30

    • Newsroom Summit India

    Innovation in newsroom

    How to drive the change. BBC launched four newsrooms in India involving setting up new teams and taking in existing hands. The storis are created keeping in mind the local taste and flavour unique for every language. How did they do it.

    Speakers 

    • Head of Indian Languages, BBC India
  • Stream IDs:
    • 6760
    • 6761

    13:00

    • Digital Media India

    • Newsroom Summit India

    Networking lunch

  • Stream IDs:
    • 6760

    14:00

    • Digital Media India

    Digital subscription

    Driving reader subscription via addressing user needs. The FT with more than 900,000 paid for customer created its own engagement metric that correlates directly with retention and it knows the commercial value of every additional engaged user. But engagement isn't driven by commercial goals - it emerges from addressing user needs. FT has come up with a strategic framework wrapped around User Journeys, that helps users to form a habit - and drive subscription numbers.

    Between reader revenue and advertisement revenue, how to balance the scale.

    Innovative ideas for driving digital subscription, including via Facebook Instant Articles. Let us listen to the experience from Business Standard.

     

    Speakers 

  • Stream IDs:
    • 6761

    14:00

    • Newsroom Summit India

    Panel discussion 1

    Gender in the media. Does gender parity exist? Is workplace free from sexism and harassment. How can we improve the situation?

    In collaboration with SAWM India   

    Speakers 

  • Stream IDs:
    • 6761

    15:00

    • Newsroom Summit India

    Networking break

  • Stream IDs:
    • 6760

    15:30

    • Digital Media India

    Networking break

  • Stream IDs:
    • 6761

    15:30

    • Newsroom Summit India

    Panel discussion 2

    Social media impact on journalism. The way journalists work has completely changed thanks to the invasion of social media in newsrooms. It has given wider audiences for the stories, and keeps the journalists active 24x7. At the same time, challenges persist such as metrics based on number of views / shares, shallow coverage, fake news, etc. Is social media a boon or bane for journalism?

    Moderator 

    Speakers 

  • Stream IDs:
    • 6760

    16:00

    • Digital Media India

    Revenue from subscription

    Listen to the story from a “subscription only” site that vertically segments the audience and presents content that appeals to the readers who pay for it. It publishes just two stories a week, well narrated and analytical, and subscribers wait to read them.

    Speakers 

  • Stream IDs:
    • 6761

    16:30

    • Newsroom Summit India

    Fake news. How to combat it?

    Speakers 

  • Stream IDs:
    • 6760

    16:30

    • Digital Media India

    Panel discussion

    Digital strategy - how do ad agencies plan their digital strategy for clients.

    Chairman 

    Speakers 

  • Stream IDs:
    • 6761

    17:00

    • Newsroom Summit India

    Mobile first ?? Is it a cliche?

    The ‘first’ approach has evolved over the years. From digital first to mobile first, it has taken different shapes and approaches. What worked the best? Experiences from a newsroom.

    Speakers 

  • Stream IDs:
    • 6760

    17:00

    • Digital Media India

    Summary and closing for day one

February 20
Wednesday

  • Stream IDs:
    • 6760
    • 6761

    09:00

    • Digital Media India

    • Newsroom Summit India

    Artificial intelligence and reader engagement

    Digital news trends, ComScore study.

    Speakers 

  • Stream IDs:
    • 6760
    • 6761

    09:50

    • Digital Media India

    • Newsroom Summit India

    Tailored news experience

    Tailored front page news experience specific to the user needs, Schibsted Media has found the way by using machine learning combined with human judgement.

    Speakers 

  • Stream IDs:
    • 6760
    • 6761

    10:20

    • Digital Media India

    • Newsroom Summit India

    Using artificial intelligence

    Audience engagement insights.

    Audience engagement during election time. How best to do it and what are the experiences in other countries. The story from Prothom Alo.

     

    Using artificial intelligence to monitor social media trends and tell the stories.

    Speakers 

  • Stream IDs:
    • 6760
    • 6761

    11:20

    • Digital Media India

    • Newsroom Summit India

    Networking break

  • Stream IDs:
    • 6760

    11:45

    • Digital Media India

    Panel discussion

    Partnerships for growth: Relying on readers and media syndication clients as customers is simply not enough. Successful media enterprises have partnerships with other publishers and non-media partners to seek out new business opportunities. How to approach working with partners.

    Speakers 

    • Head- Large Partner Solutions, Google
    • Commercial Partnerships Director APAC, Dow Jones, Hong Kong
  • Stream IDs:
    • 6761

    11:45

    • Newsroom Summit India

    Session

    Data journalism. How to harness data and tell stories.

    Investigative journalism is both high interest and high risk. If done well, it can bring immense benefit and raise the bar of story telling. A case study from Wijeya Newspapers, Sri Lanka.

    Solutions journalism at Guardian. What is it about and how is it practiced.

    Panir Golpo: The tale of water’ is the award winning community engagement project from The Daily Star, Bangladesh that brought awareness about water borne diseases and helped to mitigate the disease. The project brought readers close to the brand and also increased the page views resulting in better advertising yield. Lets hear the story.

    Speakers 

  • Stream IDs:
    • 6760
    • 6761

    13:00

    • Digital Media India

    • Newsroom Summit India

    Networking lunch

  • Stream IDs:
    • 6760
    • 6761

    14:00

    • Digital Media India

    • Newsroom Summit India

    Panel discussion - Indian language web

    The scale and growth online is expected to come from local language users. What are the challenges of Indian language web and how are Indian language publishers addressing them.

    Chairman 

    Speakers 

  • Stream IDs:
    • 6760
    • 6761

    15:00

    • Digital Media India

    • Newsroom Summit India

    Session

    From good to great. How enterprising organisations transform themselves.

  • Stream IDs:
    • 6760
    • 6761

    15:40

    • Digital Media India

    • Newsroom Summit India

    The (not-so) secrets ingredients of of DW innovation

    How do you organise innovation in a large media company? Based on two current projects from DW Innovation’s portfolio, focusing on fighting misinformation (Truly Media) and personalised news content (CPN), Tilman Wagner will present the inner workings of the department at Deutsche Welle, giving insights into the team structure, ways around the budget trap and how to best manage the last mile towards implementation.

    Speakers 

    • Tilman Wagner
      Innovation Manager, DW Research & Cooperation Projects, Deutsche Welle, Germany
  • Stream IDs:
    • 6760
    • 6761

    16:00

    • Digital Media India

    • Newsroom Summit India

    Conference summary and closing

Digital Media India 2019

Contact 

Shariff