Programme | Digital Media India 2020

Digital Media India 2020

18 Feb 2020 to 19 Feb 2020
Delhi
India

Programme | Digital Media India 2020

Programme

Sessions

February 18
Tuesday

  • 09:30

    Opening and welcome

  • 09:40

    Keynote: Business out of digital journalism, the way forward.

  • 10:30

    Tea break

  • 11:00

    Digital Advertising trends. Have news publishers peaked the heights. Is news genre attractive for advertisers. What are the challenges and how to maximize the advertising revenue pie.

    Speakers 

  • 11:30

    Is native advertising the holy grail of digital revenue? Is having one’s own native studio is the answer to make our cash register ring. How set it up? Experience from Sweet, the brand studio from Singapore Press Holdings, Singapore.

  • 12:00

    Understanding programmatic advertising, What are the new trends. How do digital ad agencies plan their programmatic campaign and how to bridge the gap between expectation of the advertiser and the publisher.  

  • 12:30

    What do brands look for in advertising campaigns. How do they select their audience and what do they look for when choosing the channel. 

    Speakers 

  • 13:00

    Networking Lunch

  • 14:00

    Fourteen new business models and one single strategy, how to drive our business to profitability.

    Speakers 

    • President, Innovation Media Consulting Group, UK
  • 14:30

    The Economist’s reader first product strategy. Cultivating habit and customer loyalty depends more and more on getting the digital product experience just right. How to do it. The Economists experience.

    Speakers 

    • Chief Customer Journey Officer, The Economist, UK
  • 15:00

    Building sustainable business for journalism through technology and innovation.

    Speakers 

    • Rohan Tiwary, Head of Media, News & Entertainment Partnerships, APAC, Google Asia Pacific, Singapore
  • 15:30

    Networking break

  • 16:00

    Partnerships and alliances between publishers is the new normal. Publishers come together to form Ad networks and jointly sell their digital ad inventory. SPH and Medicorp in Singapore, traditional arch rivals have come together and formed Singapore Media Exchange (SMX).  

    Speakers 

  • 16:30

    Content syndication is an age-old business, but perfected only by a few. With tons of content produced by publishers every day, not all make incremental revenue for the publishers, often due to the limitation of reach of publisher’s own site. Content syndication offers excellent source of revenue and leading consumer brands are investing more budgets in such content. How to set up syndication team, and align it with overall content strategy.

  • 17:00

    South Asian Digital Media Awards 2020 Ceremony

  • 18:00

    End of day one

February 19
Wednesday

  • 09:30

    Digital journalism - is the digital content bubble waiting to burst. Will our readers ever be ready for paying for content? Is digital journalism only for established players? What are the secret ingredients to sustain digital journalism. 

    Speakers 

  • 10:00

    With increasing consumption of video content online, every publisher is looking to create / increase their video content. How best to do it, what are some of the successful strategies to do it.

    Speakers 

    • Head of Indian Languages, BBC India
  • 10:30

    OTT is the new platform with potential to take on every medium. Understanding OTT, what are the opportunities and threats.

  • 11:00

    Networking break

  • 11:30

    The changing phase of video viewership and its impact on news dissemination. The popularity of ‘Helo’ app has taken the video world by storm, with more than a million downloads in a very short span of time and by the amount of time spent. 

  • 12:00

    Technology for digital transformation - enabling organisation to be agile, efficient and better performing enterprises. How to make transformation work and cut cost. Tools for publishers to cut down cost in digital business.

  • 12:30

    Machine learning algorithms manage the content backbone and delivers right type of content according to the behavior of the reader. Data centre set up by publishers use ML to optimize the content for global audience at fraction of the cost. A presentation.  

  • 13:00

    Networking lunch

  • 14:00

    Driving change in newsroom. Newsroom culture is a deep-rooted structure and a challenge to tackle in the process of transformation of any publishing company. How to drive change. A presentation from the experiences.

    Speakers 

    • Brett McKeehan, Director – Asia, CNN Digital Worldwide, Hong Kong
  • 14:30

    How to cultivate a culture of innovation in newsroom. Inspiring lessons from a start-up, the winner of ‘Best in Lifestyle, Sports, Entertainment Website or Mobile Service’ category in World Digital Media Awards 2019. 

  • 15:00

    South Asian Editors and CEOs discuss the regional challenges and the future of media business in South Asia. 

    Moderator 

    • Co-Founder & CEO, Quintillion Media, India
  • 16:00

    Summary and conference closing

Digital Media India 2020

Contact 

Shariff