Programme | Digital Media India 2021

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Digital Media India 2021

02 Mar 2021 to 04 Mar 2021
Virtual
India

Programme | Digital Media India 2021

Programme

All times in IST (India time). Remember that as a participant, you can check out the same information on our virtual platform.

Sessions

March 02
Tuesday

  • 10:00

    Opening remarks

    Speakers 

  • 10:05

    Keynote: Five key lessons in digital transformation.

    How to pivot to be a digital friendly news organization. WSJ experiences.

    Speakers 

    • Chief Innovation Officer, Dow Jones & The Wall Street Journal, USA
  • 10:35

    Digital subscription journey of thehindu.com

    The Hindu+ won Silver award for 'Best paid content strategy' at the South Asian Digital Media Awards 2020. After 2 year of its flagship site www.thehindu.com being behind the paywall, their bold approach towards digital subscription has started to pay the dividend. How has their business model evolved in the last two years, what are their learning and what are their future plans.

    Speakers 

  • 11:10

    Digital subscription road map

    What are the successful models and trends around the world. The key takeaways to plan your digital subscription journey.

    Speakers 

    • Principal Consultant, WAN-IFRA Consulting, Germany
  • 11:45

    Deep dive: Building for subscription success in Asia

    As Asian news publishers accelerate their shift to subscription, differences in macro-economic factors, audience channels, available technology, and digital maturity are shaping the journey to sustainable reader revenue growth. From creating unique value propositions to understanding strategic pricing for their loyalty segments, the participants of the APAC GNI Subscription Lab will share about their four-month intensive experience and how they are galvanizing their organisations to build towards a successful digital subscription business in 2021 and beyond.

    Moderator 

    • Data & innovation Strategy, Google News Initiative, APAC

    Speakers 

    Session Hosted by

  • 12:15

    End of the session

  • 15:00

    Premium newsletters

    While the daily email newsletters are generally meant to attract readers to our sites, premium newsletters attract paying readers and help in digital subscription journey. “India Cable” from TheWire.com is one such premium newsletter that is making the difference. What makes a newsletter premium. TheWire.com shares their experience.

    Moderator 

    Speakers 

  • 15:35

    Subscriber Retention Strategy

    Learning from Product-lead strategy to keep the digital ‘paying’ readers ‘loyal’. Case study from an European publisher BILD.

    Moderator 

    Speakers 

  • 16:10

    Panel: Is digital subscription the holy grail of digital news business.

    Are Indian news media companies ready for it. How technology partners and alliances help build it.

    Moderator 

    Speakers 

  • 16:40

    Key trends in subscription and how your business should adapt to the end of 3rd-party cookies.

    The largest news media groups in India have a very diverse approach to building a holistic digital tech stack while trying to prepare for the end of 3rd-party cookies. Join Piano’s SVP of Strategy, Michael Silberman for a discussion on subscription trends in the market, how publishers are planning to solve for a cookieless future and how Piano can help solve both of those problems.

    Speakers 

    Session Hosted by

  • 17:00

    End of day 1

March 03
Wednesday

  • 10:00

    Keynote: Five ways news media has changed forever - How to adapt to the new ab-normal.

    The key insights from Innovation in News Media World Research.

    Moderator 

    Speakers 

    • President, Innovation Media Consulting Group, UK
  • 10:35

    What is brand studio all about.

    How they enable connect with the customers. Listen to how Media24 develops native advertising campaigns and what worked well for them. 

    Moderator 

    Speakers 

  • 11:10

    Panel: Digital advertising - Premium approaches, how to thrive in the future.

    Digital heads of leading news media companies discuss how to address the conundrum.

    Moderator 

    Speakers 

  • 11:40

    How The Hindu are going digital-first.

    The Hindu, one India’s most well-known news publishers, has high ambitions for digital transformation. The company is currently upgrading to a new and integrated CMS and DAM solution to support their digital-first strategy.

    Get insights into how The Hindu plans to work in a media-neutral environment to support the creation of compelling content that in turn increases audience engagement and monetization.

    Moderator 

    Speakers 

    Session Hosted by

  • 15:00

    South Asian Digital Media 2020 Awards ceremony.

    Presentation of South Asian Digital Media Awards 2020.

  • 15:35

    New revenue streams: Content to commerce leads the pack.

    MensXP brand of Times Internet shares the experience in monetizing the audience who come to this brand. 

    Moderator 

    • Chief Strategy & Digital Transformation Officer, The Daily Star

    Speakers 

  • 16:10

    News media company as the digital agency.

    Insights from the business model that helps both the advertising client and the publisher to generate high CPM.

    Moderator 

    • Chief Strategy & Digital Transformation Officer, The Daily Star

    Speakers 

  • 16:45

    End of day 2

March 04
Thursday

  • 10:00

    Building data capabilities and transitioning to be a data friendly news organization.

    Die Presse, Austria has developed a data platform that helps content, users and interaction. Here is an opportunity to learn about how to set up and use smart data for audience engagement and retention.

    Moderator 

    Speakers 

  • 10:35

    Using data for audience engagement and spotting advertising opportunities.

    How to build the tech stack and ensure data flows across the organization.

    Moderator 

    Speakers 

  • 11:10

    Death of third party cookies, what is the way forward for publishers.

    Are the publisher alliances an answer to this. How to use data to develop user experience. South Publishers Association will tell us their plans.

    Speakers 

    • Head of Marketing & Monetisation, Manoramaonline
  • 11:40

    Scaling subscriptions: What’s next for reader revenue in India

    Many publishers in India are making the shift to subscription strategies in a market that presents both unique opportunities and unique challenges. Join a panel discussion featuring editorial leaders from The Indian Express, Hindustan Times, and Mathrubhumi as they share their perspective on the current and future state of reader revenue in the region. Learn about how these organizations are using a data-informed approach to evolve their business and better serve each and every reader.

     

    Moderator 

    • Customer Success Manager, Chartbeat (Channel Partner Asia)

    Speakers 

    Session Hosted by

  • 15:35

    Digital product for the future

    A peek preview into Schibsted’s product strategy and the focus for the next years. How do they set up teams across product management, technology and UX. And their approach to solving users problems.

    Speakers 

  • 16:10

    CEO Talk: Transformation and growth of digital news business.

    The CEO of India's leading news media companies discuss the way forward.

    Moderator 

    Speakers 

  • 16:45

    End of the conference

Digital Media India 2021

Contact 

Shariff