Programme | Digital Media LATAM 2017

Digital Media LATAM 2017

14 Nov 2017 to 16 Nov 2017
Buenos Aires
Argentina

Programme | Digital Media LATAM 2017

Programme

Sessions

November 14
Tuesday

  • Stream IDs:
    • 3927

    14:00

    • General Programme

    Content Marketing: a threat or an opportunity for news media?

    Location: 
    Argentina Hall

    During ths session, global experts in journalism, advertising and marketing will debate on the business opportunities that Content Marketing represents. 

    More speakers TBA

    Speakers 

  • 16:00

    Coffee Break

    Location: 
    Foyer
  • 16:30

    New Profiles for a rapidly-changing profession

    Location: 
    Argentina Hall

    A key session for media companies, journalism and communication students and academics; digital media expert Ismael Nafría will provide a detailed analysis and useful update of the needs of today's news media companies and newsrooms worldwide. 

    Speakers 

    • Author of the book "La Reinvención de The New York Times" & Digital Media Expert, Spain

November 15
Wednesday

  • 07:00

    Registration

  • 08:30

    Introduction

    Speakers 

  • 09:00

    TRENDS SESSION

    Location: 
    Argentina Hall

    WAN-IFRA's World Press Trends 2017 Report Presentation 

    The fifth edition of Digital Media LATAM will begin with an exclusive presentation from WAN-IFRA's CEO, Vincent Peyrègne, on the recently published World Press Trends 2017, the most relevant report on global trends of the news media industry. The session will provide an insightful basis to kick-off the two remaining days of the event. 

    Speakers 

  • 09:30

    TRANSFORMATION SESSION

    Location: 
    Argentina Hall

    Vocento: lessons from an industry in constant change 

    In its 15th anniversary, Vocento will be present at #DML17 with his CEO, Luis Enríquez. Luis tell the audience how, in spite of the challenges of a troubled Spanish market and an industry undergoing profound changes in its business model, one of Spain's most influential media groups is betting on revenue diversification and an increasingly digitally-focused business strategy for the future.

    Speakers 

  • Stream IDs:
    • 3854
    • 3855

    10:15

    • General Programme

    • Actividades Sociales

    Coffee Break

    Location: 
    Foyer
  • 10:45

    SESSION 1: BETTING ON THE VALUE OF QUALITY

    Location: 
    Argentina Hall

    The value of quality content: the launch of paywalls in Argentina

    10:45-11:45

    2017 has been a key year for the Latin American press: two of the main newspapers in Argentina have launched their paywall, joining Brazil and few other news media in the region to charge for its content. Clarín and La Nación, two of Latin America's journalistic powerhouses, will take us through the details of the launch, its challenges, hits and misses, and the opportunities they have discovered.

    Speakers TBA

    Gazeta do Povo's bold move to a mobile-subscription model

    11:45-12:00

    Brazil has produced one of the first cases in Latin America in which a newspaper pivots completly from a traditional print-and-advertising-centered model to a mobile-subscription centered model. “We left print because we believe that good journalism does not require a printed platform and the business model based on suscriptions is the future, not advertising”, Leonardo Mendes, Editorial Director of Gazeta do Povo explained to us on a recent interview. He will be joining us at #DML17.

    Speakers 

    Lessons from the The New York Times for Latin American news media

    12:15-13:00

    Ismael Nafría spent more than a year studying the digital transformation process of the world's most renowned newspaper. #DML17 will be te first news media conference where he reveals his key findings. Ismael will also explain how and why "all companies can aspire to be The New York Times" as he told us recently on an exclusive interview.

    Speakers 

    • Autor del libro "La Reinvención de The New York Times" y Experto en medios digitales, España
  • 13:00

    Lunch

    Location: 
    Argentina Hall
  • 14:00

    IN-CONFERENCE SESSIONS

    Location: 
    Argentina Hall

    These sessions will focus in providing concrete solutions to the daily challenges faced by news media companies and newsrooms. The clients of the industry's main suppliers will show how they are effectively increasing revenue, enhancing efficiencies or improving workflows thanks to the providers' most recent and innovative solutions.

  • 15:00

    ON THE DIGITAL RADAR: Chile's El Mostrador

    Every year, Digital Media LATAM identifies digital media projects that deserve to be kept on the radar for their editorial focus, narrative innovation or the originality of their business model. This year, Chile's El Mostrador will join other pure-players highlighted at DML's past editions: Argentina's Chequeado, Mexico's Pictoline, Spain's eldiario.es, and BetaZeta, another Chilean news website - all trend-setters in their respective markets that are contributing to define the future of the news media industry.

    Speakers 

  • 15:30

    TBA

  • Stream IDs:
    • 3854
    • 3855

    16:00

    • General Programme

    • Actividades Sociales

    Coffee Break

    Location: 
    Foyer
  • 16:00

    TBA

  • 17:15

    TBA

November 16
Thursday

  • 09:00

    SESSION 2: INVESTING IN QUALITY CONTENT

    Location: 
    Argentina Hall

    Fighting misinformation in electoral times

    09:00-09:30

    Last year, how fake news spread on social media aiming at influencing voters' decisions in the run-up to the US, French and other presidential elections. In 2018 general elections will be held in numerous countries in the region: Colombia, Costa Rica, Paraguay and Venezuela; and the two most populated ones: Brazil and Mexico. The role of news media in this context will be determinant not only in limiting the spread of fake news but also in providing verified and balanced information to voters. What tools can newsrooms and news media companies use to do so?

    Speakers TBA

    The key takeaways from El País' digital transformation

    09:30-10:15

    Last year, El Pais celebrated its 40th anniversary and implemented a series of radical changes to boost the digital transformation of its newsroom. A new and aggresive video strategy, new digital advertising formats and and wider distribution of its content on digital platforms. Still not going for a paid-subscription model, El País is going strong on alternative digital revenue streams  and new market expansion, in particular, Latin America.

    Speakers 

  • Stream IDs:
    • 3854
    • 3855

    10:15

    • General Programme

    • Actividades Sociales

    Coffee Break

    Location: 
    Foyer
  • 10:45

    SESSION 2: INVESTING IN QUALITY CONTENT

    Location: 
    Argentina Hall

    Video Session

    10:45-11:30

    Speakers TBA

    Digital Innovation Session

    11:30-12:15

    Speakers TBA

    Journalism in the era of visual story-telling

    12:15-13:00

    In 2017, the media has (finally!) understood and integrated that the way content is presented differs radically depending on the platform it is distributed through. For his first time at a WAN-IFRA's Digital Media LATAM conference, Mario will provide us with a comprehensive vision of how journalism's story-telling today is increasingly linear, visual and adapted to mobile platforms.

    Speakers 

  • 13:00

    Lunch

    Location: 
    Foyer
  • 14:00

    IN-CONFERENCE SESSIONS

    Location: 
    Argentina Hall

    These sessions will focus in providing concrete solutions to the daily challenges faced by news media companies and newsrooms. The clients of the industry's main suppliers will show how they are effectively increasing revenue, enhancing efficiencies or improving workflows thanks to the providers' most recent and innovative solutions.

  • 15:00

    TRANSFORMATION SESSION

    Location: 
    Argentina Hall

    Schibsted: the art of constant disruption

    A unique opportunity to learn how the Scandinavian media group is once again starting an era of profound changes in its structure, business model and editorial production. Through investments in technology and product, development of personalized news and a new boost to its video strategy, all within a paid-content scheme, one of the leaders in digital innovation of the global news industry will provide invaluable insight and inspiration to the # DML17 audience.

    Keynote 

  • Stream IDs:
    • 3854
    • 3855

    16:00

    • General Programme

    • Actividades Sociales

    Coffee Break

    Location: 
    Foyer
  • 16:30

    TBA

    Location: 
    Argentina Hall

Digital Media LATAM 2017

Shariff