Speakers | Digital Media LATAM 2017

Digital Media LATAM 2017

14 Nov 2017 to 16 Nov 2017
Buenos Aires
Argentina

Speakers | Digital Media LATAM 2017

Speakers

 

This year's confirmed speakers include:

Managing Director Accenture Interactive HSA, Argentina

Arslanian has more than 20 years of experience in the advertising industry and worked in leading agencies such as JWT, McCann and Ogilvy, where he held the position of General Manager for the offices of Argentina. Prior to this he worked as Managing Director of OgilvyOne, the group's digital agency. He has led several award-wining campaigns that have been acclaimed in prestigious national and international festivals, such as Cannes Lions, Clio, Effies and DIENTE (Círculo de Creativos Argentinos) among others. He has also been part of the jury at Young Lions, DIENTE and Effies. Since 2015 he serves as a member of Executive Committee of INTERACT (Argentine Union of Digital Agencies).

In his current post at Accenture Interactive, Ezequiel leads the Digital
Marketing Advisory team and he is in charge of developing and positioning the brand in the local market. The Digital Marketing Advisory team is composed by: Alejandro Gowland, Santiago Greco, Romina Rodríguez and Martín Andrés.

Branded content strategist, USA

Melanie Deziel

Melanie Deziel is an award-winning branded-content strategist, consultant, and speaker who travels the world educating marketing, sales, and editorial teams on branded-content best practices.

Deziel started The Overlap League native ad newsletter, writes the New Media Navigator column for Inc, teaches social media for Syracuse University’s online Master’s program, and is on the board of the Native Advertising Institute. She is the former director of creative strategy for Time Inc. and was the first editor of branded content at The New York Times, where she wrote the sponsored content pieces that won the 2014 and 2015 Best Native Advertising Execution OMMA Award, including the acclaimed “Women Inmates” piece for Netflix.

 

Author of the book "La Reinvención de The New York Times" & Digital Media Expert, Spain

Author of the book "The Reinvention of the New York Times" and editor of the weekly newsletter Tendenci@s on the latest digital media trends. Ismael Nafría is an independent journalist, writer, editor, consultant and speaker specialized in digital media. He was journalist in residence at The Knight Center for Journalism in the Americas at University of Texas at Austin for the 2016-2017 during which he wrote his book on the NYTimes, his fourth. He was the Digital Innovation and Content Director (2011-2016) at Grupo Godo and deputy editor at Prisacom, the Internet company of Grupo PRISA (2005-2008) . He has led several consultancy projects for media companies worldwide and is the author of three other books on journalism and digital media. For more information, visit his website:  www.ismaelnafria.com

CEO and Founder of García Media, USA

 Dr. Mario Garcia

Mario Garcia is CEO/Founder of Garcia Media, a global consulting firm. He is known worldwide as one of the premiere media designers, having completed over  700 projects in 120 countries, including TheThe Wall Street Journal, The Washington Post, South China Morning Post (Hong Kong), New Straits Times (Malaysia),  Aftenposten (Norway), The Philadelphia Inquirer, Die Zeit and Handelsblatt (Germany), all the McClatchy newspapers in the US, 8 Postmedia newspapers in Canada,  Goteborts Posten (Sweden), Il Secolo XIX (Italy), The Citizen (South Africa).

Mario is also the Senior Adviser for News Design/Adjunct Professor at Columbia University Graduate School of Journalism, which he joined in 2013 as the Hearst Digital Media Professor in Residence.Mario founded the Graphics & Design program at The Poynter Institute for Media Studies, where he serves as a member of the Poynter Foundation.  He has been involved with the Institute's EyeTrack studies since the 1980s, including the most recent EyeTrack for the Tablet in 2012.

Mario has received over 300 SND Awards including the Lifetime Achievement Award.  People Magazine selected Mario among the 100 Most Influential Hispanics. The University of Missouri awarded Mario its Medal of Honor in Journalism.

Head of Publishing, Schibsted Norway

Torry Pedersen has been assigned responsibility for Schibsted's Norwegian media houses in January 2017. Prior to that he was the CEO/Editor in Chief of Verdens Gang AS, Norway’s most read news-site/newspaper. He started his career as a journalist in Fredrikstad Blad 1981, and has more than 30 years of experience in journalism and publishing. Pedersen has been Managing Editor in VG, Editor in Chief/Publisher in VG Multimedia AS, CEO of Verdens Gang AS and from 2011 both CEO and Editor in Chief of Verdens Gang AS. He is currently a member of the board in Schibsted ASA. Pedersen was educated at the Norwegian School of Management (former Bedriftsøkonomisk Institutt), Oslo 1979 and he holds a Bachelor degree in Business Administration. He has been awarded the "Chief Editor of the Year Award" in Norway, and during his time as Editor in Chief and CEO, Verdens Gangs has won several prices.

VGs news-sites on desktop, mobile, tablet and traditional paper, has coverage of nearly 2, 4 million daily readers, and VGs is among the most profitable news organisations in Europe.

Publisher, El Mostrador, Chile

Max Raide studied law at the Los Andes University. He has been a columnist and journalist collaborator of the newspaper La Segunda, El Mercurio (Economy and Business), of the Capital Magazine, Poder Magazine,  El Mostrador Newspaper and Americas Q Magazine (New York).

He was elected in 2006 by Caras Ego Magazine(Televisa) as the Entrepreneur or the year, in 2007 Capital Magazine made him a Profile as one of the young leaders  with more projection in Chile, and 2009 was awarded by the Investigation Police for their Leadership and Entrepreneurship. He has been a permanent guest since 2008 at theASCOA Conference in New York (United Nations) and Washington (White House) by the Council of the Americas which chairs David Rockefeller and Susan Segal.

In 2006, founded Jóvenes Líderes, in partnership with Economy and Business (El Mercurio) with the objective of motivating young university students and secondary students to participate in public, social and entrepreneurial programs, regardless of their social, political and religious condition. Being one of the first institutions to raise the problems of high indebtedness of young people, the poor quality of social housing, among other issues, in public opinion. More than 20 thousand young people have participated actively in all Chile.

 He was invited by Agustín Edwards, President of El Mercurio to be Director from 2010 to 2013 of Corporation Mañana, focused on reinserting in the companies people with addiction to drugs and alcohol, and who have managed to be rehabilitated.

In 2008 founded with his brothers Domingo and Juan Pablo, the company Leadership Group focused on the gastronomic area (Coffe shop Meetpoint and Restaurant Las Cujas), in the cultural area promoting emerging artists (Arts & Flavors) and in the social area through events for entrepreneurs and young executives looking to generate networking (Tardes & Noches). In total, 45 people work daily in this company and more than 100 thousand people have participated in all these instances.

 The Leadership Forum was founded in 2014 as an instance of meeting among the different sectors of society. They are held every month along with representatives from the public, business, cultural and educational world, and media.

Since 2015, He was invited by Federico Joannon, Founder of El Mostrador to be the first “Publisher” of the newspaper El Mostrador,  consolidating it as an independent and 100% digital medium, with more than 3.0 million monthly readers, more than 1.5 followers en social network,  partnership with Financial Times, Bloomberg, BBC, and annual commercial growth of 75% (2016).

Chief Digital Officer, PRISA News, Spain

Noemí Ramírez is Chief Digital Officer at PRISA News (El País, As, among others) where she leads the Product, Analytics and Audience Development areas, accordingly to the business' strategy, objectives and digital transformation process. Previously, She was Product Director at PRISA Innovation, chief editor at El Mundo and worked at Investigative Reporters and Editors (IRE), the largest investigative journalism association in the US. She has a Master in Journalism from Missouri University, thanks to a Fulbright Scholarship. She is an habitual speaker at several digital media trends fora.

Editorial Director, Gazeta do Povo, Brazil

Leonardo Mendes Júnior is the editorial director at Gazeta do Povo, the most traditional and influential newspaper from Paraná state, in Brazil, with more than 6 Million readers by month. He leads the digital transition of the outlet, which shut down the daily print edition and is with complete focus in a mobile first and subscription first product.

He is journalist graduated from Paraná Catholic University and a Master in Communication Management from ISE. Previously, he worked with sports on radios LBV, Clube, CBN e 98 and was editor-in-chief on the Brazilian ESPN the Magazine. He wrote the Politically Incorrect Guide Football, in partnership with Jones Rossi. At Gazeta do Povo, he worked as reporter, editor, blogger, columnist and executive editor before became editorial director.

CEO, WAN-IFRA, France

Peyrègne took up duties as Chief Executive Officer of the World Association of Newspapers and News Publishers (WAN-IFRA) on 1 October 2012. Prior to joining WAN-IFRA, since the end of 2008 he worked in the office of the French minister of Culture and Communication where he was responsible for newspapers and new media as well as the “états généraux de la presse écrite,” the French government’s response to the economic difficulties facing the newspaper industry. From 2004 to 2008 he was head of development at Edipresse Publications SA in Lausanne, with responsibility for reader studies and marketing research.

Principal Director, Accenture Research, United Kingdom

Armen Ovanessoff is Principal Director at Accenture Research. His focus is on global economic and business trends and he leads the firm’s research activities in Latin America. 

Armen's opinions and research insights are regularly featured in economics and business journals and publications. His consulting has supported the development of international business strategies and operating models for Accenture and its multinational clients across industries. He is a frequent speaker and moderator at events on issues related to competitiveness and growth, with a regular presence in the media. His recent research topics include artificial intelligence, the Internet of Things, productivity, collaborative innovation and economic nationalism.

Formally based in London, Armen established Accenture’s research bureau in India which he ran from New Delhi; he also helped build the bureau in China and is currently living in Latin America, having set up the bureau in São Paulo, Brazil. His research often involves collaboration with academics and business practitioners around the world.

Armen also helps manage Accenture's strategic partnership with the World Economic Forum, representing Accenture's point of view on global issues among leaders from business, policy and society. This covers a wide range of topics, including global trends in consumption, the digital economy, sustainable growth and innovation.

This covers a wide range of topics, including global trends in consumption, the digital economy,
sustainable growth and innovation.

Co-Founder and Director of Business and Strategic Development, Nexo, Brazil

Renata Rizzi is cofounder and director of Strategy & Business at Nexo, Brazil’s most successful digital news startup. Based in São Paulo, Nexo captures a national audience with its effective, engagingly rich content that offers the kind of context that informs and ultimately impacts the national debate. Less than 2 years in existence, Nexo has been earning international recognition. At the 2017 Online Journalism Awards, part of the Online News Association, Nexo won the top prize in the category of general excellence in online journalism. Rizzi holds a BA degree in engineering and a PhD degree in economics, both from Universidade de São Paulo. Previously, she has worked in investment banking for Citibank and Morgan Stanley and has developed academic research in the field of political economy.

Research Director, First Draft News, USA

Claire Wardle works for First Draft News, a non-profit dedicated to finding solutions to the challenges associated with trust and truth in the digital age. She was previously the Research Director at the Tow Center for Digital Journalism at Columbia Journalism School, was the Senior Social Media Strategist at the UN Refugee Agency and Director of News Services for Storyful. She is one of the world’s experts on user-generated content, and has led two substantial research projects investigating how it is handled by news organizations. She also sits on the World Economic Forum’s Global Agenda Council on the Future of Information and Entertainment.

New Media Adviser and Content Marketing Consultant, Ecuador

Nicolás has more than fifteen years of experience in developing new media. For a decade he led the digital strategy of  El Universo de Ecuador media group. Today he advises media companies in digital development and strategy for their audiences.

Director of Content and Social Media Strategy, Presidency of Argentina, Argentina

Julián is the director of content and social media strategy of the President of Argentina, Mauricio Macri. He's also the Director of Bitbol, social media consultant for La Nación newspaper, creative director of Mendoza Post, consultant of Bodegas Nieto Senetiner, columnist for La Nación and member of the National Journalism Academy of Argentina.

Community Editor, The Economist, UK

Adnan Sarwar is the Community Editor for The Economist. He manages a team of writers and producers to serve social media channels with the newspaper's words, charts, images, films and audio.

The Economist has a global digital audience of over 50 million people and this is served daily across all time zones. The Economist has made a significant and long term commitment to social media and Adnan has been with the team since its inception.

Previously he was a freelance writer for the Financial Times after winning the Financial Times Essay Prize in 2013 for an essay about his time in the British military. After leaving the army, where he had served in the Iraq War, Adnan worked for the BBC and ITV in production. Most recently he presented Dangerous Borders, where he travelled the whole of Pakistan to show the country 70 years after its partition from India.

Senior Vice President, Consumer Marketing, The New York Times Company, USA

Mr. Fisher has a proven track record of creating long-term, sustainable growth strategies, particularly in integrated digital marketing, content and product management. A proven leader and creative problem solver. He supervises an already strong consumer marketing team at the NYT and helps to accelerate subscription growth across NTY's vast product portfolio, including the print and digital subscription business.

Mr. Fisher previously worked in DIRECTV where worked as director, head of digital marketing & e-commerce since early 2014, where he lead digital marketing and media group efforts and was responsible for driving enterprise revenue and retention.

From 2009-2011, Mr. Fisher led global digital marketing and traffic acquisitions for a startup within Travelocity. He spent four years at Monster Worldwide from 2005-2009, most recently as global director, search marketing, and was managing director of Intellitraffic, Inc., a boutique online marketing consulting firm he founded in 1998.

CCO & Founder, Cultura Colectiva, México

Adolfo Cano has a B.A. in Marketing and is one of the founding partners of a project that started as a website to later become an international technology and entertainment development company: Cultura Colectiva. As a young visionary, he gave life to one of the most important digital media project for his generation through the creation of quality content for millions of readers. He has left his mark in a new international cultural industry that grows exponentially. Currently he manages the business development area of the company.

One of the keys elements of the development of Cultura Colectiva has been the ability to analyse the market, meet the needs of the hypermedia user and finding inspiration in creativity and change. The motto of Cultura Colectiva is to Create, Innovate and Entertain, since all of these are elements necessary to build a true cultural industry. With more than 21 million followers this digital media is considered the best valued digital native project in Mexico.

Chief Data Scientist, Editorial Prensa Iberica, Spain

Matías de la Barra is Chief Data Scientist at PRENSA IBÉRICA, he oversees the Big Data department at PRENSA IBERICA. Big Data is the unit in charge of providing in-depth corporate data in close collaboration with other departments such as publishing, advertising, commercial and business. Its main objective is to enhance business performance and spur innovation by the means of avant-garde technology, strategic thinking and decision making processes based on data.

The department core activities are divided in three main areas: profiling and segmentation, advertising  innovation/content recommendations and outsourcing corporate optimization models.

Matías began his career as an engineer in 2000, working as an industrial engineer for nine years. During his professional career he came to realize that data analysis, mathematical models and the Internet would provide vast source of information and opportunities at all levels, which led him to undertake a Masters Degree in Data Analysis Engineering, Optimization and Decision Making at the Maths and Stats Department of the Polytechnic University in Valencia (Spain).

Google News Lab Leader for Brazil, Google, Brazil

Marco Túlio Pires is the Google News Lab Lead for Brazil. He studied Electrical Engineering and Journalism in Brazil, and Computer Science and Business in the US. He worked as News Program Coordinator for Globo TV, and as Science News Reporter for VEJA, Brazil's biggest weekly publication. In the State Government of São Paulo, he was the Transparency, Technology and Innovation adviser to the Secretary of Social Development. He's the founder of Journalism++ São Paulo, the first data journalism agency in Brazil. He also launched School of Data in the country and became the Global Manager of the program overseeing its network in 14 countries.

Digital Content Manager, La Nación, Argentina

With more than 20 years of experience in the media industry, Ernesto is currently responsible for the digital content strategy of LA NACIÓN, where he also led the recent launch of LN+, a television channel. Previously, he was Marketing & Business Manager for all platforms and Newsroom Secretary for the Entertainment and Society sections in the same newspaper. For five years, he served as Editorial Director of Rolling Stone magazine for South America. He began his career as an Editor in the youth supplement of the newspaper Clarín.

Chief Customer Officer, Clarín, Argentina

Javier Kraviez is Chief Customer Officer at Clarín where he leads the areas of print and digital subscriptions, Big Data & Analytics, Customer Relationship Management and Benefits Program 365. With more than 15 years of experience in the media industry, he previously worked as Clarín's Marketing Director, responsible for the publisher's cross-platform business, with special emphasis on the company's branding strategies and the development of new products and audiences.

He is an Industrial Engineer graduated from the Technological Institute of Buenos Aires (ITBA), with an MBA at Torcuato Di Tella University and began his professional career in the financial market at the United States.

Product Marketing Lead, Facebook, USA

Kate leads product marketing across Facebook’s portfolio of media monetization products across news and video, including products like Branded Content, ads in Instant Articles, and more recently our tests with Ad Breaks.  She works closely with partners and product teams to shape product roadmaps and bring products to market that help our content partners grow their businesses on Facebook.  Previously, Kate held roles at Facebook in Emerging Business strategy as well as Sales Operations for emerging markets. Prior to joining Facebook, Kate was a consultant at McKinsey & Company, leading teams to serve clients across media, tech and retail/ consumer packaged goods industries.

Digital Media LATAM 2017

Shariff