Programme | Digital Media LATAM 2018

Digital Media LATAM 2018

14 Nov 2018 to 16 Nov 2018
Bogotá
Colombia

Programme | Digital Media LATAM 2018

Programme

Sessions

November 14
Wednesday

  • Stream IDs:
    • 5852

    07:30

    • Main programme

    Registration

    Location: 
    Hall 74 - Ground Floor
  • Stream IDs:
    • 5853

    07:30

    • Partner events - Sponsored Sessions

    Executive breakfast briefing

    Location: 
    Hall 74 - 4th Floor (Terrace)
  • Stream IDs:
    • 5852

    09:15

    • Main programme

    Keynote session: A deep-dive into The Globe and Mail’s winning digital revenue strategy

    Location: 
    Hall 74 - First & Second Floor

    The Globe and Mail is a legacy news media company that has operated a successful transformation while always providing Canada's 36-million market with top-level independent journalism. This session will provide insightful lessons from a major yet relatable news player that has pivoted towards digital reader revenue by investing in technology and innovating editorially. David has been leading The Globe’s award-winning journalism and will explain how five years into its digital content strategy, the Globe has innovated in several aspects and recently, has experimented with content segmentation to reach more audiences and provide them with better content. 

    Speakers 

  • Stream IDs:
    • 5852

    10:00

    • Main programme

    Session 1: Learning from the best in paid content strategies

    Location: 
    Hall 74 - First & Second Floors

    This year, DML will put special emphasis on how news media companies have implemented paid subscription models. Whether it is large international brands, to small local newspapers, the trend is clear and the learnings are diverse.

    An update from the US

    10:00-10:30

    As President of the Local Media Association, Nancy Lane has unique insight on how many of her organization’s 3,000 members, which include The McClatchy Company, GateHouse Media, Deseret Digital, BH Media, Meredith, and many more, are pivoting towards a reader revenue strategies.

    Speakers 

    • President, Local Media Association, USA

    COFFEE BREAK

    10:30-11:00 - Ground floor

    What can we learn from Europe?

    11:00-11:30

    From France to Scandinavia, from Germany to the UK, news media companies in Europe have had different experiences in subscription models that are worth telling. A unique opportunity to hear about them first hand.

    Speaker to be announced. 

    Taking the leap: Cases from Latin America

    11:30-12:00

    In Latin America, only a handful of news media companies had launched their paywalls two years ago. But since, in Brazil, Argentina, Mexico and Colombia, small, medium and large organizations are taking the leap. 

    Speaker to be announced.

    Discussion Panel: Is there a right time to launch a paid-content strategy?

    12:00-12:30

    While the pivot to paid seems to be a structural change affecting the North American and European markets, in Latin America, it is still to early to say. What can Latin American news media executives learn from their colleagues’ experience in North America and Europe?

  • Stream IDs:
    • 5852
    • 5853

    12:30

    • Main programme

    • Partner events - Sponsored Sessions

    In-conference session

    Location: 
    Hall 74 - First & Second Floors

    These sessions will focus on providing concrete solutions to the daily challenges faced by news media companies and newsrooms. The clients of the industry's main suppliers will show how they are effectively increasing revenue, enhancing efficiencies or improving workflows thanks to the providers' most recent and innovative solutions.

    Hosted by:

  • Stream IDs:
    • 5852
    • 5854

    13:00

    • Main programme

    • Networking session - Social Events

    Networking lunch

    Location: 
    Hall 74 - Ground Floor
  • 13:30

    Sponsored lunch

    Location: 
    Hall 74 4th floor Terrace
  • Stream IDs:
    • 5852

    14:30

    • Main programme

    Keynote session: Thinking beyond reader revenue

    Location: 
    Hall 74 - First & Second Floors

    2018 has been described as the year of the pivot to paid. Raju will explain why this pivot seems to be here to stay, but also, what are its limits. Thanks to his past experiences at The Washington Post, Dow Jones and Gizmodo, Raju will provide unique insight on the challenges of transforming the business in both legacy and digital media companies, and on the dangers of putting all eggs in one basket.

    Speakers 

    • Professor of Professional Practice and Director Knight-Bagehot Fellowship in Economics and Business Journalism, Columbia University, USA
  • Stream IDs:
    • 5852

    15:15

    • Main programme

    Fireside chat: Five years later, how has The Washington Post changed?

    Location: 
    Hall 74 - First & Second Floors

    From its brand to its focus on technology, from its in-depth reporting to its revenue diversification, this exclusive fireside chat will provide unique access to how The Washington Post went from being a local newspaper to becoming one of the industry’s major international references.

    Speakers 

    • Chief Information Officer and Vice President of Digital Product Development, The Washington Post, USA
  • Stream IDs:
    • 5852

    15:45

    • Main programme

    Session 2 to be announced

    Location: 
    Hall 74 - First & Second Floors
  • Stream IDs:
    • 5852
    • 5853

    16:15

    • Main programme

    • Partner events - Sponsored Sessions

    In-conference session

    Location: 
    Hall 74 - First & Second Floors

    These sessions will focus on providing concrete solutions to the daily challenges faced by news media companies and newsrooms. The clients of the industry's main suppliers will show how they are effectively increasing revenue, enhancing efficiencies or improving workflows thanks to the providers' most recent and innovative solutions.

  • Stream IDs:
    • 5852
    • 5854

    16:45

    • Main programme

    • Networking session - Social Events

    Coffee Break

    Location: 
    Hall 74 - Ground Floor
  • Stream IDs:
    • 5852

    17:15

    • Main programme

    Session 3 to be announced

    Location: 
    Hall 74 - First & Second Floors
  • 17:45

    End of Day 1

  • Stream IDs:
    • 5854

    19:30

    • Networking session - Social Events

    Welcome reception

    Hosted by:

November 15
Thursday

  • Stream IDs:
    • 5852
    • 5853

    07:30

    • Main programme

    • Partner events - Sponsored Sessions

    Executive breakfast briefing

    Location: 
    Hall 74 - First & Second Floors

    Women in the News Network was launched by Accenture in 2017 in Argentina after the release of a study that stated that the key in achieving gender equality lies in the capacity for women to work collaboratively and improve their digital skills. The mission of WINN is to promote networking and technological savyness among women working in media in order to help them in the aquisition of skills that will be paramount for them in thriving and ultimately the future of journalism. It seeks to connect professionals from all of Latin America through peer exchange, training and participation in industry events.

  • Stream IDs:
    • 5852

    09:00

    • Main programme

    Session 4: Rethinking Your Digital Platform Strategy

    Location: 
    Hall 74 - First & Second Floors

    The growth of digital platforms presents publishers with fresh challenges and opportunities, paving the way for business model innovation and media transformation. This session will explore what makes a compelling digital publishing strategy, what value propositions leading digital platforms are bringing to publishers and how media companies are adjusting to the latest industry developments.

     

    Speakers 

  • Stream IDs:
    • 5852

    09:45

    • Main programme

    Session 5: Reaching, engaging and knowing your reader

    Location: 
    Hall 74 - First & Second Floors

    Whether it is via a strategy focused on multi-platform audience growth, newsletters or data analytics, news companies are innovating in order to know how to best reach their audience and understand it. During this morning session, we’ll present how different news media companies are succeeding in growing, engaging and harnessing their audiences. Laura Evans, SVP of Data & Insights at The New York Times, will tell us how they their use data to boost their acquisition and retention numbers and improve newsroom workflows. Dheerja Kaur, Head of Product & Design at theSkimm will explain how they have successfully created a niche, faithful and engaged audience in the US amongst women millenials with an innovative newsletter.

    Keynote session: How The New York Times makes the best out of its data

    09:45-10:30

    Speakers 

    • Senior Vice President, Data & Insights, The New York Times Company, USA

    COFFEE BREAK

    10:30-11:00 - Ground Floor

    The power of newsletters

    11:00-11:45

    Speakers 

    Speaker to be announced

    11:45-12:30

  • Stream IDs:
    • 5852
    • 5853

    12:30

    • Main programme

    • Partner events - Sponsored Sessions

    In conference sessions

    These sessions will focus on providing concrete solutions to the daily challenges faced by news media companies and newsrooms. The clients of the industry's main suppliers will show how they are effectively increasing revenue, enhancing efficiencies or improving workflows thanks to the providers' most recent and innovative solutions.

  • Stream IDs:
    • 5852
    • 5854

    13:00

    • Main programme

    • Networking session - Social Events

    Networking lunch

    Location: 
    Hall 74 - Ground Floor
  • Stream IDs:
    • 5852

    14:30

    • Main programme

    Session 6: Taking action to rebuild trust - Fact-checking initiatives from LATAM and beyond

    Location: 
    Hall 74 - First & Second Floors

    As we confront a crisis of trust, how do we rethink news to reach people who don't believe in journalism. How big is the threat and what initiatives are we taking to tackle it? From the most innovative fact checking initiatives in LATAM to the collaborative efforts of in other parts of the world, we will analyse the media ecosystem and collaborative counter-measures in the fight against misinformation.

    Speakers 

  • Stream IDs:
    • 5852

    15:15

    • Main programme

    Session 7: Digital transformations of newsrooms: key learnings from the BBC

    Location: 
    Hall 74 - First & Second Floors

    Dmitry will discuss how he and his team address challenges such as cultural resistance, workflow changes, bringing innovation in, setting measurable targets and using data effectively. He is charge of  driving audience growth, editorial change and digital innovation across BBC's news services across the world.

    Speakers 

    • BBC World Service Digital Development Editor, BBC, United Kingdom
  • Stream IDs:
    • 5852
    • 5853

    16:00

    • Main programme

    • Partner events - Sponsored Sessions

    In conference session

    Location: 
    Hall 74 - First & Second Floors

    These sessions will focus on providing concrete solutions to the daily challenges faced by news media companies and newsrooms. The clients of the industry's main suppliers will show how they are effectively increasing revenue, enhancing efficiencies or improving workflows thanks to the providers' most recent and innovative solutions.

  • Stream IDs:
    • 5852
    • 5854

    16:30

    • Main programme

    • Networking session - Social Events

    Coffee Break

    Location: 
    Hall 74 - Ground Floor
  • Stream IDs:
    • 5852

    17:00

    • Main programme

    Session 8 to be announced

    Location: 
    Hall 74 - First & Second Floors

     

  • 17:45

    End of Day 2

  • Stream IDs:
    • 5852
    • 5854

    20:00

    • Main programme

    • Networking session - Social Events

    2018 LATAM Digital Media Awards Ceremony

    Location: 
    TBA

    During this exclusive social event, the winners of the 2018 edition of WAN-IFRA's LATAM Digital Media Awards will be announced.

    It has been an incredible year for news to rethink, reshape and rejoice on extraordinary digital journalism. Pure players and traditional media outlets from across Latin America have shown us how innovation and remarkable storytelling are still fuelling the engines of great journalism! Discover more information here.

November 16
Friday

  • Stream IDs:
    • 5852
    • 5857

    09:00

    • Main programme

    • Workshops & Masterclasses

    Tools and Insights sessions

    Location: 
    Hall 74 - First floor

    Going from 9:00AM to 1:00PM, these sessions on the final half-day of the conference will provide participants with the concrete tools and insights they need to come back to their companies and apply what they have learned during day one and two. 

    Participants will be able to choose from two tracks:

    - Get your paid-content strategy kit: Thinking of launching a paywall or a membership model? You already have a subscription business and you’re struggling with churn rate? Hear first-hand from news media companies that have an ongoing paid-subscription strategy and from the industry’s best suppliers in order to assess what are the necessary steps your company needs to take to succeed.

    - Gear-up for the Newsroom of Tomorrow: This track is designed for digital newsroom managers wishing to get up-to-date with the latest technology and digital tools available. This track will showcase innovative use of data journalism and visualization, storytelling formats, and much more.

     

    These smaller-sized masterclasses and workshops facilitate more hands-on learning and face-to-face interaction with news industry experts and suppliers.

    Stay tuned for more speaker announcements!

  • 13:00

    End of conference

Digital Media LATAM 2018

Shariff