Programme | Digital Media LATAM 2018

Digital Media LATAM 2018

14 Nov 2018 to 16 Nov 2018
Bogotá
Colombia

Programme | Digital Media LATAM 2018

Programme

Sessions

November 14
Wednesday

  • Stream IDs:
    • 5852

    07:30

    • Main programme

    Registration

    Location: 
    Hall 74 - Ground Floor
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    • 5853

    07:30

    • Partner events - Sponsored Sessions

    Executive breakfast briefing

    Location: 
    Hall 74 - 4th Floor (Terrace)

    Exclusive event by invitation only

  • Stream IDs:
    • 5852

    09:00

    • Main programme

    World Press Trends 2018: Putting Trust at the heart of your strategy

    Location: 
    Hall 74 - Main Auditorium

    Vincent Peyrègne, CEO of WAN-IFRA, will provide a summary of the 2018 edition of WAN-IFRA's renowned annual report, World Press Trends. The main finding of the report is that news media companies should invest and focus on establishing a solid TRUST relationship with their readers/viewers and the public, as a key to the success of its business model. Vincent will also provide a summary of key figures around circulation, advertising and digital trends.

    A quick preview on some of the report findings:

    - The impact of trust in the performance of the news and the income of journalistic organizations is undeniable.

    - While Trust in the media is at historically low levels, there is an increase of Trust in journalists and quality news.

    - There is a shift towards business models centered on the consumer revenue, rather than on advertising.

    An ideal session to start Digital Media LATAM 2018 and identify the main trends affecting the industry in the past year. 

    Speakers 

  • Stream IDs:
    • 5852

    09:30

    • Main programme

    Session 1: A deep-dive into The Globe and Mail’s winning digital revenue strategy

    Location: 
    Hall 74 - Main Auditorium

    The Globe and Mail is a legacy news media company that has operated a successful transformation while always providing Canada's 36-million market with top-level independent journalism. This session will provide insightful lessons from a major yet relatable news player that has pivoted towards digital reader revenue by investing in technology and innovating editorially. David Walmsley has been leading The Globe’s award-winning journalism and will explain how five years into its digital content strategy, The Globe has innovated in several aspects and recently, has experimented with content segmentation to reach more audiences and provide them with better content. Some key figures behin The Globe's leading position:

    • The Globe is the most read newspaper every week with 3.3 million readers.
    • Globe digital weekly readership also leads at at 4.3 million.

    Moderator 

    • Executive Vice President, Publicaciones Semana, Colombia

    Speakers 

  • Stream IDs:
    • 5852

    10:15

    • Main programme

    Session 2: Learning from the best in paid content strategies

    Location: 
    Hall 74 - Main Auditorium

    This year, DML will put special emphasis on how news media companies have implemented paid subscription models. Whether it is large international brands, to small local newspapers, the trend is clear and the learnings are diverse.

    Moderator 

    • Executive Vice President, Publicaciones Semana, Colombia

    From paywalls to membership: Four cases from the US

    A unique opportunity to hear from small and medium-sized media (to which it is often easier to relate than with the large global industry leaders) are successfully implementing consumer revenue models. Nancy Lane will tell us, with recent data and concrete results, how four US media outlets, The Star Tribune, Spirited Media, The Denver Post and The Buffalo News, are doing it. Read our latest interview with Nancy here.

    Speakers 

    • President, Local Media Association, USA

    COFFEE BREAK

    10:35-11:05 - Ground floor

    Going Premium in Sweden

    News media companies in Scandinavia have had different experiences in subscription models that are worth telling. A unique opportunity to hear first hand about one of Sweden's most innovative and successful cases, Svenska Dagbladet. Viktor's responsibility is to bridge the gap between the paper’s data analysts and the newsroom. Through an innovative, insight-driven approach, he works closely with both sides to make sure SvD delivers top quality journalism worth paying for.

    Speakers 

    • Editor, Premium Content, Svenska Dagbladet, Sweden

    Regional loyalty: the case of Grupo RBS in Brazil

    The RBS Group has stood out as one of the most innovative media houses in Latin America. Andiara will tell us the company's learnings after more than 6 years of having launched their daily newspaper Zero Hora's paywall. With around 80,000 digital subscribers and ambitious growth projects for the next, Andiara will tell us what strategies they intend to carry out both on the commercial and editorial sides.

    Read our latest article on Andiara's projects in RBS here

    Speakers 

    Panel Discussion

    Speakers 

    • Executive Vice President, Publicaciones Semana, Colombia
    • SVP of Product Development and Operations, RBS Group, Brazil
    • President, Local Media Association, USA
    • Editor, Premium Content, Svenska Dagbladet, Sweden
  • Stream IDs:
    • 5852
    • 5853

    12:30

    • Main programme

    • Partner events - Sponsored Sessions

    Media transformation for a long-lasting success

    Location: 
    Hall 74 - Main Auditorium

    These sessions will focus on providing concrete solutions to the daily challenges faced by news media companies and newsrooms. The clients of the industry's main suppliers will show how they are effectively increasing revenue, enhancing efficiencies or improving workflows thanks to the providers' most recent and innovative solutions.

    Speakers 

    Hosted by:

  • Stream IDs:
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    13:00

    • Networking session - Social Events

    Networking lunch

    Location: 
    Hall 74 - Ground Floor
  • Stream IDs:
    • 5854
    • 5853

    13:00

    • Networking session - Social Events

    • Partner events - Sponsored Sessions

    Sponsored lunch: Is publishing at a crossroads in Latin America? And where does the industry go from here?

    Location: 
    Hall 74 4th floor Terrace

    Limited spaces. Reserve yours now!

    Hear insights and learnings from the sharp end of publishing. VP of Partnerships Nick Pimm will highlight some key issues faced by publishers and how The Wall Street Journal is tackling them. Join us for an overview of our journey so far, followed by a round table discussion over lunch.

    Speakers 

    • Vice President Commercial Partnerships, Dow Jones and The Wall Street Journal, UK
  • Stream IDs:
    • 5852

    14:30

    • Main programme

    Session 3: How Facebook is working to support publishers in their conversion strategies

    Location: 
    Hall 74 - Main Auditorium

    Publishers around the world are increasingly investing in their subscriptions businesses, but each offering and each audience is unique. No matter the model, Facebook wants to help publishers measure and optimize their investments, on and off our platform. This session, composed of a presentation and a discussion panel, will take a look at the portfolio of products and tools Facebook has built to help subscriptions and memberships publishers drive their businesses forward.

    Speakers 

  • Stream IDs:
    • 5852

    15:00

    • Main programme

    Discussion Panel

    Location: 
    Hall 74 - Main Auditorium

    During this panel, Ben, Sameera and Peter will respond to questions from Martha Ortiz, editor-in-chief of daily El Colombiano. 

    Moderator 

    Speakers 

  • Stream IDs:
    • 5852

    15:15

    • Main programme

    Session 4: Rethinking Your Digital Platform Strategy

    Location: 
    Hall 74 - Main Auditorium

    The growth of digital platforms presents publishers with fresh challenges and opportunities, paving the way for business model innovation and media transformation. This session will explore what makes a compelling digital publishing strategy, what value propositions leading digital platforms are bringing to publishers and how media companies are adjusting to the latest industry developments.

    You can read here our latest interview with Grzegorz.

    Moderator 

    Speakers 

  • Stream IDs:
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    16:00

    • Main programme

    • Partner events - Sponsored Sessions

    In-conference session: Fireside Chat — How El Tiempo has put data at the center of their digital transformation

    Location: 
    Hall 74 - Main Auditorium

    El Tiempo, one of Colombia’s leading national newspapers, has been a leader in the Latin American media landscape for decades — from print circulation to the growth of a loyal online audience. Join Nadia Hannout, Head of LATAM Customer Success at Chartbeat, as she talks to Andres Garibello, Audience Editor (and previously Editor-in-Chief at ElTiempo.com) at El Tiempo, about how he and his team have put data at the center of workflows, strategy and distribution to usher in their digital transformation.

    Moderator 

    • Head of Account Management and LATAM Customer Success, Chartbeat, USA

    Speakers 

  • Stream IDs:
    • 5854

    16:30

    • Networking session - Social Events

    Coffee Break

    Location: 
    Hall 74 - Ground Floor
  • Stream IDs:
    • 5852

    17:00

    • Main programme

    Session 5: Data as a driver of revenue and change at The Washington Post

    Location: 
    Hall 74 - Main Auditorium

    With more than 1 million pure-digital subscribers, The Washington Post has gone from being a leading quality local newspaper to becoming an international digital media powerhouse driven by technology and quality journalism. Beth Diaz will focus on one of the keys of that transformation: data. She'll tell us how it used and harnessed at The Post, not only to boost new sources of revenue (notably digital subsciptions), but also, to transform the company at its core.

    Moderator 

    • Digital Strategy and Product Regional Director, Discovery LATAM & US Hispanics, Colombia

    Speakers 

    • VP, Audience Development and Analytics, The Washington Post, USA
  • Stream IDs:
    • 5852

    17:30

    • Main programme

    Session 6: Keys to diversifying your media company's revenue

    Location: 
    Hall 74 - Main Auditorium

    2018 has been described as the year of the pivot to paid. Raju will explain why this pivot seems to be here to stay, but also, what are its limits. Thanks to his past experiences at The Washington Post, Dow Jones and Gizmodo, Raju will provide unique insight on the challenges of transforming the business in both legacy and digital media companies, and on the dangers of putting all eggs in one basket.

    You can read our latest interview with Raju here.

    Moderator 

    • Country Manager for Colombia & Digital Operations Director for Latin America, Discovery Inc., Colombia

    Speakers 

    • Professor of Professional Practice and Director Knight-Bagehot Fellowship in Economics and Business Journalism, Columbia University, USA
  • Stream IDs:
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    18:15

    • Main programme

    End of Day 1

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    19:30

    • Networking session - Social Events

    Welcome reception

    Location: 
    Mansión Francesa

    Join us for an exclusive networking opportunity hosted by Google and AMI at Mansión Francesa, one of Bogota’s most exclusive hotspots.

    Hosted by:

November 15
Thursday

  • Stream IDs:
    • 5852
    • 5853

    07:30

    • Main programme

    • Partner events - Sponsored Sessions

    Executive breakfast briefing

    Location: 
    Hall 74 - 4th Floor (Terrace)

    Register here

    Moderator 

    Speakers 

  • Stream IDs:
    • 5852

    09:00

    • Main programme

    Session 7: Scale still matters: 3 successful digital audience growth strategies

    Location: 
    Hall 74 - Main Auditorium

    Several media outlets in Latin America have managed to reach and grow their audiences through the creative and efficient use of their different platforms and social media for content distribution purposes. Their goal: to reach scale and monetize. In this session, a national daily, a multiplatform media organization and a regional newspaper will tell us how they're doing it.

    Moderator 

    • Executive Director, Interactive Advertising Bureau - IAB, Colombia

    Caracol: Boosting Digital Audiences through a Multiplatform and Multichannel Strategy

    Marcelo will tell us how he manages the digital audiences generation and monetization strategies at nine radio, television, press, and digital media outlets through innovative synergies between each brand, its platforms, and its social networks.

    Speakers 

    Focusing on content to grow: Keys of EL TIEMPO's digital expansion

    A journalistic culture based on innovation labs for content formats, a workflow focused on digital video and transversal production flows, are some of the ways this 107-year-old newspaper keeps its constant transformation going.

    Speakers 

    EL DEBATE: A daily regional newspaper, an ever more national digital audience

    EL DEBATE, the leading newspaper in the Mexican state of Sinaloa, has positioned itself as one of the media companies with the largest digital audience in the country. Andrea will tell us how they've achieved it, through technology, the creation of verticals (Chispa.tv, Nación Rex, Soy Carmín, etc.) and editorial innovation.

    Speakers 

  • Stream IDs:
    • 5854

    10:45

    • Networking session - Social Events

    Coffee Break

    Location: 
    Hall 74 - Ground Floor
  • Stream IDs:
    • 5852

    11:15

    • Main programme

    Session 8: From newsrooms to subscriptions: How The New York Times harnesses its data

    Location: 
    Hall 74 - Main Auditorium

    Aram will share how The New York Times captures, analyzes, and utilizes its users' data in order to improve their digital subscription's conversion and retention campaigns. He'll explain the Data & Insights Team's structure and its the working dynamics, not only with subcriptions' team, but also with journalists in their newsroom. A keynote session to understand how one of the global journalistic industry's leading newspapers harnesses its data.

    Moderator 

    • Digital Strategy and Product Regional Director, Discovery LATAM & US Hispanics, Colombia

    Speakers 

    • VP, Customer Data and Insights, The New York Times, USA
  • Stream IDs:
    • 5852
    • 5853

    12:00

    • Main programme

    • Partner events - Sponsored Sessions

    In-conference session: How to create a winning content strategy

    Location: 
    Hall 74 - Main Auditorium

    Award-winning Nexo Jornal is Brazil’s most successful digital news startup. With its rich content and engaging storytelling, Nexo provides context to a national audience and impacts the current public debate in Brazil.

    Co-founder Paula Miraglia shares the content strategy behind Nexo’s success. Key elements include a clear brand position and target audience definition, a focus on context and perspective for timely stories without covering breaking news, as well as creative and contemporary ways of telling stories. Paula will also reveal her recipe on how to turn heavy topics into engaging and immersive content for young, digital audiences, understanding their interests and needs and creating a strong sense of community around Nexo. 

    Nexo uses a cloud-based publishing solution from Escenic, a CCI company, so that they can focus more on quality journalism and less on system and production issues.

    Speakers 

  • Stream IDs:
    • 5854

    12:30

    • Networking session - Social Events

    Networking lunch

    Location: 
    Hall 74 - Ground Floor
  • Stream IDs:
    • 5854
    • 5853

    12:30

    • Networking session - Social Events

    • Partner events - Sponsored Sessions

    Sponsored lunch

    Location: 
    Hall 74 - 4th Floor (Terrace)

    Limited spaces, reserve yours now!

    Speakers 

    Sponsored by

  • Stream IDs:
    • 5852

    14:00

    • Main programme

    Session 9: Increasing, understanding and monetizing your digital audiences

    Location: 
    Hall 74 - Main Auditorium
    In this session, Google will explain in detail what's new with the Google News, different features of the product and how publishers can have a presence there.

    Speakers 

  • Stream IDs:
    • 5852

    14:30

    • Main programme

    Session 10: Fireside chat - Google News Initiative and the Latin American news media industry

    Location: 
    Hall 74 - Main Auditorium

    An update on Google News Initiative, one of the projects in support of the press that has given more to talk about in recent months, and an open-to-questions fireside chat to discuss relevant issues within Latin America's journalistic industry.

    Moderator 

    Speakers 

    • Head of Large Publisher Solutions for Spanish Speaking Latin America, Google, Argentina
    • Head of Large Publisher Account Management and Acquisition, Google, Brazil
  • Stream IDs:
    • 5852

    15:00

    • Main programme

    Session 11: Digital transformations of newsrooms: key learnings from the BBC

    Location: 
    Hall 74 - Main Auditorium

    Dmitry will discuss how he and his team address challenges such as cultural resistance, workflow changes, bringing innovation in, setting measurable targets and using data effectively. He is charge of  driving audience growth, editorial change and digital innovation across BBC's news services across the world.

    You can read here our latest article on Dmitry.

    Moderator 

    Speakers 

    • BBC World Service Digital Development Editor, BBC, United Kingdom
  • Stream IDs:
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    15:45

    • Main programme

    • Partner events - Sponsored Sessions

    In-conference session: Periodista Digital: Keys to the unstoppable progress in Spain's TOP10 most read newspapers

    Location: 
    Hall 74 - Main Auditorium

    Digital journalism is facing a number of new paradigms: Is social media an ally or enemy? How do you survive the constant updates of Google's algorithms? How can you make sustainable journalism when advertisers leave?

    At Periodista Digital, we knew from the beginning that these were going to be the challenges of the future. So we had to adapt, with new editorial strategies and changes to our journalistic language that suited the new shining star in journalism: mobile. We were the first digital media company in Spain to attend press conferences about the impact of mobile and iPad, and one of the first to use tools by Google to enhance our writing. Led by our groundbreaking and impactful journalism, we were able to thrive within the digital landscape. We knew that delivering value before obtaining it was key. And to deliver more value, we worked with partners like Marfeel to grow our traffic exponentially, improve user experiences, and monetize our website more effectively.

    Moderator 

    Speakers 

  • Stream IDs:
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    16:15

    • Networking session - Social Events

    Coffee Break

    Location: 
    Hall 74 - Ground Floor
  • Stream IDs:
    • 5852

    16:45

    • Main programme

    Session 12: Verifying information, Rebuilding trust

    Location: 
    Hall 74 - Main Auditorium

    As we confront a crisis of trust, how do we rethink news to reach people who don't believe in journalism. How big is the threat and what initiatives are we taking to tackle it? Based on some of the most innovative and recent verification initiatives in LATAM, we will analyse the media ecosystem and collaborative counter-measures in the fight against misinformation.

    Read our latest interview with Alba here.

    Moderator 

    Speakers 

  • Stream IDs:
    • 5852

    17:20

    • Main programme

    End of Day 2

  • 18:15

    2018 LATAM Digital Media Awards Ceremony

    Location: 
    Hall 74 - Main Auditorium

    During this exclusive social event, the winners of the 2018 edition of WAN-IFRA's LATAM Digital Media Awards will be announced. The Awards Ceremony is hosted by AMI, Caracol Next, Caracol TV and Grupo Semana.

    It has been an incredible year for news to rethink, reshape and rejoice on extraordinary digital journalism. Pure players and traditional media outlets from across Latin America have shown us how innovation and remarkable storytelling are still fuelling the engines of great journalism! Discover more information here.

     

    Hosted by:

  • 20:15

    2018 LATAM Digital Media Awards Celebration Dinner

    Location: 
    Andrés DC

    After the Awards Ceremony in Hall 74, we will celebrate this year's winners at Andrés DC, one of the most iconic restaurants in Bogotá. This Celebration Dinner is Hoted by AMI, Caracol Next, Caracol TV and El Tiempo.

    Hosted by:

November 16
Friday

  • Stream IDs:
    • 5857

    08:55

    • Workshops & Masterclasses

    Masterclass: Digital Platform Strategy for News Publishers

    Location: 
    Hall 74 - First Floor

    09:00 to 17:00

    Intensive, practical, and case study-based course for top-level managers of legacy and pure play digital news media companies. The program appeals most to those top level executives responsible for digital strategy, editorial, marketing, sales and new product development. 

    Based on Harvard Business School teaching methods, the course will lead participants to use various digital business frameworks useful to analyse case studies and plan future initiatives at their respective companies. The tools practiced at workshops will help participants to develop strategies, plans and new business concepts useful for their home market.

    Details for tickets, registration, expected outcomes, readings, case studies and best practices featured are available here

    You can read here our latest interview with Grzegorz.

    Speakers 

  • Stream IDs:
    • 5852

    09:00

    • Main programme

    Session 13: New formats, new storytelling, new audiences

    Location: 
    Hall 74 - Main Auditorium

    Chatbots, newsletters, emails, apps - several media are providing an innovative and original use to their content distribution formats in a more customized, precise, and adapted ways into today's news readers' consumption habits.  Both theSkimm and Quartz are at the forefront of journalism distribution's formats. 

    How theSkimm became an active part of its audience's routine

    theSkimm is a clear example of delivering useful information to a well defined audience in an appropriate way. It started as a newsletter that managed to get immersed into its niche audience's daily habits, building an almost intimate relationship with its readers and growing its audience to 7 million. Growth continues to take place with the launch of theSkimm App, a product integrating into its paid subscribers' calendars and innovation in audio and video formats.

    You can read here our latest interview with Dheerja.

    Speakers 

    Quartz - Learnings for journalism in the new mobile era

    Quartz has positioned itself as one of the most innovative media outlets in the news industry. From its chatbot-centered news app to its "Quartz Obsession" newsletter, it has aimed at disrupting the way news are distributed in mobile through ground-breaking formats that are adapted to the habits of today's news reader. This session will be key for any media outlet seeking to improve the way it provides its news content on mobile.

    Speakers 

  • Stream IDs:
    • 5854

    10:30

    • Networking session - Social Events

    Coffee Break

    Location: 
    Hall 74 - Ground Floor
  • Stream IDs:
    • 5852

    11:00

    • Main programme

    Session 14: AJ+, Mastering Social Media Video, and beyond!

    Location: 
    Hall 74 - Main Auditorium

     

    Moderator 

    Speakers 

  • Stream IDs:
    • 5852

    11:30

    • Main programme

    Session 15: Behind the scenes of La Nación's "Notebooks of Corruption": the digital strategy, impact and return of a journalistic investigation

    Location: 
    Hall 74 - Main Auditorium

    A unique opportunity to understand how a news media company published a major investigation with a multidimensional approach, the impact it had on its community and on the outlet itself.

    "The Notebooks of Corruption" refers to a journalistic investigation by Argentine newspaper La Nación's investigation around notebooks belonging to the driver of a government minister of former Argentine President Cristina Fernández de Kirchner, where he carefully took note of bribes from businessmen to government officials in exchange for concessions. The documents began a judicial process still that has led to the arrest of 22 people, that is still going on and that threatens Cristina Fernández herself, her close allies and other figures of Argentina's political and business world. 

    In this session, José Del Rio will explain how the company organized the publication process of the findings and the investigation: how did they choose the platforms, formats and timing to ensure more impact and attract readers? What impact did it have on the newspaper's subscriptions? How was information shared with justice and other media outlets?

    A unique opportunity to understand how a journalistic investigation today should be thought through with a multiplatform dimension and to what extent it can strengthen the bond between the brand and its community.

    Moderator 

    Speakers 

  • Stream IDs:
    • 5852

    12:00

    • Main programme

    Session 16: Using Digital Tools, Improving Coverage, Serving Communities

    Location: 
    Hall 74 - Main Auditorium

    One of the fundamental conditions for a media company to maintain its economic sustainability is that it must be indispensable for its readers, its community.

    This last year, Latin American media companies created important digital projects to cover several phenomena that directly affected their communities: elections, natural disasters, immigration, social issues, violence, economic crises, corruption. They achieved this by making use of all the tools and opportunities offered by digital technology: the use of video and audio, computer graphics and data visualization, virtual and augmented reality, etc. In this session, several of them will present how they carried out these initiatives, and what impact they had, not only for their communities, but also for the way in which communities perceive the media.

    Moderator 

    • Director SDI Consuting & COO, Runrun.es., Venezuela

    Speakers 

  • Stream IDs:
    • 5852

    13:30

    • Main programme

    End of conference

Digital Media LATAM 2018

Contact 

Shariff