Programme | Digital Media North America 2017

Digital Media North America 2017

19 Oct 2017 to 20 Oct 2017
The Thomson Reuters Building, New York City
United States of America (the)

Programme | Digital Media North America 2017

Programme

Sessions

October 19
Thursday

  • Stream IDs:
    • 3759

    08:30

    • General Programme

    Registration

    Location: 
    3 Times Square Conference Center - Main lobby, ground floor
  • Stream IDs:
    • 3759

    09:00

    • General Programme

    Introduction

    Location: 
    3 Times Square, 30th Floor - Carnegie Hall

    Great journalism is driving global success. Understanding the business is more important than ever. 

    Speakers 

  • Stream IDs:
    • 3759

    09:30

    • General Programme

    TRANSFORMATION & PAYING FOR QUALITY

    Location: 
    3 Times Square, 30th Floor - Carnegie Hall

    News media companies worldwide are succeeding in driving digital revenue by betting on quality journalism. How are they achieving this? With examples from the Washington Post, Axel Springer, Telegraph Media Group, Le Monde and many more, this first day will present specific strategies around product, business model transformation, digital subscriptions, newsroom management. Speakers will also participate to a head-to-head round of questions in order to identify similarities and understand differences in their respective approaches to digital revenue.

  • Stream IDs:
    • 3759

    09:30

    • General Programme

    Head-to-head on product: building the perfect reader journey

    Location: 
    3 Times Square, 30th Floor - Carnegie Hall

    Two digital news executives with a very strong product focus & from companies making huge investments in tech. 

    Speakers 

    • Managing Editor for Digital, The Washington Post, USA
    • Donata Hopfen
      Publishing Director and Head of Management Board of BILD Group, Axel Springer, Germany
  • Stream IDs:
    • 3759
    • 3760

    10:30

    • General Programme

    • Networking

    Coffee break

    Location: 
    3 Times Square, 30th Floor - Carnegie Hall
  • Stream IDs:
    • 3759

    11:00

    • General Programme

    Head-to-head on the business model: Reinvention, the business model for quality journalism

    Location: 
    3 Times Square, 30th Floor - Carnegie Hall

    These two prestigous European news media groups are departing from a print-centered model towards a digital revenue strategy while placing quality at the core. Such major transformation deserves a closer look. Having two giants such as these sitting together to explain their business model will prompt many questions around ressource management, subscriptions bumps, talent retention, revenue diversification and new audiences.

    Speakers 

  • Stream IDs:
    • 3759

    12:00

    • General Programme

    Head-to-head on the newsroom: from Editor to Entrepreneur, managing a newsroom in challenging times

    Location: 
    3 Times Square, 30th Floor - Carnegie Hall

    Invaluable lessons from two leading newsroom executives that had to adapt swiftly to the tough challenges of the industry’s disruption, while maintaining top-quality standards. An overview of a complex operation with many challenges in common. A perpective from the US to Denmak on the future of investigative journalism at a time of business model disruption and erosion of public trust in the media. 

    Speakers 

  • Stream IDs:
    • 3759
    • 3760

    13:00

    • General Programme

    • Networking

    Lunch break

    Location: 
    3 Times Square, 30th Floor - Carnegie Hall
  • Stream IDs:
    • 3761

    14:00

    • Sponsored Sessions

    In-conference sessions

    Location: 
    3 Times Square, 30th Floor - Carnegie Hall

    How do you take a successful media brand to the next level? When Swiss publisher Ringier, a media house with multiple brands on three continents, decided to launch an innovative new version of its successful Blick brand, it sparked a lot of needs and desires for a technology refresh. While the "New Blick" project contains aspects of new design and editorial concepts, Marco Di Bernardo, head of Innovation & Platforms at Ringier, focuses on the concepts and architecture that are set in place to facilitate the distribution of content to multiple platforms.

    Brand renovation: The tech side of the story

    How do you take a successful media brand to the next level? When Swiss publisher Ringier, a media house with multiple brands on three continents, decided to launch an innovative new version of its successful Blick brand, it sparked a lot of needs and desires for a technology refresh. While the "New Blick" project contains aspects of new design and editorial concepts, Marco Di Bernardo, head of Innovation & Platforms at Ringier, focuses on the concepts and architecture that are set in place to facilitate the distribution of content to multiple platforms.

    Speakers 

  • 15:00

    Head-to-head on paid content: the day-to-day growth in digital subscriptions

    Location: 
    3 Times Square, 30th Floor - Carnegie Hall

    What does the daily strive for online subscriptions look like on day-to-day basis?

    Speakers 

    Amedia's staggering results

    Learn about winning paid content strategies from across the Atlantic. Nieman Lab had high praise for this Norwegian publisher’s progress on acquiring digital subscriptions: ”Since launching in April 2014, the company has signed up about 130,000 digital subscribers — more than any American newspaper aside from The New York Times, The Wall Street Journal, and The Washington Post.”

    Speakers 

  • Stream IDs:
    • 3759
    • 3760

    16:00

    • General Programme

    • Networking

    Coffee Break

    Location: 
    3 Times Square, 30th Floor - Carnegie Hall (Lobby)
  • 16:30

    AFTERNOON FOCUS SESSIONS & WORKSHOP DISCUSSIONS

    Location: 
    3 Times Square, 30th Floor - Carnegie Hall

    Workshop discussion: Facebook IA subscriptions - for or against?

    Finally a solution or yet another threat?

    Focus session: 2017 - the year storytelling (finally) adapted to the platform

    Finally, mobile platforms are defining the way content is produced and presented. A global view from a global expert.

    Speakers 

  • Stream IDs:
    • 3760

    18:00

    • Networking

    Ice-breaker drinks

    Location: 
    3 Times Square, 30th Floor - Carnegie Hall (Lobby)
  • Stream IDs:
    • 3760

    19:00

    • Networking

    North American Digital Media Awards Ceremony & Cocktail

    Location: 
    3 Times Square, 30th Floor - Carnegie Hall

     

    2017 has been an incredible year for news to rethink, reshape and rejoice on extraordinary digital journalism. Pure players and traditional media outlets have shown us how innovation and remarkable storytelling are still fuelling the engines of great journalism. Join us to celebrate the best projects in digital media in North America!

October 20
Friday

  • Stream IDs:
    • 3760
    • 3761

    09:00

    • Networking

    • Sponsored Sessions

    Warming up Breakfast with Arc Publishing: The Washington Post’s Digital Publishing Solution

    Location: 
    3 Times Square, 30th Floor - Carnegie Hall

    Arc is software-as-a-service. Does your newsroom or organization need new digital publishing software, data analytics, ad products? Arc creates easy-to-use tools that keep up with the latest changes in digital publishing.

     

    Speakers 

    • Head of Sales and Product, Arc Publishing - The Washington Post, USA
  • Stream IDs:
    • 3759

    09:30

    • General Programme

    BETTER ADS AND THE VALUE OF CONTEXT

    Location: 
    3 Times Square, 30th Floor - Carnegie Hall

    As programmatic stumbles, the rise of branded content and new partnership approaches to compete with content distribution platforms is happening in North America and beyond. Day 2 of #DMNA17 will provide the audience with insightful cases and new approaches on how to relate to distribution platforms, how to succeed in branded content and how to deal with ad-blocking. 

  • Stream IDs:
    • 3759

    09:30

    • General Programme

    Head-to-head on branded content: Brand voice in Europe. A smooth transition.

    Location: 
    3 Times Square, 30th Floor - Carnegie Hall

    How branded content experts on print made a succesful transition into driving digital revenue.

    Speakers 

  • Stream IDs:
    • 3759
    • 3760

    10:30

    • General Programme

    • Networking

    Coffee break

    Location: 
    3 Times Square, 30th Floor - Carnegie Hall (Lobby)
  • Stream IDs:
    • 3759

    11:00

    • General Programme

    Head-to-head on third-party distribution platforms: Publishers for and/or against the duopoly

    Location: 
    3 Times Square, 30th Floor - Carnegie Hall

    The relationship with third-party distribution platforms continues to be a hot topic for all news publishers worldwide. How are news media companies dealing with this worldwide?

    Facebook and Google and others tech giants and social media networks are providing solutions that aim at facilitating monetization and offering tools that boost journalistic work. But are they proving effective for news publishers and their companies? The digital advertising market continues to be dominated by the duopoly, leaving little revenue for news content producers and many questions remain unanswered as to the control of their content. Other platforms are also emerging, raising more questions for news publishers on how to relate with them.

  • Stream IDs:
    • 3759

    12:00

    • General Programme

    Focus Session on Ad-Blocking: The influence of LEAN ads

    Location: 
    3 Times Square, 30th Floor - Carnegie Hall
  • Stream IDs:
    • 3759
    • 3760

    13:00

    • General Programme

    • Networking

    Lunch break

    Location: 
    3 Times Square, 30th Floor - Carnegie Hall (Lobby)
  • Stream IDs:
    • 3760
    • 3761

    14:00

    • Networking

    • Sponsored Sessions

    In-conference sessions

    Location: 
    3 Times Square, 30th Floor - Carnegie Hall

    Brought by our technology suppliers and fueled by boundless inspiration, these sessions are the perfect mix of practical solutions and groundbreaking case studies. Each session will consist of a theory, research or practically oriented presentation inspired by one of the themes of the conference. Join us to hear from the best strategies and technology solutions to transform your business!

  • 14:30

    Focus Session and workshops: Niche Publications

    Location: 
    3 Times Square, 30th Floor - Carnegie Hall

    The Washington Post’s millennial women-focused spinoff: Thelily.com

    Speakers 

    • Editor in Chief, The Lily - Design Director, Emerging News Products, The Washington Post, USA

    The Boston Globe's spinoff: STAT, a unique voice on health & science

    Speakers 

  • 15:30

    Coffee break

    Location: 
    3 Times Square, 30th Floor - Carnegie Hall (Lobby)
  • Stream IDs:
    • 3759

    16:00

    • General Programme

    Focus Session and workshops: Big Data

    Location: 
    3 Times Square, 30th Floor - Carnegie Hall

    The new "El Dorado": Big data.

    Speakers 

  • Stream IDs:
    • 3759

    17:00

    • General Programme

    Take-aways and end of conference

    Location: 
    3 Times Square, 30th Floor - Carnegie Hall

Digital Media North America 2017

Shariff