Programme | Digital Media North America 2017

Digital Media North America 2017

19 Oct 2017 to 20 Oct 2017
The Thomson Reuters Building, New York City
United States of America (the)

Programme | Digital Media North America 2017

Programme

Sessions

October 19
Thursday

  • Stream IDs:
    • 3759

    08:30

    • General Programme

    Registration

    Location: 
    3 Times Square Conference Center - Main lobby, ground floor
  • Stream IDs:
    • 3759

    09:00

    • General Programme

    Introduction

    Location: 
    3 Times Square, 30th Floor - Carnegie Hall

    Great journalism is driving global success. Understanding the business is more important than ever. 

    Speakers 

    • Vice Chairman, The New York Times Company, USA, and President WAN-IFRA
    • President & CEO, The News Media Alliance, USA
  • Stream IDs:
    • 3759

    09:30

    • General Programme

    TRANSFORMATION & PAYING FOR QUALITY

    Location: 
    3 Times Square, 30th Floor - Carnegie Hall

    News media companies worldwide are succeeding in driving digital revenue by betting on quality journalism. How are they achieving this? With examples from the Washington Post, Axel Springer, Telegraph Media Group, Le Monde and many more, this first day will present specific strategies around product, business model transformation, digital subscriptions, newsroom management. Speakers will also participate to a head-to-head round of questions in order to identify similarities and understand differences in their respective approaches to digital revenue.

  • Stream IDs:
    • 3759

    09:30

    • General Programme

    Head-to-head on product: building the perfect reader journey

    Location: 
    3 Times Square, 30th Floor - Carnegie Hall

    Digital news executives with a very strong product focus & from companies making investments in tech. 

    Moderator 

    Speakers 

  • Stream IDs:
    • 3759
    • 3760

    10:30

    • General Programme

    • Networking

    Coffee break

    Location: 
    3 Times Square, 30th Floor - Carnegie Hall
  • Stream IDs:
    • 3759

    11:00

    • General Programme

    Head-to-head on the business model: Reinvention, the business model for quality journalism

    Location: 
    3 Times Square, 30th Floor - Carnegie Hall

    These two prestigious European news media groups are departing from a print-centered model towards a digital revenue strategy while placing quality at the core. Such major transformation deserves a closer look. Having two giants such as these sitting together to explain their business model will prompt many questions around resource management, subscriptions bumps, talent retention, revenue diversification and new audiences.

    Moderator 

    Speakers 

  • Stream IDs:
    • 3759

    12:00

    • General Programme

    Head-to-head on the newsroom: from Editor to Entrepreneur, managing a newsroom in challenging times

    Location: 
    3 Times Square, 30th Floor - Carnegie Hall

    Invaluable lessons from leading newsroom executives that had to adapt swiftly to the tough challenges of the industry’s disruption, while maintaining top-quality standards. An overview of a complex operation with many challenges in common. A perspective from the US, Canada and Denmark on the future of investigative journalism at a time of business model disruption and erosion of public trust in the media. 

    Moderator 

    Speakers 

  • Stream IDs:
    • 3759
    • 3760

    13:00

    • General Programme

    • Networking

    Lunch break

    Location: 
    3 Times Square, 30th Floor - Carnegie Hall
  • Stream IDs:
    • 3761

    14:00

    • Sponsored Sessions

    Nexo: A winning digital pure player in Brazil

    Location: 
    3 Times Square, 30th Floor - Carnegie Hall

    Launched two years ago this month, Nexo has become the most successful digital news startup in Brazil. Director of Strategy & Business Renata Rizzi, who is also a founder, discusses how Nexo captures a national audience with its effective, engagingly rich content that offers the kind of context that informs and ultimately impacts the national debate. She will talk about the company’s subscription model, an innovative blend of retail and B2B. Nexo uses a cloud-based publishing solution from Escenic, a CCI company, so that they can focus more on the journalism and less on production issues and system maintenance

    Speakers 

    • Co-Founder and Director of Business and Strategic Development, Nexo, Brazil

    Sponsored by:

  • Stream IDs:
    • 3759

    14:30

    • General Programme

    Focus session: The future of paid subscriptions

    Location: 
    3 Times Square, 30th Floor - Carnegie Hall

    Moderator 

    Speakers 

  • Stream IDs:
    • 3759

    15:00

    • General Programme

    Focus session: The day-to-day growth in digital subscriptions

    Location: 
    3 Times Square, 30th Floor - Carnegie Hall

    What does the daily strive for online subscriptions look like on a day-to-day basis?

    Moderator 

    Speakers 

  • Stream IDs:
    • 3759

    15:30

    • General Programme

    Trends session: The risks and shifts of the news industry in 2017

    Location: 
    3 Times Square, 30th Floor - Carnegie Hall

    “We have entered a pivotal moment. The shift from advertising to reader-based revenue is reshaping the fundamentals of our industry. Our focus needs to be on our audience and on producing high-quality, engaging journalism", said Vincent recently. He will present the key findings of the organization’s most important annual industry reports: World Press Trends Report 2017 and World News Publishers Outlook 2017.

    The World Press Trends report is the leading source of newspaper data and trends globally, and has been published by WAN-IFRA since 1989. The preliminary results depict an industry that is increasingly building loyal audiences around its high-quality journalism, as the shift to reader-based revenue continues.

    One of the key findings of the World News Publishers Outlook emerged when respondents of the survey were asked, “What is the single most important risk to your news organisation’s future success?” The largest number of respondents/executives answered: their organisation’s reluctance to innovate.

    Moderator 

    Speakers 

  • Stream IDs:
    • 3759
    • 3760

    16:00

    • General Programme

    • Networking

    Coffee Break

    Location: 
    3 Times Square, 30th Floor - Carnegie Hall (Lobby)
  • Stream IDs:
    • 3759

    16:30

    • General Programme

    Focus session: Experimenting to meet emerging realities

    Location: 
    3 Times Square, 30th Floor - Carnegie Hall

    “Most successful organizations fail to look for new things their customers want because they’re afraid to hurt their core businesses” - Reed Hastings, CEO, Netflix

    Disrupting your business may be the only way to ward off the threat of extinction. As a seasoned pioneer and trusted partner, we’ve followed our clients’ journeys of transformation, reallocating resources from old models to the new, and developing new economic engines. Haris Agha will present the popular ways we’ve seen them experiment to meet emerging realities.

    Moderator 

    Speakers 

    • Global Head of Customer Experience, Reuters, USA
  • Stream IDs:
    • 3759

    17:00

    • General Programme

    Focus session: 2017: the year storytelling (finally) adapted to the platform

    Location: 
    3 Times Square, 30th Floor - Carnegie Hall

    Finally, mobile platforms are defining the way content is produced and presented. A global view from a global expert.

    Speakers 

  • Stream IDs:
    • 3760

    18:00

    • Networking

    Ice-breaker drinks

    Location: 
    3 Times Square, 30th Floor - Carnegie Hall (Lobby)
  • Stream IDs:
    • 3760

    19:00

    • Networking

    North American Digital Media Awards Ceremony & Cocktail

    Location: 
    3 Times Square, 30th Floor - Carnegie Hall

     

    2017 has been an incredible year for news to rethink, reshape and rejoice on extraordinary digital journalism. Pure players and traditional media outlets have shown us how innovation and remarkable storytelling are still fuelling the engines of great journalism. Join us to celebrate the best projects in digital media in North America!

October 20
Friday

  • Stream IDs:
    • 3760
    • 3761

    09:00

    • Networking

    • Sponsored Sessions

    Warming up Breakfast with Arc Publishing: The Washington Post’s Digital Publishing Solution

    Location: 
    3 Times Square, 30th Floor - Carnegie Hall

    Arc is software-as-a-service. Does your newsroom or organization need new digital publishing software, data analytics, ad products? Arc creates easy-to-use tools that keep up with the latest changes in digital publishing.

     

    Speakers 

    • Head of Sales and Product, Arc Publishing - The Washington Post, USA
  • Stream IDs:
    • 3759

    09:30

    • General Programme

    Head-to-head on branded content: Brand voice in the US and Europe. A smooth transition.

    Location: 
    3 Times Square, 30th Floor - Carnegie Hall

    How content experts from the print and broadcast industries are making a successful transition into driving digital revenue from brands. 

    Moderator 

    Speakers 

  • Stream IDs:
    • 3759
    • 3760

    10:30

    • General Programme

    • Networking

    Coffee break

    Location: 
    3 Times Square, 30th Floor - Carnegie Hall (Lobby)
  • Stream IDs:
    • 3759

    11:00

    • General Programme

    Q&A Session: Generating Revenue for a New Premium Pure-player, differently

    Launched in December 2016, The Outline is taking on a distinctive approach prioritizing user experience and design, focusing on “smart scale” and on the quality of its advertising campaigns, rather than on their quantity. Amanda, who leads the company’s monetization strategy and was named one of Digiday’s 2017 Media “Changemakers”, will tell us a bit more about the first months of what has been described as “The New Yorker” for millennials.

    Moderator 

    Speakers 

  • Stream IDs:
    • 3759

    11:40

    • General Programme

    Focus Session on Ad-Blocking: The influence of LEAN ads

    Location: 
    3 Times Square, 30th Floor - Carnegie Hall

    How are best practices in digital advertising evolving?

    Speakers 

  • Stream IDs:
    • 3759

    12:20

    • General Programme

    Focus Session: The New Way of Monetizing Data

    Location: 
    3 Times Square, 30th Floor - Carnegie Hall

    Moderator 

    • President, Belo Business Intelligence at A. H. Belo, USA

    Speakers 

  • Stream IDs:
    • 3759
    • 3760

    13:00

    • General Programme

    • Networking

    Lunch break

    Location: 
    3 Times Square, 30th Floor - Carnegie Hall (Lobby)
  • Stream IDs:
    • 3759

    14:00

    • General Programme

    Focus session: The platform behind a unique player in today’s news media landscape

    Described by its founder and CEO Jim VandeHei as what you get if “The Economist mated with Twitter”, Axios is one of the industry’s most followed ventures this year. It follows a high quality standard, proposes new formats and strives for innovative revenue streams. All this through a unique platform. Matt will tell us more about it!

    Speakers 

  • Stream IDs:
    • 3759

    14:30

    • General Programme

    Focus Session: Niche Publications - blossoming, yes, but driving revenue?

    Location: 
    3 Times Square, 30th Floor - Carnegie Hall

    Moderator 

    The Washington Post’s millennial women-focused pop-up website: Thelily.com

    Speakers 

    • Editor in Chief, The Lily - Design Director, Emerging News Products, The Washington Post, USA

    The Boston Globe's spinoff: STAT, a unique voice on health & science

    Speakers 

  • Stream IDs:
    • 3759

    15:15

    • General Programme

    Q&A Session: Video and VR innovations at The New York Times

     

    Moderator 

    • President, Joe Zeff Design, Inc., USA

    Speakers 

    • Co-Director of Virtual Reality and Deputy Director of Video, The New York Times, USA
  • Stream IDs:
    • 3759

    15:45

    • General Programme

    Conference take-aways

    Location: 
    3 Times Square, 30th Floor - Carnegie Hall
  • Stream IDs:
    • 3759
    • 3760

    16:00

    • General Programme

    • Networking

    Coffee break

    Location: 
    3 Times Square, 30th Floor - Carnegie Hall (Lobby)

Digital Media North America 2017

Contact 

Shariff