Programme | Digital Media North America 2018

Digital Media North America 2018

26 Jun 2018 to 27 Jun 2018
New York City
United States of America (the)

Programme | Digital Media North America 2018

Programme

Sessions

June 26
Tuesday

  • Stream IDs:
    • 5532

    08:00

    • General Programme

    Registration

    Location: 
    Lobby - Ground floor

    Pick up your registration badge early in the morning. 

  • Stream IDs:
    • 5531
    • 5532

    08:30

    • Sponsored sessions

    • General Programme

    Executive Breakfast briefing: Subscription: silver bullet or lethal injection?

    Location: 
    Carnegie Hall - 30th Floor

    James Hammersley, co-author of Leading Digital Strategy, will lead a session detailing the challenges facing global media organisations as they seek to offset the fall in revenue through building successful subscription propositions. James will show how to curate the customer feedback that describes why readers do not subscribe and why it is an organisation's challenge to respond to the loss of revenue.

    Speakers 

    Hosted by:

  • Stream IDs:
    • 5532

    09:05

    • General Programme

    Opening

    Location: 
    Carnegie Hall - 30th Floor

    Speakers 

    • President WAN-IFRA , former Vice Chairman, The New York Times, USA
  • Stream IDs:
    • 5532

    09:15

    • General Programme

    Focus session: The first four weeks of a subscriber - building awareness, creating engagement & harnessing loyalty

    Location: 
    Carnegie Hall - 30th Floor

    Strong from her past experience at the Financial Times - FT.com and Amazon, Joss will provide the audience with a round up of the best practices in acquisition and early retention strategies from across the globe.

    Speakers 

  • Stream IDs:
    • 5532

    09:45

    • General Programme

    The New York Times and The Wall Street Journal: The inner workings of two successful paywalls

    Location: 
    Carnegie Hall 30th floor

    The New York Times' paywall is undoubtedly one of the most renowned cases in the news media industry. Its total digital subscribers grew to roughly 2.8 million in the first quarter of 2018.

    By the end of April, Dow Jones announced they surpassed their 3 million membership target. At the center of this feat, The Wall Street Journal's hybrid adaptive paywall designed to drive subscribers by adapting to reader behaviour and deciding how many free articles they should get access to. 

    Hannah and Jon will provide a look at the inner workings of their companies' paid content strategy, with a focus on their acquisition efforts, the technology at work and the variety of paid products that add value to subscription and promote retention. 

    Speakers 

    • Senior Vice President, Subscription Acquisition & Media Management, The New York Times, USA
    • Director, Digital Subscriber Acquisition & Media, The Wall Street Journal, USA
  • Stream IDs:
    • 5543

    10:45

    • Networking

    Networking Break

    Location: 
    Carnegie Hall - 30th Floor
  • Stream IDs:
    • 5532

    11:15

    • General Programme

    Fireside chat: the challenges of a higher-end subscription model

    Location: 
    Carnegie Hall - 30th Floor

     

    Speakers 

  • Stream IDs:
    • 5532

    11:45

    • General Programme

    Panel Discussion: Making digital subscriptions a strategic priority in your company

    Location: 
    Carnegie Hall - 30th Floor
    This session will feature two companies that have put digital subscriptions at the core of their business strategy. GateHouse Media recently announced the creation a new, central consumer marketing agency to drive consumer marketing revenue and develop new and innovative products and experiences. The top priority of this agency will be to grow their digital subscription base across all 144 of their daily newspapers. The Day (New London, CT), has been at this for longer than most, launching their digital subscription model back in 2011. Today they have 14,600 subscribers with revenue approaching $2MM. Their total audience database contributes another $1MM in marketing services revenue.

    Moderator 

    • President, Local Media Association, USA

    Speakers 

  • Stream IDs:
    • 5532

    12:30

    • General Programme

    Focus session: Engaged users don't churn

    As early growth in digital subs levels out, publishers are harnessing data science, UX skills and editorial analytics to improve retention. Ncik will provide highlights from WAN-IFRA's upcoming report with practical takeaways from Oslo to Boston.

    Speakers 

    • Director, Europe / Africa & Global Advisory, WAN-IFRA, Germany
  • Stream IDs:
    • 5543

    13:00

    • Networking

    Networking Lunch

    Location: 
    Carnegie Hall - 30th Floor
  • Stream IDs:
    • 5532

    14:00

    • General Programme

    Keynote session: Journalism at the core

    Location: 
    Carnegie Hall - 30th Floor

    Lessons from a major news player that has pivoted towards digital reader revenue by investing in technology and placing quality journalism at the center of its strategy.

    Speakers 

  • Stream IDs:
    • 5532

    14:40

    • General Programme

    How The Guardian US receives support from readers

    Location: 
    Carnegie Hall - 30th Floor

    We’re seeing more news organizations are expanding their revenue streams, no longer dependent on traditional sources of income. The Guardian has deepened its relationship with American readers in increasing numbers, finding their readers appreciate The Guardian’s values and global perspective to bringing attention to undercovered issues.

    Learn more about The Guardian’s unique non-paywalled approach to reader revenues in the US and how contributions from readers are driving The Guardian’s fearless, independent journalism.

    Speakers 

  • Stream IDs:
    • 5532

    15:10

    • General Programme

    Kings of retention - Global and Local

    Location: 
    Carnegie Hall - 30th Floor

    Two fascinating cases that highlight different types of strategies to achieve a common goal: retention. These two companies (FT.com and Amedia) are smartly analyzing their loyal readers to provide them with better journalism and customized products and by doing so, obtaining impressive decreases in churn rates. 

    Speakers 

  • Stream IDs:
    • 5543

    16:10

    • Networking

    Networking Break

    Location: 
    Carnegie Hall - 30th Floor
  • Stream IDs:
    • 5532

    16:40

    • General Programme

    Subscriptions and Privacy - What can North American publishers learn from Europe’s GDPR regulation?

    Location: 
    Carnegie Hall - 30th Floor

    News publishers in Europe are quickly adapting their privacy and data rules to comply with the European Union's General Data Protection Regulation. This will have major implications on user data management. This session will provide useful insight on how European media companies are facing these regulations and what it can mean to their North American peers in the near future. 

    Speakers 

  • Stream IDs:
    • 5532

    17:10

    • General Programme

    Wrap-up

    Speakers 

  • Stream IDs:
    • 5543

    17:30

    • Networking

    North American Digital Media Awards

    Location: 
    Carnegie Hall - 30th Floor

    It has been an incredible year for news to rethink, reshape and rejoice on extraordinary digital journalism. Pure players and traditional media outlets have shown us how innovation and remarkable storytelling are still fuelling the engines of great journalism. Join us for an exclusive cocktail enjoying the breathtaking view of New York City’s skyline from the Reuters Building 30th-floor and to make a toast with the winners and finalists of WAN-IFRA's 2018 North American Digital Media Awards

June 27
Wednesday

  • Stream IDs:
    • 5531
    • 5532

    08:30

    • Sponsored sessions

    • General Programme

    Executive Breakfast briefing: Set your stories free! New ways of creating premium content

    Location: 
    Carnegie Hall - 30th Floor

    More and more news publishers are employing a ‘content first’ strategy, focusing on driving subscription growth by delivering premium quality content to their audiences.

    But today’s news consumers demand more than a good article. They want engaging and immersive experiences. Stories that are not just made up of lines of copy, but are a carefully curated combination of text, images, video, audio, SoMe feeds, and more.

    CCI will introduce how to create a different kind of story anatomy which releases a new creative potential in news storytelling. Also learn how to create visual stories, like Google AMP stories, without having to replace your editorial staff with programmers.

    Speakers 

    Hosted by:

  • Stream IDs:
    • 5532

    09:00

    • General Programme

    Fake news and the media business: challenges and opportunities

    Location: 
    Carnegie Hall - 30th Floor

    David will provide an overview of the impact of fake news and misinformation on media companies' business.

    Speakers 

  • Stream IDs:
    • 5532

    09:30

    • General Programme

    Fireside Chat: CBS News Digital's engagement and audience strategy

    Location: 
    Carnegie Hall - 30th Floor

     Christy will explain how CBS News is successfully engaging with users across platforms and increasing viewership through its 24/7 streaming network, CBSN.

    Speakers 

    • Executive Vice President and General Manager, CBS News Digital, USA
  • Stream IDs:
    • 5532

    10:00

    • General Programme

    Republik: Taking the membership train

    Location: 
    Carnegie Hall - 30th Floor

    When membership is stronger than crowdfunding and subscription: In May 2017, crowdfunding brought together 19,304 people who made the start of the magazine Republik possible. Republik is a digital magazine for public debate - for politics, business, society. It's an ad-free business model and subscribing to the magazine (officially launched in January 2018) makes readers automatically become a member of the Project R Cooperative

    Speakers 

  • Stream IDs:
    • 5543

    10:30

    • Networking

    Networking break

    Location: 
    Carnegie Hall - 30th Floor
  • Stream IDs:
    • 5532

    11:00

    • General Programme

    Fireside chat with The Athletic: Going niche and disrupting an industry

    Location: 
    Carnegie Hall - 30th Floor

    An exclusive fireside chat with Paul Fichtenbaum, Chief Content Officer of The Athletic.

    Launched in 2016 in Chicago, subscription sports website and app The Athletic has had an impressive expansion. It covers local sports in more than eight cities and has around 70 editorial employees, making it one of the largest sports websites in the US. Their ambition? "be the local sports page for every city in the country,” said Alex Mather, it's co-founder. And they're counting on subscriptions (around 60 dollars a year) to take them there. Paul will tell us more about this digital player that has grown exponentially and positioned itself as a major and disruptive player in the sports news media industry.

    Speakers 

  • Stream IDs:
    • 5532

    11:30

    • General Programme

    Inside Facebook's efforts to help publishers grow and retain subscribers

    Location: 
    Carnegie Hall - 30th Floor

    As Facebook continues to work with publishers and invest in solutions for subscriptions models, Peter will provide a deeper look at all of their efforts, from Instant Articles to the Local Accelerator, how they’re doing so far, and where they’re planning on going from here. 

    Moderator 

    • President, Local Media Association, USA

    Speakers 

  • Stream IDs:
    • 5532

    12:00

    • General Programme

    Conference take-aways

    Location: 
    Carnegie Hall - 30th Floor

    Speakers 

  • Stream IDs:
    • 5532

    12:15

    • General Programme

    End of conference

    Location: 
    Carnegie Hall - 30th Floor

Digital Media North America 2018

Shariff