Programme | Digital Media World 2016

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Digital Media World 2016

10 Oct 2016 to 12 Oct 2016
Reed Messe Wien, Vienna
Austria

accompanying the World Publishing Expo 2016

Programme | Digital Media World 2016

Programme

For 2016, we will bring our conferences to the hall floor in a new format that will allow time for visitors to attend sessions as well as to visit the Expo stands. We will also be linking Guided Tours to the conference programme, so you can get to know the solutions from our exhibitors related to the topics discussed on stage.

Streams

Sessions

October 10
Monday

  • 09:55

    Welcome Addresses

    Speakers 

  • 10:00

    Transforming Media Companies

    Location: 
    Conference Stage in Hall C, Reed Messe Wien

    The Internet and digital technologies have caused massive disruptions in several industries including the news media industry. News media companies are responding to the challenges by constant innovation and implementing new ideas and business models. This session will showcase how media companies have undertaken the transformation, the strategies employed and the results.

    Moderator 

    • Executive Director of Europe and Africa, WAN-IFRA, Germany

    Transforming Styria Media Group in the Digital World

    Speakers 

    Shaping the future of a regional publisher

    Seven strategic key factors to handle the digital transformation of the local publishing business: Build a strong corporate brand, Be attractive for the best employees, Strengthen the journalistic content, Achieve customer satisfaction, Buildup know-how in new technologies, Optimize cost and process efficiency, Create growth through innovation in digital and services.

    Speakers 

    • Managing Director, Schwäbisch Media, Ravensburg, Germany

    One transformation may not be enough for your media company

    Austrian media group Russmedia has grown out of a local newspaper and operates today in five European countries. Learn how Russmedia concentrates on digital growth and why it puts separation of different teams before integration.

    Speakers 

    • Managing Director, Russmedia and Editor-in-Chief, Vorarlberger Nachrichten, Austria
  • 13:00

    Technologies & Tools for Modern Newsrooms

    Location: 
    Conference Stage in Hall C, Reed Messe, Wien

    Modern newsrooms require technical tools to fulfill different tasks in communication, co-operation, workflow-control, and publishing content on a variety of platforms as well as in social media. How to select the best fitting content management system?

    Moderator 

    Modern newsrooms: the interconnection between journalism, data and technology

    The business models and consumption patterns for media have forever changed by the rise of digital. Whereas media companies controlled the timing, access and marketing of content, consumers demands have changed the game. The challenge for media companies today, is not mastering the world of digital media, but mastering of media and content in what is now a fully digital world. Journalism is no longer separated from the media industry itself, rather newsrooms have to represent the interconnection between journalism, data and technology. Future storytelling is based on sophisticated digital tools and collaboration. But how can newsrooms manage this challenge and create the winning formula in content creation, consumption and monetisation?

    Speakers 

    • Head of Marketing & Communications, APA - Austria Presse Agentur, Austria

    Digital publishing in the DevOps era: how the Poligrafici Group reengineered its architecture towards an "agile infrastructure"

    Cloud deploy, ease of management, flexibility, scalability and interoperability of services and technologies are the goals that have driven the new architecture of the Poligrafici Group digital infrastructure. By mixing open source innovative technologies (like the Docker containerization platform) and commercial tools, the Monrif Net team has re-imagined the group digital delivery platform around the “platform as a service” concept. The end result is a fully Amazon deployed solution, built on completely independent and scalable containers that can be easily deployed to minimize compatibility issues and maximize availability and performances.

    Speakers 

    It's All Newsday: Inside a transformative multichannel publishing project

    Newsday has adopted a truly integrated system that begins with pure content in a neutral channel and allows them to preview and customize it for delivery to their readers wherever they choose to read it -- print, desktop, mobile web, our tablet and phone apps for Android, iOS and Kindle. Millrod will show in his presentation how they have integrated print and digital, not just technologically, but on a human level as well. They have transformed two newsrooms -- Newsday and amNew York, our NYC paper -- into multichannel journalists. That involved retraining roughly 400 journalists over a period of six weeks as our rollout began last fall.

    Speakers 

  • 16:00

    Social Media and Platform Strategies

    Location: 
    Conference Stage in Hall C, Reed Messe Wien

    With more news distribution and consumption happening through social media and news platforms are publishers losing the opportunity to build direct relationships and monetise content? Leading media executives are fine-tuning their social and platform strategies. Learn from some of the best practices.

    Moderator 

    The impact of distributed content strategies for publishers

    Pfeiffer will be present on how the distributed content landscape has evolved in the past year and will touch on themes including: Dealing with Instant Articles, Google AMP: A force for good?, Snapchat and messaging apps, Twitter and Apple, and distributed content in the age of ubiquitous video, among others.

    Speakers 

    Best practices for leveraging social media platforms

    What are the secrets to a successful social media strategy? Before you can define which social media networks are best for your media, your organization needs to analyse your audience's profile and what it is expecting from you. As well as understand which platforms are the most appropriate according to your specific goals and needs.

    And understand which platforms are the most appropriate according to your specific goals and needs.

    Speakers 

    The Strategy of Salzburger Nachrichten

    Roman Minimayr, member of the management of Salzburger Nachrichten, will discuss integration and using new media in relation to information, communication and subscriber issues. He will also examine the process of news publishing (all channels) in general and the use of a multichannel publishing system, delivery of news (Print, Digital, Living Paper, App). In addition, he will describe Salzburger Nachrichten’s efforts in different lines of business, such as job-events, hosting – housing activities, app-supplier, and startup issues.

    Speakers 

    • Chief Executive Officer, Salzburger Nachrichten, Austria
  • 17:30

    Deep Dive: Social Media and Platform Strategies

    Location: 
    WAN-IFRA Stand

October 11
Tuesday

  • 09:30

    Keynote: The transformation of La Presse

    Location: 
    Conference Stage in Hall C, Reed Messe, Wien

    Three years after its launch, La Presse+ tablet edition has established itself as an essential news and information reference in its market and is seen as a leader in the worldwide daily newspaper industry. In this presentation, La Presse COO Pierre-Elliott Levasseur will explain the vision and strategy that enabled La Presse, a 131 years old daily, to successfully complete its transformation from a print newspaper to a leading-edge digital medium. Learn how the Montréal news organization created an innovative and effective digital business model by developing an engaging digital edition for tablets that is as acclaimed for the quality and depth of its content as for the effectiveness of its creative advertising products.

    Keynote 

    • Chief Operating Officer, La Presse, Canada; President, Square Victoria Digital Properties; President, Nuglif, Canada
  • 11:30

    Smart Ads

    Location: 
    Conference Stage in Hall C, Reed Messe Wien

    Publishers are addressing the challenge of ad blocking on several fronts, from improving the user experience, delivering non intrusive, cleaner ads and native advertising. Some publishers have even refused to deliver content to users of ad blockers. The session will provide the latest developments in this area coupled with best practice examples from around the world.

    Moderator 

    • Director, Global Advisory - WAN-IFRA, Germany

    Ad Blocking: Context and Opportunity

    Speakers 

    • Director, Global Advisory - WAN-IFRA, Germany

    Ad Viewability as a currency - chances and risks for publishers

    Many advertising deals are still based on the number of delivered ad impressions, irrespective of whether or not the ads were actually viewable on the screen of the user. In Austria leading publishers as well as media agencies have gone a step further in 2014 and started transacting on the basis of viewable impressions. The presentation will line out how this currency change was introduced, and which consequences resulted for buyers and sellers in the Austrian market.

    Speakers 

    Dealing with Adblockers - The impact of user centric systems on publishing websites

    Hasselbring will present an overall picture of the current Adblocking situation and present different strategies to deal with Adblockers. He will also touch on the value of an respectful and transparent user involvement and market-experiences, e.g. from G+J

    Speakers 

  • 14:30

    Online Video

    Location: 
    Conference Stage in Hall C, Reed Messe Wien

    The online video revolution is gathering momentum and is starting to disrupt the linear TV. However this presents a huge opportunity for news media publishers. Many newsrooms are putting video production into the heart of their newsroom operations. The session will present the case studies from pioneers who have successfully ventured into online video. What are the lessons learnt, what are the mistakes to avoid and what are the monetisation opportunities in online video will be discussed in this session.

    Moderator 

    Dealing with breaking news at Expressen TV

    Bella Levy will present us how Sweden´s "Newspaper of the Year" of 2016 also was awarded "The Best Breaking News- broadcast".  She will also tell us the story about Expressen TV and how a 72 year old legacy tabloid is now an CNN affiliate.

    Speakers 

    Video & Publishing: Best practices from a Scandinavian perspective

    How do you get the most out of video production when you are not a global news brand but operating in small and medium sized news brands? Steffen Damborg presents the latest trends within online video production, content types with the highest engagement, and the best online video practices from a Scandinavian perspective.

    Speakers 

    10 Things I learned about social video

    Working in digital is about innovation and usually taking risks and coming up with a plan where no road map previously exists. This talk looks at some of the things Esra's team learned along the way which turn out to be essential if you want to be successful in online video.

    Speakers 

    • Senior Editor, Digital, DW – Deutsche Welle, Germany
  • 16:00

    Deep Dive: Online Video

    Location: 
    WAN-IFRA Stand

October 12
Wednesday

  • 10:00

    Increasing Digital Revenues

    Location: 
    Conference Stage in Hall C, Reed Messe Wien

    There are ways for publishers to monetise their unique content: Affiliate programs, data monetisation and membership programs. Newspapers have been experimenting with different models for charging for online content such as freemium, metered, membership clubs, charging per article etc. What are the learning lessons? How can these be fine tuned and improved? What are the data and analytic tools that are needed?

    Moderator 

    A Scandinavian viewpoint to paid content

     Jungkvist will be presenting on the following points: • Only reach will never be enough for a sustainable digital business model • Digital subscriptions are growing rapidly • The freemium or the hybrid models are winning • Best practice and learnings in Scandinavia from tabloid leaning news destinations,  upmarket news destinations and local news destinations

    Speakers 

    • Principal Consultant, WAN-IFRA & Senior Advisor, Schibsted, Sweden

    A plan B for digital media: Combining the revenue streams

    Ever thought about combining different revenue streams to one product? Paid content, e-commerce and advertising are different digital business models, that seem to have negative impact on each other. The higher the paywall , the smaller the money for advertising and e-commerce. But what happens, if we take a complete different approach to user-interaction and loyalty? An evidence based approach to user-interaction will drive traffic and monetization.

    Speakers 

    Learning from magazine publishing

    Speakers 

  • Stream IDs:
    • 526

    13:00

    • Conference

    Panel Discussion: Virtual Reality get real

    Location: 
    Conference Stage in Hall C, Reed Messe Wien

    Recent technological advancements have led to exciting new ways of telling stories. Sensors, such as 3D scanners, eye and hand tracking devices and GPS on mobile phones, enable us to capture information in real time. Displays, such as immersive 3D goggles, augmented reality glasses, and light field projectors, make it possible to merge virtual and real world media. The Internet empowers users to collaborate, interact and modify the storyline. 

    However, the burning question is still if VR Journalism is possible for the average newsroom? The answer lies in understanding the production tools and integration in workflow and content management systems in a seamless way. Experts from the academic, industry and tech field will discuss and exchange point of views on opportunities of these news technologies.

    This session was organized by the WAN-IFRA’s Global Alliance for Media Innovation.

    Moderator 

    • Professor, Norwegian University of Science and Technology, Norway

    Speakers 

  • 14:30

    Future of News Media

    Location: 
    Conference Stage in Hall C, Reed Messe, Wien

    News media have a great future if they understand the requirements of technology for publishing in a multi-mediaplatform environment and the changing behaviour of readers and users. Examples from different countries will present how news companies are moving ahead.

    Moderator 

    Why Newspapers Should Enter the Book Business

    The Correspondent is an online journalism platform that serves as an antidote to the daily news grind. In addition to this platform where our journalists create stories every day, we have now set up our own publishing house and speakers agency. Why? Because we see things going wrong at newspapers and magazines worldwide, and there’s a lot that media outlets can learn from the book business. Publisher Milou Klein Lankhorst will share the lessons learned so far.

    Speakers 

    Closing Keynote: Multimedia Transformations at Hürriyet

    Gogus will present on Hürriyet’s challenges including fast migration to digital channels, strong competition in classified business from internet companies and need for an integrated perspective of digital and print journalism. With respect to the multimedia transformation currently under way at Hürriyet, Gogus will explain the several initiatives including but not limited to revamp their mobile channels, reinventing several other external channels for engagement and traffic, converged teams based on need and priorities, making video a seamless part of their journalism and product experience and touching lives of their readers not limited with news but in an extensive fashion. Inclusive digital journalism, design thinking and technological innovation sit at the heart of all of these activities.

    Speakers 

Digital Media World 2016

Contact 

Shariff