Programme | Digital Subscriptions Summit

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Digital Subscriptions Summit

10 Jul 2018 to 11 Jul 2018
Kuala Lumpur
Malaysia

Programme | Digital Subscriptions Summit

Programme

Sessions

July 10
Tuesday

  • 09:00

    Day 1

    Welcome and introduction

    Speakers 

    Summit Chair Opening Address

    Speakers 

    Session 1: Paid Content & Business Models

    A detailed look into the metered, premium, free, hard paywall and hybrid models, analysing the pros and cons with examples.

    Speakers 

    Session 2: The paid content journey at Schibsted

    The Schibsted case study will look at how the paper started with paid content, business model, implementation, the changes over the years, and the results. Bard Skaar Viken will share the key learnings his team have accummulated over the past 6 years.

    Speakers 

    Lunch

    Session 3: Case studies from Asian pioneers

    The Straits Times: From Freemium to Metered to Freemium
    Eariler this year on March 26, The Straits Times' digital subscription journey came full circle. The paywall model of Singapore's largest daily went from being a freemium to a metered paywall, then back to freemium within a span of two years. Eugene Leow, Head of Digital Strategy for Singapore Press Holdings' English/Malay/Tamil Media Group will share the rationale and initial experience of pivoting back to a freemium model.

    Kompas.id: Offering Readers a Paid, Ad-less Option
    Kompas Daily's digital subscription initiative, Kompas.id, was launched in February 2017. In its first year, Kompas.id saw encouraging audience and revenue growth. While it currently does not come close to its print paper's daily circulation of 420,000 - Southeast Asia's largest circulation for a newspaper - Kompas.id shows a lot of promise. Its product marketing manager, Eko Prabowo, will share what differentiates Kompas.id from its ad-supported sibling, Kompas.com, and how the paid site is leveraging creative partnerships, marketing automation and e-newsletters to recruit and retain subscribers. 

    More speakers to be confirmed.

    Speakers 

    • Eugene Leow
      Head of Digital Strategy, English/ Malay/Tamil Media Group, Singapore Press Holdings Ltd, Singapore
    • Eko Prabowo
      Producting Marketing Manager, Kompas Daily

    Session 4: Workshop

    Participants will form groups to discuss and analyse which models could work in Asia.

July 11
Wednesday

  • 09:00

    Day 2

    Session 5

    Speakers to be confirmed. 

    Session 6: Implementing a paid content strategy - what are the steps?

    This session will dive deeper on understanding your customer preferences using data and analytics, and essential tech and tools. 

    Speakers 

    Lunch

    Session 7: Preparing the Newsroom for a Paid Content Implementation

    The deep involvement of the newsroom is critical to the success of any paid content implementation. How can you prepare the newsroom for this? What are the KPIs? What are the best practices?

    Speakers 

    Session 8: Subscriptions - Pricing, Marketing, Managing Churn

    How much to charge or discount to partner's customers, how to identify potential market segments and how to formulate an acquisition strategy are some of the most immediate questions on product managers' minds. This session will also offer useful pointers on how to recruit and retain subscribers and keep them loyal to one's editorial brand.

    Speakers 

    Concluding remarks

Digital Subscriptions Summit

Contact 

Shariff