Speakers | Digital Subscriptions Summit

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Digital Subscriptions Summit

10 Jul 2018 to 11 Jul 2018
Kuala Lumpur
Malaysia

Speakers | Digital Subscriptions Summit

Speakers

Expert Advisor, WAN-IFRA Global Advisory

Steffen Damborg (MBA) is a digital transformation specialist with over 10 years of experience in all aspects of running an online business in the media industry. 

He is a former Digital Director and Chief Development Officer at the leading Danish Publisher, JP/Politikens Hus, and is currently focusing on Digital Transformation for global media organisations accrued from his knowledge of working extensively in the Scandinavian market. 

Director Consumer Business - Schibsted Media

Bård Skaar Viken is Director Consumer Business in Schibsted Media. In his position Bård is responsible for all user revenues across four major Norwegian news media brands: Aftenposten, Bergens Tidende, Stavanger Aftenblad and Fædrelandsvennen. He also oversees a portfolio of magazines, niche services and junior products.

He joined Schibsted in August 2012 and has been in his current role since January 2017. Prior to his current role Bård has been Director Product and Consumer Business in Stavanger Aftenblad (2014-2015) and Director Digital User Revenues Schibsted Norway Subscription Media (2016)


Since 2014 he has worked primarily on growing Schibsteds subscription business with a special focus on increasing the number of paying digital subscribers, refining paid content models, drive conversion/sales and improving the overall customer journey.


He is a board member in the Norwegian Media Businesses’ Association.

Bård graduated from the University of Oslo in 2009 with a Master in Political Science and International Political Economy. He also has a Bachelor in International Studies.

Digital Subscriptions Summit

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