Programme | Editorial Analytics for NEW Media

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Editorial Analytics for NEW Media

16 Jan 2018 to 17 Jan 2018
Asia
Singapore

Programme | Editorial Analytics for NEW Media

Programme

COURSE OUTLINE 

  • Core concepts of analytics 
  • How media are developing and using editorial analytics 
  • Understanding the key metrics that matter for your business model(s) 
  • Using test and learn cycles to improve your traffic and content planning 
  • Common mistakes – and how to avoid them 
  • Analyzing the effects of social sharing to prove the return of social media activity 
  • How to track inbound traffic from Twitter, Facebook and other social platforms 
  • Analyzing time patterns and effectiveness
  • and more ....

Editorial Analytics for NEW Media

Shariff