Programme | Editorial Leaders - Module 4, Writing for the Web
Writing for the Web is a two day course, designed to bring writers and editors up to speed on the latest thinking in digital content.
The course will cover:
- Understanding the difference between print and digital content
- Consequences of the web: “atomised” content
- The challenge of finding readers
- Difference between flow and evergreen content
- Emerging digital content forms
- Structuring articles for the web
- The basics of SEO
- Writing great headlines for search and social
- Creating content people want to share
- Storytelling techniques in digital media
- Writing clearly and concisely for digital media
This two-day course covers both the mindset and skills needed to produce truly compelling digital-first content. Do you know your SEO from your CMS? How about your social web from your semantic web?
Great articles on the web are about much more than words. As well as reading well, you need to make sure the story looks good, is optimized for search engines and attracts attention when shared on social networks, because online, every single article needs to find its own audience.
The course will demonstrate how you can adapt the valuable skills you already have to the digital world, while integrating new content types into your work, to reach readers whoever they are, when they need the news you have.
The days will balance theory with plenty of practical exercises, and will conclude with action plans for each participant to take back into their work.