Programme | Local Digital Subscription Summit

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Local Digital Subscription Summit

Programme | Local Digital Subscription Summit



Workshop Leader Sofia Olsson Olsén


November 13

  • 19:00

    DRINKS @ Local Bar (tbc)

November 14

  • 09:30

    Welcome from FAZ and local insights


  • 09:45

    Agenda / Big picture / Measurement


    • Director, Europe / Africa & Global Advisory, WAN-IFRA, Germany
  • 10:00

    A digital first newsroom

    How to both drive digital subscriptions (and produce an attractive printed paper)




  • 10:15

    Status collecting - biggest challenges

    Challenges to sell content online

  • 10:30

    To sell journalism online – external

    The differences between big and small newsrooms regarding organization and resources when it comes to understanding the user behavior, to collect and use data.

  • 11:10


  • 11:30

    To sell journalism online – internal

    To start at the top, how does the management team work with, and communicate, the strategy and the business goals for the newspaper?

  • 12:10

    A year into premium paid content: what’s working, what’s missing in La Voix du Nord’s strategy?

    Two years ago, the regional newspaper La Voix du Nord (headquartered in Lille, France and part of Rossel Group) launched a major project to prepare a new editorial and business strategy.


  • 12:40


  • 13:40

    Focus on The Product

    How to delight readers with a small dev budget?

    Engagement from speed and localisation

    The Android app of Nordbayern News is rated 4.2 stars on the Play Store. It runs super fast and achieves a high level of daily engagement with simple to configure push notifications. Crucial to their success: re-imagining the online reader experience without trying to replicate anything from print. (talk will be in German!)


  • 14:25

    Making a successful local data strategy


    • What do current digital subscribers read?
    • How could we share / aggregate anonymous editorial data?
    • How to understand print subscriber requirements online?
    • Cost effective data platforms / CRM etc
    • Utilising your ‘unfair advantage’ e.g. CRM data on local business 
  • 15:10

    Wrap-up / Next Steps & Follow-up Event

    Open discussion, reflections, questions

  • 16:00


Local Digital Subscription Summit