Programme | Masterclass: Digital Platforms Strategy for News Publishers

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Masterclass: Digital Platforms Strategy for News Publishers

Programme | Masterclass: Digital Platforms Strategy for News Publishers

Programme

Sessions

November 16
Friday

  • 09:00

    Introduction

    Location: 
    Hall 74 - First Floor

     A presentation of the lecturer and participants. An overview the workshop’s program and rules. Q&A.

  • 09:15

    News in the Age of Digital Platforms (1st Part)

    Location: 
    Hall 74 - First Floor

    Exercises: An analysis of the latest changes in Facebook’s News Feed. Building a social network.

    Lecture: The science of recommendation algorithms behind Facebook’s, Instagram’s and Youtube’s feeds. How to optimize for viral distribution. How to optimize for comments.

  • 11:00

    Coffee Break

    Location: 
    Ground Floor
  • 11:30

    News in the Age of Digital Platforms (2nd Part)

    Location: 
    Hall 74 - First Floor

    Analysis of a data set: Trends in online use for news, with the focus on trends in social and mobile.

    Discussion: exchange of participants’ experiences with digital platforms.

    Briefing: the best practices in using social platforms for the editorial purposes by the news publishers.

  • 13:00

    Lunch

    Location: 
    Hall 74 - Ground Floor
  • 14:00

    Marketing in the Age of Big Data

    Location: 
    Hall 74 - First Floor

    Exercice: Psychology tests developed by the University of Cambridge.

    Lecture: The latest trends in digital marketing: psychometrics, Big Data, and addressability. Digital marketing vs. traditional marketing. The role of trust in marketplaces.

    Analysis of case studies: the electoral campaign of Donald Trump, Facebook and fake news factories.

    Discussion: exchange of participants’ experiences with digital platforms.

    Briefing: the best practices in monetizing social platforms by the news publishers.

  • 15:30

    Coffee Break

    Location: 
    Ground Floor
  • 16:00

    Digital Disruption and Transformation of News Companies

    Location: 
    Hall 74 - First Floor

    Discussion on a case study: Evolution of a business model of the New York Times.

    Lecture: Three waves of digital disruption. Decoupling effects of digital platforms such as Facebook on news business models. Framework to respond strategically.

    Group work: Generating business models that address the roots of digital disruption.

    Briefing: Platform strategies at Agora, Axel Springer, Huffington Post, and Buzzfeed.

    Group work: Applying the framework to participants’ companies.

  • 17:00

    End of Masterclass

Masterclass: Digital Platforms Strategy for News Publishers

Shariff