Categories and Descriptions | Middle Eastern Digital Media Awards

Middle Eastern Digital Media Awards

06 Mar 2019 to 07 Mar 2019
tbd
United Arab Emirates (the)

Categories and Descriptions | Middle Eastern Digital Media Awards

Categories and Descriptions

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  • Best News Website or Mobile Service

     

    This category for general news includes mobile web and apps, as well as desktop. Entries must demonstrate combined excellence in content and UX, as well as value to readers and advertisers. Innovative design, the use of multimedia (such as audio, video, info graphics, photography, etc) to better tell the story, speed of access and the service's overall contribution to revenue goals will also be taken into consideration.

     

  • Best in Lifestyle, Sports, Entertainment Website or Mobile Services

     

    This category for dedicated lifestyle, sports or entertainment products includes mobile web and apps, as well as desktop. Entries must demonstrate combined excellence in content and UX, as well as value to readers and advertisers. Innovative design, the use of multimedia (such as audio, video, info graphics, photography, etc) to better tell the story, speed of access and the service's overall contribution to revenue goals will also be taken into consideration.

     

  • Best Use of Online Video
 (including VR)

     

    Entries should demonstrate an ability to relate a story in a concise and objective way and improve the reader experience and engagement with the news brand. There should be consideration of the appropriate video format for specific platforms (e.g. Facebook vs YouTube). The technical quality of the shooting and realisation as well as the possible emotional and aesthetic impact of the video will also be taken into consideration.

     

  • Best Data Visualisation

     

    Entries should demonstrate excellence in design, usefulness and clarity of information conveyed on info graphics, in the context of (for example) breaking news or non-breaking news, information or entertainment. Special attention will be paid to creativity and visual impact, as well as the effectiveness on mobile devices.

     

  • Best Paid Content Strategy (incl. pay wall, membership or crowd funding models)

     

    Best new paid content initiative (via subscription, membership or crowd funding), with the aim of increasing revenue from readers. Entries should demonstrate understanding of brand strengths, clarity for the reader or customer, and an effective call to action.

     

  • Best Native Advertising / Branded Content Campaign

     

    Entries should demonstrate added value to readers/users via excellence in content marketing across multiple platforms. Entries will be measured on creativity, effective use of each media platform, brand voice and providing the best user experience in a post-ad blocking media environment.

  • Best Digital News Start-up

     

    This category is open to all independent news-related startups or larger news publishers launching new businesses or spin-offs. Entries should demonstrate clear value to their target market, stand out from the crowd and be able to outline a current or future business model.

     

  • Best in Social Media Engagement

     

    Entries should demonstrate an original offering, measurably grow user engagement, make best use of the relevant social media platform, and actively reflect the voice and tone of the news brand.

     

  • Best Marketing Campaign for News Brand

     

    This category is open for publishers' marketing campaigns for their own news brands. Entries should have clear messaging, an effective social strategy, strong brand voice and efficient targeting.

     

  • Best Digital Project to Engage Younger and/or Millenial Audiences

     

    Entries must demonstrate strong evidence of the publishing company’s success in engaging younger audiences around any kind of initiative, including but not limited to news literacy, editorial and public service.

     

Middle Eastern Digital Media Awards

Contact 

Shariff