Programme | New Content Formats for Millennials

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New Content Formats for Millennials

Programme | New Content Formats for Millennials

Programme

Sessions

July 05
Wednesday

  • 09:00

    Session 1 Compelling design for engaging the young

    In a multi-screen world where news media must compete for every second of attention of their readers and users, the way we produce and package news on different platforms is gaining a crucial importance in newsrooms across the globe.

    What are the latest, most exciting trends for packaging news content in print and on digital platforms and reach out to the widest audience?

    The very best of News Design

    This session offers an exciting look at print and digital winners from the 2016 Society for News Design (SND) competition. It will showcase examples from magazines and general circulation newspapers - daily or non-daily, broadsheet or tabloid, traditional or alternative -from all over the world, from the US and UK to Germany, the Philippines, Dubai or Hong Kong…

    Speakers 

    Print & digital editorial design implementation

    How to manage the (re) design process for rapidly creating the print and digital versions of a magazine.

  • 10:30

    Morning Coffee Break

  • 11:00

    Session 2: Immersive digital content

    Immersive content is more than 360 videos and VR. Deeply reported, visually presented content both in short, shareable formats as well as richly presented long-form content is engaging millennial audiences.

    Through case studies, we'll look at some of the best examples of new digital content formats including data journalism, visual storytelling and cutting edge long-form storytelling.

    Speakers 

  • 12:30

    Lunch

  • 13:30

    Session 3: Innovative storytelling through VR and 360º videos

    Led by Google News Lab's Irene Jay Liu, this workshop will showcase the resources and tools that Google makes available to newsrooms to tell stories through 360 photos, video, virtual reality and augmented reality. Featuring case studies and best practices from around the world.

    Innovating storytelling through VR and 360º videos

    Leaded by Google APAC's News Lab expert, Irene Liu, this workshop will showcase the resources and tools that Google makes available to newsrooms for developing innovating storytelling through VR and 360 videos. What are the skills and basic equipment needed to get started? Tutorial and best practices from around Asia...

    Speakers 

  • 15:30

    Afternoon Coffee Break

  • 16:00

    Session 3 - continued

    Reaching out to millennials with online video

    Producing compelling journalistic storytelling and audience involvement among the young with quality videos doesn’t compulsorily require a very large team and a huge investment. This case study will showcase how an Asian publisher gained international recognition and great audience engagement with their video work, while operating on a shoe string budget.

    Singapore Underwater: ST's first project in virtual reality

    Virtual reality is more than a buzzword - its a real chance for journalists to take audiences to places they've never been before. Here's the how and the why behind ST's first VR project.

    Speakers 

    • Interactive Graphics Journalist, The Straits Times

July 06
Thursday

  • 09:00

    Session 4: Exploring new types of conversation with your audience

    Chat apps and bots

    What are the strategic motivations that publishers such as Rappler of the Philippines, the NYT, the youth section of Helsingin Sanomat of Finland, and Quartz of the US – had for launching chatbots and developing conversational apps? How did they developed these projects and what business models are they using to support their journalism? Are this type of projects worth exploring for a newsroom with limited resources?

    We'll look at how they developed these projects quickly and efficiently to engage young audiences who consume news through social media and are increasingly turning to messaging platforms.

    Speakers 

    Social media as a distribution channel

    Social media platforms such as Facebook are the new internet for many (mostly mobile) users. As publishers, we have no other choice than trying to reach and monetise our audience where it is. Distributing content via social media is no longer a bottleneck: it can shape content and grow readership. What are the different editorial and business options for distributing content on Facebook and other social networks. Case study from an Asian digital-only publication.

  • 10:30

    Morning Coffee Break

  • 11:30

    Session 5: Using audience data to refine your millennial strategy

    One of the biggest strategic challenges for modern media organisations is how to set priorities, or put another way: There are so many things you can do. How do you decide what you must do?

    We will look at how major news organisations including the Financial Times and millennial powerhouse Mic in the US are using audience data to refine their strategy, set priorities and drive growth, and we'll outline how you can use data to unlock new opportunities.

    Speakers 

  • 12:30

    Lunch

  • 14:00

    Session 6 : Interactive storytelling for users on the go

    Lessons we've learnt so far at ST Visuals

    Creating content for a mobile-first and time-starved audience is challenging but full of creative solutions. Not everyone consumes content equally. Interactive graphics allow us to provide various layers of information, from the simplified for the average reader to the more complex for those readers who want to dive deeper into the story or data. Rebecca will go through some of the key lessons the ST Visuals team have learnt from their recent projects.

    Speakers 

    • Interactive Graphics Journalist, The Straits Times

    Matching Format to Content (Hands-on session)

    Learn how to use the best free tools for creating interactive storytelling. An overview of best practices for VR, AR, Text on Video…

    Speakers 

  • 15:30

    Afternoon Coffee Break

  • 16:00

    Session 6 - Continued

    Hands-on session: Matching Format to Content

    Learn how to use the best free tools for creating interactive storytelling. An overview of best practices for VR, AR, Text on Video…

    Speakers 

  • 16:30

    Closing keynote: Helping the young to face false news

    WAN-IFRA and the American Press Institute recently published a report which describes 7 ways forward to help young audiences to fight fake news. The publication is linked to a database of 130 initiatives from 40 countries that you can reproduce in your newsrooms.

    Speakers 

New Content Formats for Millennials

Contact 

Shariff