Programme | Print World 2017

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Print World 2017

10 Oct 2017 to 12 Oct 2017
Berlin
Germany

Programme | Print World 2017

Programme

Sessions

October 10
Tuesday

  • 09:30

    Publishing in Challenging Times

    Location: 
    Messe Berlin, Hall 22a

    Keynotes of International News Publishers

    Moderator 

    Keynote: Transforming Media Companies

    The Internet and associated technologies have caused massive disruptions in several industries including newspapers. Newspapers are responding to the challenge by constant innovation and implementing new ideas and business models. The keynote will examine how a leading media company undertook this transformative journey.

    Speakers 

    Keynote

    Speakers 

    • Mathias Döpfner
      Chairman of the Board of Axel Springer and President of the Federation of German Newspaper Publishers

    Keynote: dmg’s global expansion – and how the Daily Mail is growing its brand

    How dmg media, publishers of the Daily Mail, Metro and MailOnline – the world's largest English-language newspaper website – has expanded globally, and how the Daily Mail is continuing to grow its brand.

    Speakers 

  • 13:30

    The Power of Print

    Location: 
    Messe Berlin, Hall 22a

    Research: Print-Online Performance Gap, a study on 51 US metropolitain newspapers.
    Will 2017 be the tipping point for print media? What is the view of advertisers?
    The most read UK newspaper is popular among the young as well.

    Moderator 

    The Print-Online Performance Gap

    Using a longitudinal analysis of readership data of 51 US newspapers, Chyi’s findings, essentially, say that newspapers’ assumptions, and subsequent strategies, that “print will one day die” and “digital will rule” were woefully off the mark.

    She concludes: “The key is to acknowledge the reality, drop the death narrative [of print], value audience research, and deliver quality content through preferred platforms. Albeit no longer ‘wildly pro t- able,’ there is still a future of newspapers.”

    Speakers 

    • H. Iris Chyi
      Associate Professor, School of Journalism at the US University of Texas at Austin

    Will 2017 be the tipping point for print media?

    Marketers and their media and creative agencies are reconsidering print as a crucial part of their media mix. Major advertisers have recently voiced their concerns over the structural weaknesses of digital media. Effectiveness studies see the continuing shift to digital media as an over-investment and not justified by evidence. Expert highlight how online brands are using print to extend their experience.

    Speakers 

    • Marketing Manager – Europe, Print Power, Belgium.

    Who says millennials don't read newspapers?

    Launched in 1999, Metro is now the most read newspaper in the UK in terms of monthly reach according to the National Readership Survey with 10.4m readers a month in 2016. While many still talk about the inevitable death of newspapers – the enduring success of this title proves that readers, and even millennials, still love print.

    Speakers 

October 11
Wednesday

  • 11:30

    Targeted Newspapers

    Location: 
    Messe Berlin, Hall 22a

    Successful print products are smaller, community and interest focused and follow needs and habits of different audiences. Digital printing and offset production are used to target specific communities.

    Moderator 

    • Gianni Paolucci
      President of ASIG (Associazione Stampatori Italiana Giornali)

    Personalised news with digital printing

    The Italian CSQ print centre is using digital inkjet prining to produce personalised print products. Customers can choose from various content packages, advertisers benefit from target audiences.

    Speakers 

    • General Manager, CSQ - Centro Stampa Quotidiani, Italy

    Fußball BILD – the first German football daily

    Fußball BILD is a German sports newspaper strictly focusing on football. Since 20 January 2017 it has been published daily by Axel Springer Verlag. Frank Mahlberg is the resposible manager of this new printed daily newspaper. He will report about first experiences.

    Speakers 

    • Managing Director Print of BILD & Managing Director of B.Z., Axel Springer SE, Berlin, Germany

    Hyper-local personalised news

    Sogemedia is a newspaper company, specialising in publishing local news weeklies, in which it is the leading independent group in France. Its headquarters is in Paris, although a large part of its activities are based in Avesnes-sur-Helpe (Nord), including its own digital inkjet printing plant.

    Speakers 

  • 15:30

    New Print Business

    Location: 
    Messe Berlin, Hall 22a

    How can you attract new print advertising customers, create new print business for the printer and new print products for the publisher in the digital age?

    Moderator 

    Giving some love back to print advertising sales!

    Mike Blinder has generated over 100 Million Dollars in for the global newspaper industry. And, to this day: One-half of that revenue each year is traditional print advertising! There is no question that digital disruption is effecting our audience and profits. However, are we living a “self fulfilling prophecy” by moving our focus away from leveraging our editorial assets as a core revenue source? There is profit for newspapers when we focus on what we do best! And, modernize our  products & sales programs so they become more exciting to our audience and advertisers.

    Speakers 

    Attracting New Customers

    Druckzentrum Rhein Main (DRM) in Rüsselsheim, Germany, is an independent newspaper printing company and sells its services not only to its shareholders but to the whole regional market. DRM is highly automated and has got a nearly completely digital workflow. It also has technical add-ons like stitching modules, super-panorama pages and postcard gluing, which are well-appreciated by customers.

    Speakers 

    New Print Products

    Frankfurt Business Media started in 2001 and is the interdisciplinary media publisher for business and finance of the F.A.Z. Group. FBM is addressing target group families: management executives, entrepreneurs and financial service providers. A portfolio of specialty products has been created around the specialist media. These cover all media formats: events, job exchanges, personnel recruitment, special periodicals in print and online as well as research.

    Speakers 

    • Hannes Ludwig
      Managing Director, Publishing House Frankfurt Business Media (FBM), Manager Business Unit “New Business Portfolio” at F.A.Z. GmbH

October 12
Thursday

  • 11:30

    Print 4.0

    Location: 
    Messe Berlin, Hall 22a

    Automatic Data Optimisation
    Press Automation
    Mailroom Automation

    Moderator 

    • Managing Director/CEO, PreMedia Newsletter, Germany

    Press Automation

    Matthias Voß will explain how the organisational, machine and personnel challenges related to their print innovation project of implementing a KBA Commander CL were solved. He will work on how the collaboration with editorial offices and publishers works to ensure the production of 16 local editions of the Märkische Allgemeine with a total circulation of 120,000 newspaper copies, which backup solutions have been found, and what staff leadership means on such a modern printing press.

    Dr. Holger Barthel then will present the background software solutions that ensure the success of the installation in Potsdam.

    Speakers 

    • Manager Printing, Pressedruck Potsdam GmbH, Germany
    • Holger Barthel
      Manager IT, Gutenberg Rechenzentrum Hannover, Germany
  • 15:30

    Mastering Present and Future

    Location: 
    Messe Berlin, Hall 22a

    Technology managing communication with users/readers
    Robitic Journalism
    Innovative Publishing

      

    Moderator 

    Filtering Inflammatory Comments Using Smart Technology

    Speakers 

    • Nicolai Erbs
      Co-Founder Privalino, Technical University Darmstadt, Germany

    Closing Keynote

    Speakers 

Print World 2017

Contact 

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