Programme | Print World 2017

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Print World 2017

10 Oct 2017 to 12 Oct 2017
Berlin
Germany

Programme | Print World 2017

Programme

Sessions

October 10
Tuesday

  • 09:30

    Publishing in Challenging Times

    Location: 
    Messe Berlin, Hall 22a

    Keynotes of International News Publishers

    Moderator 

    • Jeff Jarvis
      Professor and Director, Tow-Knight Center for Entrepreneurial Journalism, CUNY Graduate School of Journalism, USA

    Welcome

    Speakers 

    Keynote: Transforming Media Companies

    The Internet and associated technologies have caused massive disruptions in several industries including newspapers. Newspapers are responding to the challenge by constant innovation and implementing new ideas and business models. The keynote will examine how a leading media company undertook this transformative journey.

    Speakers 

    • Vice Chairman, The New York Times Company, USA, and President WAN-IFRA

    Keynote: A strong media industry as a basis for democracy

    The state of the media is an indicator for the state of democracy. One cannot exist without the other. While disputable political movements arise in the western world questionable business models turn the work of news outlets into revenue for social media platforms. These issues are connected. The keynote will explain what needs to be changed – in the name and favor of democracy.

    Speakers 

    • Mathias Döpfner
      Chairman and CEO of Axel Springer SE, and President of the Federation of German Newspaper Publishers

    Keynote: dmg’s global expansion – and how the Daily Mail is growing its brand

    How dmg media, publishers of the Daily Mail, Metro and MailOnline – the world's largest English-language newspaper website – has expanded globally, and how the Daily Mail is continuing to grow its brand.

    Speakers 

    • Kevin Beatty
      CEO, dmg media, United Kingdom, and First Vice-President WAN-IFRA
  • 13:30

    The Power of Print

    Location: 
    Messe Berlin, Hall 22a

    A US research project shows the power of print in all areas. Will 2017 be the tipping point for print media with advertising? The most read UK newspaper is popular among young readers.

    Moderator 

    The Print-Online Performance Gap

    Using a longitudinal analysis of readership data of 51 US newspapers, Chyi’s findings, essentially, say that newspapers’ assumptions, and subsequent strategies, that “print will one day die” and “digital will rule” were woefully off the mark.

    She concludes: “The key is to acknowledge the reality, drop the death narrative [of print], value audience research, and deliver quality content through preferred platforms. Albeit no longer ‘wildly profitable,’ there is still a future of newspapers.”

    Speakers 

    • H. Iris Chyi
      Associate Professor, School of Journalism at the US University of Texas at Austin

    Will 2017 be the tipping point for print media?

    Marketers and their media and creative agencies are reconsidering print as a crucial part of their media mix. Major advertisers have recently voiced their concerns over the structural weaknesses of digital media. Effectiveness studies see the continuing shift to digital media as an over-investment and not justified by evidence. Experts highlight how online brands are using print to extend their experience.

    Speakers 

    • Managing Director, Print Power Europe, Brussels, Belgium

    Who says millennials don't read newspapers?

    Launched in 1999, Metro is now the most read newspaper in the UK in terms of monthly reach according to the National Readership Survey with 10.4m readers a month in 2016. While many still talk about the inevitable death of newspapers – the enduring success of this title proves that readers, and even millennials, still love print.

    Speakers 

October 11
Wednesday

  • 11:30

    Targeted Newspapers

    Location: 
    Messe Berlin, Hall 22a

    “Successful print products are smaller, community and interest focused and follow needs and habits of different audiences. Digital printing and offset production are used to target specific communities.” WAN-IFRA World Press Trends 2016

    Moderator 

    • Peter Kirchner
      Managing Director, Kirchner + Robrecht, management consultants

    Personalised news with digital printing

    The Italian Centro Stampa Quotidiani print centre is using digital inkjet printing to produce personalised print products. Customers can choose from various content packages, advertisers benefit from target audiences.

    Speakers 

    • General Manager, CSQ – Centro Stampa Quotidiani, Italy

    Fußball BILD – the first German football daily

    Fußball BILD is a German sports newspaper strictly focusing on football. Since 20 January 2017 it has been published daily by Axel Springer Verlag. Frank Mahlberg is the responsible manager of this new printed daily newspaper. He will report about their experiences so far.

    Speakers 

    • Managing Director Auto, Computer, Sport, Axel Springer SE, Berlin, Germany

    Hyper-local personalised news

    • When a reader can choose the content, the newspaper really becomes his/her personal newspaper.
    • We can revive the local advertising market if we offer each store a support to the size of its catchment area.
    • There was the printed newspaper, there was digital. There is now digitally printed personalised news.
    • A newspaper for every reader; digital printing makes the dream a reality.

    Speakers 

  • 15:30

    New Print Business

    Location: 
    Messe Berlin, Hall 22a

    How can you develop more print business in the digital age, attract new advertising customers, create new business for the printer and new products for the publisher? Learn from international case studies.

    Moderator 

    Giving some love back to print advertising sales!

    Mike Blinder has generated over 100 Million Dollars in for the global newspaper industry. And, to this day: One-half of that revenue each year is traditional print advertising! There is no question that digital disruption is effecting our audience and profits. However, are we living a “self fulfilling prophecy” by moving our focus away from leveraging our editorial assets as a core revenue source? There is profit for newspapers when we focus on what we do best! And, modernise our  products & sales programs so they become more exciting to our audience and advertisers.

    Speakers 

    Attracting New Customers

    Druckzentrum Rhein Main (DRM) in Rüsselsheim, Germany, is an independent newspaper printing company and sells its services not only to its shareholders but to the whole regional market. DRM is highly automated and has got a nearly completely digital workflow. It also has technical add-ons like stitching modules, super-panorama pages and postcard gluing, which are well-appreciated by customers.

    Speakers 

    New Print Products

    Frankfurt Business Media started in 2001 and is the interdisciplinary media publisher for business and finance of the F.A.Z. Group. FBM is addressing target group families: management executives, entrepreneurs and financial service providers. A portfolio of specialty products has been created around the specialist media. These cover all media formats: events, job exchanges, personnel recruitment, special periodicals in print and online as well as research.

    Speakers 

    • Hannes Ludwig
      Managing Director, Publishing House Frankfurt Business Media (FBM), Manager Business Unit “New Business Portfolio” at F.A.Z. GmbH

October 12
Thursday

  • 11:30

    Print 4.0

    Location: 
    Messe Berlin, Hall 22a

    Print technology adapts the concepts of “Industry 4.0”. Print 4.0 boosts automatation in data handling, press and mailroom operation to a new level.

    Moderator 

    • Managing Director/CEO, PreMedia Newsletter, Germany

    Investing in the future of print

    Through the end of 2018, the internationally active media house Styria in Graz, Austria, is investing a total of 30 million euros to ensure the cross-media capabilities of all of its brands and partners in the future.

    • Two new printing presses in Graz
    • A complete renovation of the printing press in St. Veit
    • Three new mailroom systems at both sites

    The print portfolio will also be extended, with more special advertising formats and additional features that will bolster Styria’s reputation as a bold, innovative media business and offer its customers and readers even more: high-tech in print as well.

    Speakers 

    • Christian Wilms
      Managing Director, Styria Print Group and Druck Carinthia

    Press Automation

    Matthias Voß will explain how the organisational, machine and personnel challenges related to their print innovation project of implementing a KBA Commander CL were solved. He will work on how the collaboration with editorial offices and publishers works to ensure the production of 16 local editions of the Märkische Allgemeine with a total circulation of 120,000 newspaper copies, which backup solutions have been found, and what staff leadership means on such a modern printing press.

    Dr. Holger Barthel then will present the background software solutions that ensure the success of the installation in Potsdam.

    Speakers 

    • Manager Printing, Pressedruck Potsdam GmbH, Germany
    • Holger Barthel
      Manager IT, Gutenberg Rechenzentrum Hannover, Germany

    The changing role of newspaper printers

    The publishing and the printing businesses are deverging. The role of newspaper printers is changing fundamentally. Printers are extending their market beyond the traditional scope and invest in marketing and sales. Research shows how business models are developing and which technical solutions are most important.

    Speakers 

  • 15:30

    Mastering Present and Future

    Location: 
    Messe Berlin, Hall 22a

    The last session of the conference looks into the future where technology can help to manage the communication with users/readers. It gives an example how newspapers can promote a sustainable ecologic future. The closing keynote will provide perspectives of a fast changing market from a fresh perspective.

      

    Moderator 

    Filtering Inflammatory Comments Using Intelligent Algorithms

    Comments on articles are valuable feedback for newspapers, however, moderators are required to prevent the publication of inflammatory comments. We developed intelligent algorithms to automate the classification of comments. Is this solution applicable to all newspapers, and which further insights can be drawn from the comments?

    Speakers 

    • Nicolai Erbs
      CTO & Co-Founder Kitext GmbH, Duisburg, Germany

    Building Durability in Print

    The Times of India Group fully believes in the Power of Print. All activities are choreographed to growing printed copies and readership. In this effort, an unique innovation was unveiled on World Environment Day, June 5th 2017 – spreading seeds thrugh newspapers. Three live editions realised.

    Speakers 

    • Technical and Production Director, The Times of India

    Reader-centric print transformation: An emerging markets perspective

    The Hindu Group is India’s most respected news media group. In a newspaper market dominated by an advertising-led approach, we are transforming our 138-year old organisation through a reader-centric, print-led, technology-enabled model. What does it take to swim against the tide in the world’s largest democracy?

    Speakers 

Print World 2017

Contact 

Shariff