Programme | Relaunching Websites and SEO

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Relaunching Websites and SEO

04 Apr 2019 to 05 Apr 2019
Bangalore
India

Programme | Relaunching Websites and SEO

Programme

Workshop SEO : News-SEO + Relaunch SEO   Day 1, 4-April-2019
  1. Introduction of trainer and participants
  2. Brief overview "SEO for publishers
    • What is new in SEO in 2019?
  3. Introduction to News SEO (technical, editorial, news gaming)
  4. Time for FAQ and your questions
  5. Case study: a critical glance at one of the participants´ website
  6. Overview relaunch SEO
  7. General considerations 6 months before the relaunch
    • Why do you want to relaunch? 
    • What would the ideal news portal (for SEO)?
    • Planning topic pages and automatic link structures
    • Time to clean up the website before the relaunch?
    • Do you have access to necessary tools/accounts?
  8. Time for FAQ and your questions
  9. Case study: a critical glance at one of the participants´ website
  Day 2, 5-April-2019
  1. Time to discuss open questions from day 1
  2. The big checklist for SEO-Relaunches
  3. Tools and sources for gathering all URLs that have ever existed
    1. Introduction to crawling with Screaming Frog
    2. Case study: a critical glance at one of the participants´ website
    3. Your turn: crawl your website - what do you find? (PRACTICAL EXERCISES)
    4. Analyse your URLs and your content
    5. What content do you have?
  4. Are there old directories, subdomain, redirects, mirror domains?
  5. Planning and setting up URL redirections 
  6. Search Console + Analytics + robots.txt + xml-sitemaps
  7. Last minute testing with the new site
    • Onsite
    • Redirects / URLs / links
    • Speed, structured data, mobile friendliness
    • Your turn: test your site - what are your findings (PRACTICAL EXERCISES)
  8. Extensive Testing + Review after the relaunch
  9. Time for FAQ and your questions
  10. Case study: a critical glance at one of the participants' website
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Relaunching Websites and SEO

Contact 

Shariff