Rise of Long-Form Storytelling
Newspapers and magazines have long produced the most in-depth journalism when compared to broadcast or digital outlets, but in the era of short social updates and mobile messaging, some have feared that long-form journalism would not attract the audiences in this attention-deficit age.
However, research has shown that high impact, long-form journalism is critical to maintaining a strong brand across print and digital platforms, and in-depth features and investigations are enjoying a renaissance as digital services create bold new opportunities for storytelling.
In this course, we will look at how to plan high impact long-form pieces for print, desktop, mobile and social audiences. We will plan and produce a long-form package and develop a social campaigns to promote your highest quality and highest investment journalism so that is has maximum impact and engagement.
Download workshop brochure here