The Newsroom Summit 2019

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The Newsroom Summit 2019

05 Nov 2019 to 06 Nov 2019

 Editorial strategies for engaging, high-performing, premium content

Verdens Gang (VG), Oslo
5-6 November 2019




  • 1

    New challenges for editors

    The role of the editor keeps expanding! Is it possible to combine analytics, financial and editorial knowledge while linking better with colleagues in marketing and sales?


  • 2

    Engagement, relevance & personalisation

    Last year in the group work we came up with an impressive list of engagement metrics. How can you define these and make the insights actionable?
  • 3

    Brand & Voice

    What's the link between the two? How much should the editor be involved in brand marketing campaigns? How to differentiate premium content from competitors.

  • 4

    Evolution of storytelling

    As news consumption habits change, what new formats, new tools, new platforms are publishers experimenting with?


The Newsroom Summit is followed by the WAN-IFRA SCANDINAVIAN STUDY TOUR on 7 and 8 November in Oslo and Stockholm. On this tour, we will visit leading Nordic publishers in Oslo & Stockholm and discuss content monetisation and subscription strategies powered by the newsrooms.

Photo: Thomas Mattsson, Editor-in-Chief and Responsible Editor of Expressen (Sweden) is pictured with participants from the 2018 Study Tour.