Programme | The Newsroom Summit 2019

The Newsroom Summit 2019

05 Nov 2019 to 06 Nov 2019

Programme | The Newsroom Summit 2019


We are working together with a team of inspirational newsroom leaders and strategists, including, Ingeborg Volan, Swantje Dake, Dmitry Shishkin, Randi S. Øgrey, and Federica Cherubini, to identify the trends and topics that are most relevant to all senior editors and managing editors. Below is the first draft of our programme. More sessions to be added soon!


November 04

  • 19:00

    Pre Newsroom Summit get-together

November 05

  • 08:30

    Registration / coffee - meet fellow participants and speakers!

  • 09:20

    A few words about this year's Summit

  • 09:30

    The VG Blueprint

    An insight into our host VG: the leading brand in the Schibsted portfolio. Editor-in-Chief, Gard Steiro, shares the group’s current burning issues and how the investment in quality journalism and technology is driving VG to greater heights.


    • Editor in Chief and CEO, VG - Verdens Gang AS, Norway
  • 10:00


    Managing interdisciplinary newsrooms: The key to building innovation

    How to spark out-of-the-box-thinking in newsrooms? Open your doors for people with wildly different backgrounds to work with you! But you’ll need a fresh tool set and new management approaches. Uli Köppen shares her own experience building up an interdisciplinary data journalism team at German Public Broadcaster BR. And the condensed experience of leaders in the industry she interviewed during her Nieman Fellowship at Harvard and MIT.


    • Head of data journalism, Bayerischer Rundfunk (ARD), Germany

    Reshuffling the newsroom at Dagens Næringsliv


    • Director of Audience Engagement, Dagens Næringsliv, Norway
  • 11:10

    Networking Coffee Break

  • 11:40


    Leadership in the newsroom: Journalism as a driver for change.


    • News Director, NRK (Norwegian public service broadcaster), Norway
  • 12:10


    Reaching out to new paying audiences at Amedia


  • 12:40

     Reader Loyalty - The main pillar for Badische Zeitung's premium content strategy 


    • Social Media editor and Digital Product development, Badische Zeitung, Germany
  • 13:00


  • 14:00


    Different approaches to engaging subscribers in a regional vs. a national news title: Stuttgarter Zeitung and Süddeutsche Zeitung

    Paid-model for regional newspapers. Swantje Dake will discuss how they started in 2016 with a metered model, and why they started Freemium/StZ Plus in 2017. She will talk about what they tried, why they failed and how they’ve been succeeding the second time around. She will also discuss the difficulties of being a publisher that is still mostly print focused with few capacities for digital while trying to bring in people with new skills and letting them work together in an integrated team and newsroom. In addition, Dake will describe how they are developing different strategies for Stuttgarter Zeitung and Stuttgarter Nachrichten, which are both produced by one team and newsroom. She will also talk about how they are now increasing their numbers of digital subscribers. Some “best practice” ideas for the newsroom and content topics will be presented as well.


    • Editor in Chief Digital, Stuttgarter Zeitung, Germany
  • 15:00

    Networking Coffee Break

  • 15:00

    BREAKOUT SESSION - Own the phone: Why mobile storytelling matters more than ever

    With more than 60% of the global consumers using their smartphones as the primary device for news, “digital-first” must turn into “mobile-first” for news publishers. New technologies and mobile content formats can lift consumer engagement with more and better content. Session sponsored by CCI


  • 15:20

    BREAKOUT SESSION: Climate change in the newsrooms: a “Work Storm” for editors.

    A brainstorming workshop on how newsrooms could improve their coverage of the current climate crisis. Editors are invited to learn about the main shortcomings in climate crisis communication at the moment, share their own perspectives and experiences, and actively improve the quality of reporting with concrete examples. During one hour, Editors will be able to learn by participating in a practical workshop, and provide insights based on their own experiences (contributing to the QUEST toolkit for Journalists).


    • Award-winning journalist, photographer and writer, Switzerland
  • 15:40

    Table Discussions: Engagement & Relevance

    A deep dive into the topics of audience engagement and personalisation. Participants can join small group discussions, raising their own challenges and experiences with industry leaders. Summaries of these discussions will be presented to all groups.
  • 16:30

    Content engagement beyond news: outside perspectives from an insider

    How do content, product, data, travel, strategy, creativity and monetisation align together at Сulture Trip? Dmitry Shishkin joined one of the most exciting startups in the UK as Chief Content Officer just under a year ago after years with BBC News.


  • 17:00

    Wrap up day 1

  • 18:00

    Drink reception hosted by Schibsted

    Welcome address by Siv Juvik Tveitnes, CEO of Schibsted Media Division. Join us and continue the conversation!


November 06

  • 08:30

    Arrival of participants

  • 08:45

    Breakfast session: editorial insights


    • Editorial insights administrator, Dagens Næringsliv, Norway
  • 10:05


    Members only: Tortoise Media - a new format to engage the super engaged


  • 10:30

    News automation – how Schibsted is going all in

    In the 2019 Schibsted Future Report, Aftonbladet’s Managing Editor Michael Poromaa called it “one of the biggest revolutions in the history of Schibsted”. He was talking about how Aftonbladet now combine large structured data sets with a Natural Language Generation process to automatically generate articles in Sports and Traffic news. Since then, Schibsted have decided to make the tech available across the entire group. In this session, Mattias Andersson at Aftonbladet and Niklas Plikk at VG will provide a unique and practical peek inside Schibsted’s big drive in robot journalism and news automation.


  • 11:15

    Networking Coffee Break

  • 11:30

    BREAKOUT SESSION: Benchmarking multimedia content and engagement

    WAN-IFRA, in association with Agence France-Presse, recently conducted a global survey of nearly 100 newsroom executives to gauge some of the trends in multimedia content production, especially what works to build engagement. We will discuss the findings and get feedback about what participants think works in their newsrooms.


    • Director of Insights & Editor-in-Chief, WAN-IFRA, Germany
  • 11:50

    News Literacy session

  • 12:20

    Table discussions: Brand & Voice / Evolution of Storytelling

    A deep dive into the topics of Brand & Voice OR Evolution of Storytelling. Participants can join small group discussions, raising their own challenges and experiences with industry leaders. Summaries of these discussions will be presented to all groups.
  • 13:00


  • 14:00


    How much should the editor be involved in brand marketing campaigns?

    more info to follow
  • 14:30

    Networking Coffee Break

  • 15:15

    Local Nordic News collaboration: The Agderposten Project

    Agderposten Medier has established a partnership of 23 independantly owned local newspapers the last 2,5 years. The collaboration includes common platforms of editorial systems, digital platforms, advertisement systems, subscription systems and IT-services. It also delivers several services within the mentioned areas. The goal of this collaboration is to increase the common volume in order to achieve better digital development and to increase the ability to handle the digital transformation.


  • 16:30

    Wrap up NRS19

  • 16:45


The Newsroom Summit 2019