Programme | Video Action Days

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Video Action Days

02 Oct 2017 to 03 Oct 2017
Zagreb
Croatia

Programme | Video Action Days

Programme

Sessions

October 02
Monday

  • 14:30

    Arrival of participants and registrations opening

  • 15:00

    Welcome

    Moderator 

    • Executive Director of Europe and Africa, WAN-IFRA, Germany
  • 15:10

    State of video: Trends to watch

    Keynote 

  • 15:40

    Our Video Priorities

    Moderator 

    • Executive Director of Europe and Africa, WAN-IFRA, Germany

    How to master your digital video strategy?

    24sata will exclusively reveal the latest results of research on how audience uses video. I will showcase best video practices from winning video department in the Adriatic region, and answer on question:

    How to  take advantage of YouTube, Facebook and Instagram video and establish an engaged audience? 

    Speakers 

    Six things you must know about online videos

    Speakers 

    Why video for mobile?

    The BBC World Service is undergoing a four-year expansion programme, launching a number of new language services and investing in existing services. But the project isn’t about doing more of the same; it’s about transforming what we do to meet the demands of younger consumers across all our different markets, especially in mobile, social and video.

    Speakers 

    • Mobile Editor, BBC World Service, United Kingdom
  • 17:10

    Coffee Break

  • 17:30

    The Influencers´ Generation

    Moderator 

    • Executive Director of Europe and Africa, WAN-IFRA, Germany

    How to explain what I do !

    Influencer? What does it mean? 

    How can influencers live from their shows on Youtube or from their Instagram and Snapchat Stories? 

    Speakers 

    Myself as a marketing weapon

    Speakers 

  • 18:30

    Networking time + Drinks & Food

    Learn, share and meet up with your peers from the publishing industry! 

    Expand your network!

     

October 03
Tuesday

  • 09:00

    Good Morning!

    Moderator 

  • 09:15

    Video Resources

    Moderator 

    Organizing video resources at EL PAÍS

    Speakers 

    Lean and effective: How to produce quality videos within your existing organisation

    Master your online video strategy without investing heavily in TV-studios, equipment and additional staff. Pascal Fessler will show you the minimal gear every mobile journalist must have to produce quality videocontent on a regular basis. You’ll learn from Case Studies how to implement the whole video workflow within your organisation and how to maintain a sustainable and sucessful video output for the relevant channels.

     

    Speakers 

  • 10:15

    Coffee Break

  • 10:45

    The News Journey

    Moderator 

    Expressen TV: How did one of Sweden's oldest tabloids become the home of breaking news?

    Speakers 

    BILD Web TV: A live-broadcaster successfully competing with classic TV-broadcasters

    Speakers 

    Online video news use and strategies

    What share of the online news audience watches news videos on-site and off-site in different countries? How do different types of video (live, short, long form) fare in different platforms? In which occasions do audiences prefer getting their news via video rather than text?

    Speakers 

  • 12:15

    Lunch Break

  • 13:15

    Video Revenue

    5 Ways videos will make money in 2018

    How publishers are making money on emerging platforms and why social media apps like Snapchat and Facebook are trying to steal ad dollars from TV?

    Moderator 

    Keynote 

    Unique monetization strategy of Aftonbladet TV

    Speakers 

  • 14:30

    End of Video Action Days

Video Action Days

Contact 

Shariff