Programme | World News Media Congress

World News Media Congress

12 Jun 2016 to 14 Jun 2016
Cartagena
Colombia

World Editors Forum · World Advertising Forum

Programme | World News Media Congress

Programme

Sessions

June 12
Sunday

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    12:30

    • Workshops

    Virtual Reality Gets Real (GAMI Workshop)

    Location: 
    Sala de Reunion 302, Convention Center Cartagena de Indias



    Our tech partner:

    Organised by the Global Alliance for Media Innovation (GAMI)

    This workshop will explore current practices of virtual reality (VR), augmented reality (AR) and immersive 360 videos. We are going to analyse how these technologies can enrich journalism across the globe and review the latest developments in the virtual reality market, latest investments, immersive video capture techniques, dissemination via mobile VR players, ways to develop virtual reality apps and generate ideas about how immersive technologies can make a significant impact in future newsrooms.

    Speakers 

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    13:00

    • Workshops

    Press Freedom Roundtable: Writing the Peace – Covering Conflict and What Comes Next

    Location: 
    Salón Barahona 4, Convention Center Cartagena de Indias
    The role of media in covering conflict, reporting resolution, and promoting peace: what can we learn from media working in post-conflict societies? what lessons are to be drawn from Colombia’s example? what challenges remain for journalists in more peaceful times?   A discussion on what comes next for media as society moves towards more peaceful times – lessons learned and professional experience from a varied international perspective.

    Moderator 

    • Periodista y Profesor, Universidad de la Paz, San José, Costa Rica

    Speakers 

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    13:30

    • Workshops

    Small and Mid-Sized Publishers Annual Meeting

    Location: 
    Salón Barahona 3, Convention Center Cartagena de Indias

    This year's meeting will focus on the topic of media transformation. As an introduction, Nancy Lane will share insight from the Local Media Association : "We think publishing companies must innovate on the core side of their business (print product) but they also need to develop separate digital business units and dedicate a certain level of investment for this activity. We also believe that small and mid-sized companies have a natural talent for the organization of events and that they should make it a part of the overall strategy, with the appropriate resources/staffing" says Lane. "We actually have strong feelings (with data to back it up) on how to organize and staff all three areas". Lane will be joined by Peter Newton, Chief Revenue Officer for GateHouse Media, who will share his company’s impressive transformation strategy (including the creation of Propel Marketing that is now a $48 million business for them across many small and mid-size markets), and Rick Ducey, Senior Analyst with BIA-Kelsey, who will share interesting research and industry trends on a wide variety of subjects.

    Special guest: Andiara Petterle will give an update on the very unique paid content strategy of Grupo RBS located in Brazil.

    Moderator 

    • Nancy Lane
      President, Local Media Association, USA

    Speakers 

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    16:00

    • World News Media Congress

    • World Editors Forum

    • World Advertising Forum

    • Social Events

    Opening Ceremony and Golden Pen of Freedom

    Location: 
    Auditorio Getsmani, Level 2, Convention Center Cartagena de Indias

    The Opening Ceremony of the 68th World News Media Congress will include the Welcome Speeches from WAN-IFRA, local authorities and partners, a tribute to Mr. Guillermo Cano, the Golden Pen of Freedom Award Ceremony and a vital discussion on the challenges of being a LATAM media executive today.

    The Ceremony will include a unique show from the internationally recognised ballet company "Colegio del Cuerpo" of Cartagena de Indias.

    Welcome Speeches

    The President of WAN-IFRA, the President of the Colombian Newspaper and News Publishers Association - ANDIARIOS, and the President of World Editors Forum, will welcome the events participants and open the 68th edition of WAN-IFRA's World News Media Congress.

    Speakers 

    Tribute to Guillermo Cano

    The Golden Pen of Freedom

    Awarded since 1961, the Golden Pen of Freedom is given in recognition of outstanding action, in writing or deed, to an individual, a group or an institution in the cause of press freedom. The award is traditionally given during the opening ceremony; an occasion to focus the world's media attention on the fundamental issue of press freedom.

    Speakers 

    Colegio del Cuerpo Ballet Company: ¡NEGRA! ANGER!

    The Colegio del Cuerpo (ECDC) was founded in 1997 in Cartagena de Indias by Masters Alvaro Restrepo (Colombia) and Marie France Delieuvin (France), and has become one of the pioneering proposals in arts education in Colombia and worldwide. Through its training activities, research and creation initiatives and awareness campaigns, the ECDC has contributed to the artistic, professional and human development of 8,300 children and youth from vulnerable populations in the city, who have integrated its ranks and programmes.

    The piece ¡NEGRA! ANGER! stems from a show El Colegio del Cuerpo performed at an event of for a Local Anti-Racism Observatory (ODAR). The music for this show is from the great singer, pianist and African-American rights defender, Nina Simone. Her extraordinary and tragic life, the intensity of her commitment, pain and suffering that fueled her existence, are present in her voice and piano.

    How to lead a LATAM media company today: challenges and opportunities

    Speakers 

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    18:00

    • Social Events

    OFFICIAL WELCOME RECEPTION BY HOSTS

    Location: 
    Esplanada de San Francisco

      

    You are invited to celebrate with us immediately after the Opening Ceremony of the 68th World News Media Congress! Enjoy drinks and snacks at the Esplanada de San Francisco, the beautiful plaza right in front of the Cartagena Convention Centre. Soak up the atmosphere on a magical night!

    Entertainment: The Folclórica Permanencia (with drums of palenque)!

    This event is hosted by Andiarios, Codensa-Emgesa, ProColombia, Seguros Bolívar, Davivienda, Telefónica, Movistar & Marca País.

June 13
Monday

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    08:00

    • World News Media Congress

    • World Editors Forum

    • World Advertising Forum

    Bloomberg All-Day Coffee 08:00 - 18:00

    Location: 
    Hall Grau, Convention Center Cartagéna de Indias

    Bloomberg Content Service Coffee Break & All-Day Coffee

    Sponsored by

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    09:00

    • World News Media Congress

    • World Editors Forum

    • World Advertising Forum

    World Media Trends 2016: Exclusive presentation

    Location: 
    Auditorio Getsemani, Level 2, Convention Center Cartagena de Indias

    WAN-IFRA collects data from more than 70 countries in cooperation with national newspapers, media associations, and data partners such as Zenith Optimedia, IPSOS, ComScore and RAM. World Press Trends is unique, discover at the Congress how the global newspaper industry is faring this year.

    Speakers 

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    09:30

    • World News Media Congress

    • World Editors Forum

    • World Advertising Forum

    Transforming for the Future (Part 1)

    Location: 
    Auditorio Getsemani, Level 2, Convention Center Cartagena de Indias

    Across the globe, media companies are embracing the digital opportunities and finding strategies that can inspire their peers, reveal the industry's capacity to innovate, and produce revenue.
    In this session, discover some of the world's most recent and successful media company transformations.

    Speakers 

    Fireside Chat

    Speakers 

    • Managing Director of Global Partnerships, News and Publishing, Google, USA
    • Gabriel Kahn
      Professor of Professional Practice; Co-Director, Media, Economics and Entrepreneurship; Director, Future of Journalism at the Annenberg Innovation Lab, USA
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    10:30

    • World News Media Congress

    • World Editors Forum

    • World Advertising Forum

    Coffee Break / Opening of Congress Exhibition

    Location: 
    Claustro de las Animas, Level 1, Exhibition and Catering Hall, Convention Center Cartagena de Indias
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    11:15

    • World News Media Congress

    • World Editors Forum

    • World Advertising Forum

    Transforming for the Future (Part 2: Success Stories)

    Location: 
    Auditorio Getsemani, Level 2, Convention Center Cartagena de Indias

    Across the globe, media companies are embracing the digital opportunities and finding strategies that can inspire their peers, reveal the industry’s capacity to innovate and produce revenue. In this session, WAN-IFRA will showcase the world’s most recent and successful media company transformations.

    Moderator 

    Speakers 

    Fireside Chat

    Speakers 

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    • 263
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    13:00

    • World News Media Congress

    • World Editors Forum

    • World Advertising Forum

    WAN-IFRA Safety Lunch

    Location: 
    Salón Pegasos, Centro de Convenciones Cartagena de Indias

    A lunchtime discussion of the critical safety issues for journalists, existing mechanisms to better protect our profession, the perspective of the United Nations and the progress of the UN Plan of Action on the Safety of Journalists and the Issue of Impunity. From personal experiences to newsroom best-practice and institutional frameworks for better protection, we hope the discussion will engage a broad range of issues and perspectives and invite those attending to contribute to the session while taking their lunch.

    World Editors Forum Safety Advisor, former editor Javier Garza (Mexico) will lead the discussion with Colombian journalist Jineth Bedoya Lima and UNESCO Assistant Director-General of Communication and Information, Frank La Rue.

    (LIMITED PLACES, first-come, first-served basis)

    Moderator 

    • Journalist, World Editors Forum Safety Advisor

    Speakers 

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    13:00

    • Workshops

    Managing Online Comments and Trolling

    Location: 
    Salla 301, Third Floor, Convention Center Cartagena de Indias

    A lunchtime workshop on overcoming the challenges of hosting civil online conversations. Trolling, hate speech and costs of moderating are behind an increasing trend to shut down discussions on publishers' websites. Share your experiences and ideas on how to retain channels for open and free debate online while taking your lunch. World Editors Forum consultant Federica Cherubini will lead the discussion.

    (LIMITED PLACES, first-come, first-served basis)

    Moderator 

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    13:00

    • World News Media Congress

    • World Editors Forum

    • World Advertising Forum

    Lunch and Exhibition

    Location: 
    Claustro de las Animas, Level 1, Exhibition and Catering Hall, Convention Center Cartagena de Indias
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    14:30

    • World News Media Congress

    • World Editors Forum

    • World Advertising Forum

    Third Party Distributors and the Battle for Your Audience

    Location: 
    Auditorio Getsmani, Level 2, Convention Center Cartagena de Indias

    Maintaining a direct link with your audience is critical. While publishers have increased their use of distribution platforms, such as Facebook, Twitter, Apple News, and Google, they also want to maintain a unique destination for their readers. And while distribution platforms depend on the quality news provided by publishers, they do not feel responsible for sharing the costs of good journalism, nor do they want any distractions that might affect their revenue. How will this tension resolve itself?

    Moderator 

    • Gabriel Kahn
      Professor of Professional Practice; Co-Director, Media, Economics and Entrepreneurship; Director, Future of Journalism at the Annenberg Innovation Lab, USA

    Speakers 

    • CEO, NZZ Mediengruppe, Switzerland
    • Managing Editor for Digital, The Washington Post, USA
    • Vice-President, Newspapers & Digital Media, RBS Group, Brazil
    • Jeff Jarvis
      Professor and Director, Tow-Knight Center for Entrepreneurial Journalism, CUNY Graduate School of Journalism, USA
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    16:00

    • Workshops

    Global Media Policy Forum

    Location: 
    Salón Arsenal

    Free Basics, Facebook’s initiative to bring the Internet to the “next-billion” at no charge, is a crucial element of zero-rating and net neutrality discussions worldwide. This session, hosted in the first Latin American country where Free Basics launched, will discuss the opportunities and threats for the news media industry. Please click here to register for free for this workshop.

    Moderator 

    Speakers 

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    16:00

    • World News Media Congress

    • World Editors Forum

    • World Advertising Forum

    Coffee Break

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    16:30

    • World News Media Congress

    • World Editors Forum

    • World Advertising Forum

    New Frontiers: Virtual and Augmented Reality in News and Advertising

    Location: 
    Auditorio Getsemani, Level 2, Convention Center Cartagena de Indias

    A handful of newspapers (USA Today, WSJ, Washington Post, New York Times and so forth) are experimenting with virtual reality (VR) and augmented reality (AR) to take the fledgling technology from the use of gee-whiz type travel to actual news coverage.

    The tools for VR and AR are improving weekly. In almost no time, we will all be adapting our editorial calendars for these new storytelling genres, which also offers opportunities for brands and advertising.

    Moderator 

    Speakers 

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    17:30

    • World News Media Congress

    • World Editors Forum

    • World Advertising Forum

    Innovations in Newspapers 2016: Hot off the Press

    Location: 
    Auditorio Getsemani, Level 2, Convention Center Cartagena de Indias

    This will be the 18th annual survey that Innovation Media Consulting will conduct for WAN-IFRA. The release of the report has become a highlight at the Congress.

    The day starts with world trends and data and ends with a selection of innovative cases from publishers around the world.

    Moderator 

    • Juan Señor
      Partner, Innovation International Media Consulting Group, UK
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    19:45

    • Social Events

    GALA DINNER

    Location: 
    Castillo de San Felipe de Barajas

         

    Our Gala Dinner will take place on the night of Monday, June 13, in one of the most stunning places in Cartagena, the "Castillo de San Felipe de Barajas". The view from the fortress is breathtaking and you will have the chance to enjoy the Gala Dinner with a 360° outlook of Cartagena and surroundings. Take advantage of this opportunity to network with the world's most prominent news media professionals.

    Enjoy an evening with folkloric shows and lots of surprises!

    Dress Code:

    Smart casual - please wear flat shoes and comfortable clothes, there is a 5-10 minute walk up to the fortress and the walk might be difficult in high-heels

    Transportation:

    ZONA BOCAGRANDE
    19:30 Hotel Caribe
    19:45 Hotel Hilton
    20:00 Hotel Intercontinental
    20:15 Hotel Capilla del Mar

    ZONA GETSEMANI
    19:30 Monterrey
    19:30 Allure Chocolate
    19:30 Armeria Real

    ZONA DOWNTOWN
    19:30 Hotel Bastion
    19:30 Hotel Charleston Santa Teresa 
    19:30 Hotel Movich
    19:30 Urban Royal
    19:45 Santa Clara

    ZONA NORTE
    19:30 Hotel Las Americas

    Return
    Busses will be available from 22:00 onwards.

    The Gala Dinner is sponsored by: Andiarios, Codensa-Emgesa, ProColombia, Seguros Bolívar, Davivienda, Telefónica, Movistar & Marca País.

June 14
Tuesday

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    08:00

    • World News Media Congress

    • World Editors Forum

    • World Advertising Forum

    Breakfast Session hosted by Google

    Location: 
    Salón Pegasos, Convention Center Cartagéna de Indias

    This informal breakfast is an opportunity to talk to Google about how we're working with publishers across the world to promote collaboration between the tech and journalism industries. Over coffee and breakfast we'll discuss the latest data journalism tools as well as new initiatives to protect your organisation form online attacks. We'll dive in to storytelling with maps, showcase examples with StreetView images and point towards Storyspheres — where audio brings panoramic images to life. Finally, we'll explore 360-degree video and discuss how journalists from around the world are using cutting edge technology (and on a budget).

     Limited spaces. Reserve now

    Sponsored by:

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    08:00

    • World News Media Congress

    • World Editors Forum

    • World Advertising Forum

    Bloomberg All-Day Coffee 08:00 - 18:00

    Location: 
    Hall Grau, Convention Center Cartagéna de Indias

    Bloomberg Content Service Coffee Break & All-Day Coffee

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    • 263
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    09:00

    • World News Media Congress

    • World Advertising Forum

    A New Economic Model for Today’s Publishers

    Location: 
    Salón Barahona 1-2, Level 2, Convention Center Cartagena de Indias

    Media companies are experimenting new activities that are very different to their traditional business models. Would they be as successful in their diversification if they did not come from news media?

    Moderator 

    • Director, Global Advisory - WAN-IFRA, Germany

    Speakers 

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    09:00

    • World Editors Forum

    Next Level Journalism

    Location: 
    Salón Barahona 3, Convention Center Cartagena de Indias

    Original, authoritative journalism that stands out is the mark of a quality news brand. However, in the age where newsroom resources are under pressure, copy's shelf life is only minutes, and content is everywhere; how do editors steer their newsrooms to meet the needs of the times?

    Chairman 

    Keynote 

    • Matt Murray
      Deputy Editor in Chief, The Wall Street Journal, USA

    Speakers 

    • Editorial Vice-President, RBS Group, Brazil
    • Matt Murray
      Deputy Editor in Chief, The Wall Street Journal, USA
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    09:30

    • World Editors Forum

    Rebirth of Trust

    Location: 
    Salón Barahona 3, Convention Center Cartagena de Indias

    Moderator 

    • Director of the Program on Independent Journalism, Open Society Foundations, UK/Colombia

    How the Panama Papers Changed the Mood in Journalism

    Speakers 

    Will Journalism Survive the Age of Social Media?

    Speakers 

    Building Community Trust

    Speakers 

    • Editor-in-Chief and Managing Director, Kristeligt Dagblad, Denmark

    Tools of Trust

    Speakers 

    • Director Digital News Projects, Washington Post, USA
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    10:00

    • World News Media Congress

    • World Advertising Forum

    AdBlockers: Actions and Developments

    Location: 
    Salón Barahona 1-2, Level 2, Convention Center Cartagena de Indias

    The issue of ad blocking is complex. Beyond annoyed users and publishers losing revenue, there are many stakeholders: the ad block tech providers, advertisers, online retailers, platforms and anti- ad block tech providers. Publishers around the world are responding to the impact of ad blocking in different ways, from marketing actions aimed at moving mobile users into apps to individual or joint actions between medias inviting users to disable their ad blockers.

    Special guest: Eric Tourtel will explain the actions taken on Teads' video ad formats in order to take into account the request from the users.

    Q&A with Ben Shaw

    Speakers 

    • Director, Global Advisory - WAN-IFRA, Germany
    • Senior Vice President, Teads Latin America, USA
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    10:45

    • World News Media Congress

    • World Editors Forum

    • World Advertising Forum

    Coffee Break

    Location: 
    Claustro de las Animas, Exhibition and Catering Hall, Convention Center Cartagena de Indias
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    • 265

    11:30

    • World Advertising Forum

    Digital Ad Strategies Explained

    Location: 
    Salón Barahona 4, Convention Center Cartagena de Indias

    The latest insights on where we stand in the implementation of programmatic, data or native ad formats. From simple issues to today's complex landscape: every participant gets a chance to question a specialist.

    Moderator 

    Speakers 

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    11:30

    • World News Media Congress

    What Is Your TV/Video Strategy and Should You Have One?

    Location: 
    Salón Barahona 1-2, Level 2, Convention Center Cartagena de Indias

    Video is hot property right now, but still uncharted territory for publishers. Therefore, turning video investments into a successful strategy is one of the core challenges facing news publishers today. So how can you develop your video business? Here are some ideas for building a video brand, streamlining production, and exploring new forms of revenue from video.

    Moderator 

    • Principal Consultant, WAN-IFRA & Senior Advisor, Schibsted, Sweden

    Speakers 

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    11:30

    • World Editors Forum

    Next Level Newsroom

    Location: 
    Salón Barahona 3, Convention Center Cartagena de Indias

    Moderator 

    • Head of Digital, Times Media Group, South Africa

    10 Ideas to Recreate the Newsroom and How to Build Them

    Speakers 

    Driving Innovation and Integration

    Speakers 

    • Group Editor-in-Chief, Independent News and Media (INM), Ireland

    What's New at El Colombiano?

    Speakers 

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    • 264

    12:30

    • World Editors Forum

    Making a Difference

    Location: 
    Salón Barahona 3, Convention Center Cartagena de Indias

    Speakers 

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    13:00

    • World News Media Congress

    • World Advertising Forum

    Lunch in Our Daylight Exhibition Hall

    Location: 
    Claustro de las Animas, Convention Center Cartagena de Indias
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    13:00

    • World Editors Forum

    Lunch: Interactive Session on Ethics for Editors

    Location: 
    Salón Pegasos, Convention Center Cartagena de Indias

    Moderator 

    • General Director & Co-founder, Gabriel García Márquez Journalism Foundation (FNPI), Colombia

    Speakers 

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    • 265

    14:30

    • World Advertising Forum

    Can Publishers Trade “Exposed Time” as an Advertising Currency, Not Just Impressions?

    Location: 
    Salón Barahona 4, Level 2, Convention Center Cartagena de Indias

    The Financial Times has an unusual history of choosing bold over conservative, even when dealing with sensitive issues like digital ad revenue. The choice to explore viewability, cost-per-hour metrics over CPM, and click-through-rates (CTR) is a great example. The Financial Times' VP of Advertising in the Americas will take us through the successes and limitations of this revolutionary approach.

    Moderator 

    Speakers 

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    14:30

    • World News Media Congress

    Learning from Labs: The 2016 Edition

    Location: 
    Salón Barahona 1-2, Level 2, Convention Center Cartagena de Indias

    The Global Alliance for Media Innovation (GAMI) partners will report on the work of various media labs and centers, innovation initiatives, and processes observed around the world.

    GAMI is a WAN-IFRA initiative that aims to found the ground for a renewed innovation ecosystem in the news media industry. It is a global community of stakeholders from the news media world: publishers, suppliers, start-ups, academic and research centers.

    Moderator 

    • Chairman of the Advisory Board of the Global Alliance for Media Innovation (GAMI)

    Speakers 

    • Phillip Crawley
      Publisher and CEO, The Globe and Mail, Canada
    • Director of Research and Innovation, College of Culture and Creative Industries, University of Central Lancashire, UK
    • Partnership Strategist, Newsela, USA
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    14:30

    • World Editors Forum

    Next Level Storytelling

    Location: 
    Salón Barahona 3, Convention Center Cartagena de Indias

    How should journalism change to meet the needs of the times? A visit to the frontline of digital and mobile storytelling to show how the shift of new platforms and formats is bringing new dimensions to journalism – and how print products are responding.

    Moderator 

    Speakers 

    Small Screen Journalism

    Speakers 

    • Editor, Mobile Innovation Lab, Guardian News & Media
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    15:15

    • World Advertising Forum

    Mobile Monetisation

    Location: 
    Salón Barahona 4, Level 2, Convention Center Cartagena de Indias

    Mobile is a serious business at Schibsted Sweden and mobile ad revenue is almost twice as high as print advertising revenue for Aftonbladet the country's biggest news brand. The next step in this mobile ad strategy is growing local advertising. Frida Kvarnström, Sales Director at Schibsted Sweden, is responsible for the group's local advertising expansion. Kvarnström, a mobile specialist, is using Schibsted's local reach, as well as, technology to change the way customers advertise.

    Special guest: Michał Wodziński is part of the Upday founding team, a new international news mobile service of Axel Springer and Samsung Electronic. 

    Speakers 

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    16:00

    • World News Media Congress

    • World Editors Forum

    • World Advertising Forum

    PRESIDENTIAL ADDRESS

    Location: 
    Salón Barahona 1-2, Level 2, Convention Center Cartagena de Indias

    The President of Colombia, will close the event by addressing the participants of the 68th World News Media Congress, the first-ever in Hispanic America.

    Speakers 

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    16:00

    • World News Media Congress

    • World Editors Forum

    • World Advertising Forum

    Coffee Break

    Location: 
    Claustro de las Animas, Exhibition and Catering Hall, Convention Center Cartagena de Indias
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    16:30

    • World Editors Forum

    Next Level Engagement

    Location: 
    Salón Barahona 3, Convention Center Cartagena de Indias

    Moderator 

    Beyond Borders

    Speakers 

    • Lydia Polgreen
      Editorial Director & Associate Masthead Editor, NYT Global at The New York Times, USA

    Building Loyalty

    Speakers 

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    16:30

    • World News Media Congress

    • World Advertising Forum

    Predictions for the Future

    Location: 
    Salón Barahona 1-2, Level 2, Convention Center Cartagena de Indias

    It is always a perilous exercise to predict the future. We are inviting analysts and executives to play the game. And we will ask participants to give their opinion and contribute. Food for thought until the next time we meet in June 2017.

    Moderator 

    Speakers 

    • Founder & CEO, Wizeline, USA
    • Vice President, Advertising Products and Strategy, Forbes Media, USA
    • Dr. Iqbal Survé
      Executive Chairman, Independent Media, and Founder & Chairman, Sekunjalo Group, South Africa
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    17:10

    • World Editors Forum

    Journalism: Into the future

    Location: 
    Salón Barahona 3, Convention Center Cartagena de Indias

    Speakers 

    • Founder & Director of the Knight Center for Journalism, University of Texas, USA
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    17:45

    • World News Media Congress

    • World Editors Forum

    • World Advertising Forum

    2017 Location Announcement and Wrap Up

    Location: 
    Auditorio Getsemani, Level 2, Convention Center Cartagena de Indias

World News Media Congress

Contact 

Shariff