Sessions 19

What Is Your TV/Video Strategy and Should You Have One?

Salón Barahona 1-2, Level 2, Convention Center Cartagena de Indias

Video is hot property right now, but still uncharted territory for publishers. Therefore, turning video investments into a successful strategy is one of the core challenges facing news publishers today. So how can you develop your video business? Here are some ideas for building a video brand, streamlining production, and exploring new forms of revenue from video.


  • Expert Advisor, WAN-IFRA & Senior Advisor, Schibsted, Sweden