Sessions 8

Session 5: Data as a driver of revenue and change at The Washington Post

Location: 
Hall 74 - Main Auditorium

With more than 1 million pure-digital subscribers, The Washington Post has gone from being a leading quality local newspaper to becoming an international digital media powerhouse driven by technology and quality journalism. Beth Diaz will focus on one of the keys of that transformation: data. She'll tell us how it used and harnessed at The Post, not only to boost new sources of revenue (notably digital subsciptions), but also, to transform the company at its core.

Moderator 

  • Digital Strategy and Product Regional Director, Discovery LATAM & US Hispanics, Colombia

Speakers 

  • VP, Audience Development and Analytics, The Washington Post, USA

Shariff