Sessions 8

Session 5: Data as a driver of revenue and change at The Washington Post

Hall 74 - Main Auditorium

With more than 1 million pure-digital subscribers, The Washington Post has gone from being a leading quality local newspaper to becoming an international digital media powerhouse driven by technology and quality journalism. Beth Diaz will focus on one of the keys of that transformation: data. She'll tell us how it used and harnessed at The Post, not only to boost new sources of revenue (notably digital subsciptions), but also, to transform the company at its core.


  • Digital Strategy and Product Regional Director, Discovery LATAM & US Hispanics, Colombia


  • VP, Audience Development and Analytics, The Washington Post, USA